Diana Rocca Drepaul

Available to hire

I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods.

About

I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods. I specialize in turning complex challenges into clear strategies, measurably improving brand equity, go-to-market plans, and cross-functional execution.

I partner with founders and teams to remove bottlenecks, align marketing and product bets, and drive sustainable growth through disciplined strategy, insightful positioning, and hands-on leadership.

  • 18 years' experience
  • Joined February 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Consumer Goods
  • Software & Internet
  • Professional Services
  • Media & Entertainment

More experts in Hamilton, Canada

Work experience· 15 roles

Retail Partner Marketing Lead (Contract) – Chromebooks · GoogleJan 2021 – Dec 2021 · 1 yr

Led national retail marketing strategy and partnerships across Amazon, Walmart, Costco, and Staples. Managed seasonal campaigns (Back to School, Holiday, and 10th Anniversary). Executed a full-funnel Back-to-School pilot with 15.8M impressions and strong omni-channel ROAS. Developed co-marketing programs with OEM partners (Acer, HP, Lenovo, Asus) to drive ChromeOS adoption. Managed retailer relationships and budget optimization.

Founder & Brand & Growth Strategy Consultant · DREROC Marketing StrategyJan 2019 – Present · 7 yrs 11 mos

Advise founders and leadership teams on brand positioning, messaging, and growth strategy to remove bottlenecks and improve marketing performance. Lead strategic engagements to diagnose growth challenges, align teams, and build clear execution roadmaps. Deliver strategic audits, messaging frameworks, and growth plans across consumer, retail, and service-based businesses. Built a strong client reputation with consistent 5-star reviews and repeat/referral business.

Founder & Consultant, Brand Strategy · DREROC Marketing StrategyJan 2019 – Present · 7 yrs 11 mos

Strategic consulting delivering Brand Strategy Blueprint development, Messaging & Clarity, Brand Audit & Insights, and Customer Experience Strategy. Advises on Channel Strategy to optimize social/digital and content strategies, ensuring messaging connects, converts, and aligns with the core brand strategy. Led 25+ major strategy engagements, including a high-profile Google Retail Partner contract.

Senior Brand Manager, Real Canadian Superstore · LoblawsAug 2017 – Dec 2018 · 1 yr 5 mos
Senior Brand Manager, Real Canadian Superstore · Loblaw (Real Canadian Superstore)Jan 2017 – Dec 2018 · 2 yrs
Brand Manager North America, Crackers and Fine Breads · Dare FoodsNov 2015 – Aug 2017 · 1 yr 10 mos
Brand Manager North America, Crackers & Fine Breads · Dare FoodsJan 2015 – Dec 2017 · 3 yrs
Customer & Brand Marketing Manager, Food Service · Dare FoodsJul 2014 – Nov 2015 · 1 yr 5 mos

Education

Honours Bachelor of Business Administration · Schulich School of Business, York University2030 – 2008
Honours Bachelor of Business Administration (BBA) · Schulich School of Business, York University2030 – 2026

Certifications and awards

Yahoo!Finance: Top 5 Branding Experts Guiding Businesses To Success2021
Disruptors Magazine: Top 20 Female Entrepreneurs Disrupting Their Industries2021
Entrepreneurs Herald: Top 20 Entrepreneurs To Look Out For2023
PepsiCo Accelerated Leadership Program2011 – 2026

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