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Hi, I'm Diana Rocca, and I bring 18 years of untangling brand complexities to the table. I help founders and brand teams cut through the noise with sharp positioning, clear messaging, and practical strategy that actually moves the business forward. After building brands at Google, PepsiCo, Dare Foods, and Loblaws, I started DREROC Marketing Strategy to solve the real problem I kept seeing: too many businesses drowning in execution and starving for direction. I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership. If your marketing feels busy but not effective, you’re not alone. I help brands cut through the noise, regain clarity, and grow with confident, no-BS direction. Website: _Website not available. Sign in: https://www.twine.net/signup_ Google Reviews: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ Instagram: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I'm Diana Rocca, and I bring 18 years of untangling brand complexities to the table. I help founders and brand teams cut through the noise with sharp positioning, clear messaging, and practical strategy that actually moves the business forward. After building brands at Google, PepsiCo, Dare Foods, and Loblaws, I started DREROC Marketing Strategy to solve the real problem I kept seeing: too many businesses drowning in execution and starving for direction. I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership. If your marketing feels busy but not effective, you’re not alone. I help brands cut through the noise, regain clarity, and grow with confident, no-BS direction. Website: _Website not available. Sign in: https://www.twine.net/signup_ Google Reviews: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ Instagram: _Website not available. Sign in: https://www.twine.net/signup_

Diana Rocca (Drepaul)

PRO

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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Hi, I'm Diana Rocca, and I bring 18 years of untangling brand complexities to the table. I help founders and brand teams cut through the noise with sharp positioning, clear messaging, and practical strategy that actually moves the business forward. After building brands at Google, PepsiCo, Dare Foods, and Loblaws, I started DREROC Marketing Strategy to solve the real problem I kept seeing: too many businesses drowning in execution and starving for direction. I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership. If your marketing feels busy but not effective, you’re not alone. I help brands cut through the noise, regain clarity, and grow with confident, no-BS direction. Website: _Website not available. Sign in: https://www.twine.net/signup_ Google Reviews: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ Instagram: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I'm Diana Rocca, and I bring 18 years of untangling brand complexities to the table. I help founders and brand teams cut through the noise with sharp positioning, clear messaging, and practical strategy that actually moves the business forward. After building brands at Google, PepsiCo, Dare Foods, and Loblaws, I started DREROC Marketing Strategy to solve the real problem I kept seeing: too many businesses drowning in execution and starving for direction. I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership. If your marketing feels busy but not effective, you’re not alone. I help brands cut through the noise, regain clarity, and grow with confident, no-BS direction. Website: _Website not available. Sign in: https://www.twine.net/signup_ Google Reviews: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ Instagram: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Canada

Hi, I’m Diana Rocca, and I bring 18 years of untangling brand complexities to the table. I help founders and brand teams cut through the noise with sharp positioning, clear messaging, and practical strategy that actually moves the business forward.

After building brands at Google, PepsiCo, Dare Foods, and Loblaws, I started DREROC Marketing Strategy to solve the real problem I kept seeing: too many businesses drowning in execution and starving for direction.

I don’t do generic. I show up, think hard, and treat your business like my own - with sharp strategy, plain language, and real partnership. If your marketing feels busy but not effective, you’re not alone. I help brands cut through the noise, regain clarity, and grow with confident, no-BS direction.

Website: Website not available. Sign in: https://www.twine.net/signup
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Skills

Language

English

Fluent

Work Experience

Founder & Consultant, Brand Strategy at DREROC Marketing Strategy

January 1, 2019 - Present

Strategic consulting delivering Brand Strategy Blueprint development, Messaging & Clarity, Brand Audit & Insights, and Customer Experience Strategy. Advises on Channel Strategy to optimize social/digital and content strategies, ensuring messaging connects, converts, and aligns with the core brand strategy. Led 25+ major strategy engagements, including a high-profile Google Retail Partner contract.

Senior Brand Manager, Real Canadian Superstore at Loblaws

August 1, 2017 - December 1, 2018

Led brand campaigns and business planning for Real Canadian Superstore, delivering a 10x lift in brand favourability and exceeding awareness benchmarks by +342%. Drove category growth (Meat Value +145%; Produce From Your Farmers +2M incremental units; 6M social impressions) and partnered with Loblaw Digital on customer acquisition/retention pilots (website, email, social, retargeted ads). Initiated a new planning process and post-game methodology adopted by other Loblaws brands; mentored two direct reports.

Brand Manager North America, Crackers and Fine Breads at Dare Foods

November 1, 2015 - August 1, 2017

Led annual strategic planning for categories totaling $1B+ in sales (Dare brands $100M+), managed multi-million-dollar budgets and P&L. Turned the Fine Breads business around through product revamp, chef partnership, and pricing strategy, achieving 5 consecutive periods of growth after previous declines. Led Breton Popped! renovation and Veggie Crisps innovation (+42% in sales) and managed Breton Organic launch into Costco U.S. (+62%); led a cross-functional team of 20+.

Customer & Brand Marketing Manager, Food Service at Dare Foods

July 1, 2014 - November 1, 2015

Led the 2015 execution plan and multi-year strategic planning, re-engaging brokers and expanding key partnerships. Secured business deals with the Ottawa Senators and Calgary Flames; managed Cineplex relationship and led the Menchie's program launch.

Innovation Brand Manager, Candy and Cookies at Dare Foods

April 1, 2013 - July 1, 2014

Selected as one of PepsiCo's Accelerated Leadership Program participants. Led innovation for the Ethnic business (South Asian and Chinese populations), including Kurkure, PepsiCo Canada's first South Asian snack. Spearheaded Dare Cookie Chips innovation in a 3-month timeline, earning Best New Product Awards; championed a Stage Gate process adoption across the organization.

Associate Marketing Manager, New Business at PepsiCo Canada

September 1, 2011 - April 1, 2013

Led national initiatives for new business ventures; won PepsiCo awards (Performance with Purpose & Sustainability). Drove re-launch of Quaker Bars graphics and product line restructuring; led innovation launches such as Chewy Whole Grains/Cocoa (+60% sales) and Quaker Fibre & Omega-3 (+23% sales).

Assistant Marketing Manager, Quaker Granola Bars at PepsiCo Canada

June 1, 2009 - September 1, 2011

Led national graphics re-launch and product line restructuring; contributed to award-winning campaigns (Best TV Campaign 2012, Best Innovation 2011). Executed major launches and pipeline initiatives.

Marketing & Communications Coordinator at PTC Accounting & Finance

July 1, 2008 - June 1, 2009

Coordinated marketing and communications activities to support business objectives and brand consistency.