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I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods. I specialize in turning complex challenges into clear strategies, measurably improving brand equity, go-to-market plans, and cross-functional execution. I partner with founders and teams to remove bottlenecks, align marketing and product bets, and drive sustainable growth through disciplined strategy, insightful positioning, and hands-on leadership.…I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods. I specialize in turning complex challenges into clear strategies, measurably improving brand equity, go-to-market plans, and cross-functional execution. I partner with founders and teams to remove bottlenecks, align marketing and product bets, and drive sustainable growth through disciplined strategy, insightful positioning, and hands-on leadership.

Diana Rocca Drepaul

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods. I specialize in turning complex challenges into clear strategies, measurably improving brand equity, go-to-market plans, and cross-functional execution. I partner with founders and teams to remove bottlenecks, align marketing and product bets, and drive sustainable growth through disciplined strategy, insightful positioning, and hands-on leadership.…I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods. I specialize in turning complex challenges into clear strategies, measurably improving brand equity, go-to-market plans, and cross-functional execution. I partner with founders and teams to remove bottlenecks, align marketing and product bets, and drive sustainable growth through disciplined strategy, insightful positioning, and hands-on leadership.

Available to hire

I’m Diana Rocca Drepaul, a brand and growth strategy leader with 18 years of experience guiding consumer goods, retail, and technology brands—from PepsiCo to Google and Dare Foods. I specialize in turning complex challenges into clear strategies, measurably improving brand equity, go-to-market plans, and cross-functional execution.

I partner with founders and teams to remove bottlenecks, align marketing and product bets, and drive sustainable growth through disciplined strategy, insightful positioning, and hands-on leadership.

Skills

Experience Level

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Founder & Consultant, Brand Strategy at DREROC Marketing Strategy

January 1, 2019 - Present

Strategic consulting delivering Brand Strategy Blueprint development, Messaging & Clarity, Brand Audit & Insights, and Customer Experience Strategy. Advises on Channel Strategy to optimize social/digital and content strategies, ensuring messaging connects, converts, and aligns with the core brand strategy. Led 25+ major strategy engagements, including a high-profile Google Retail Partner contract.

Senior Brand Manager, Real Canadian Superstore at Loblaws

August 1, 2017 - December 1, 2018

Led brand campaigns and business planning for Real Canadian Superstore, delivering a 10x lift in brand favourability and exceeding awareness benchmarks by +342%. Drove category growth (Meat Value +145%; Produce From Your Farmers +2M incremental units; 6M social impressions) and partnered with Loblaw Digital on customer acquisition/retention pilots (website, email, social, retargeted ads). Initiated a new planning process and post-game methodology adopted by other Loblaws brands; mentored two direct reports.

Brand Manager North America, Crackers and Fine Breads at Dare Foods

November 1, 2015 - August 1, 2017

Led annual strategic planning for categories totaling $1B+ in sales (Dare brands $100M+), managed multi-million-dollar budgets and P&L. Turned the Fine Breads business around through product revamp, chef partnership, and pricing strategy, achieving 5 consecutive periods of growth after previous declines. Led Breton Popped! renovation and Veggie Crisps innovation (+42% in sales) and managed Breton Organic launch into Costco U.S. (+62%); led a cross-functional team of 20+.

Customer & Brand Marketing Manager, Food Service at Dare Foods

July 1, 2014 - November 1, 2015

Led the 2015 execution plan and multi-year strategic planning, re-engaging brokers and expanding key partnerships. Secured business deals with the Ottawa Senators and Calgary Flames; managed Cineplex relationship and led the Menchie's program launch.

Innovation Brand Manager, Candy and Cookies at Dare Foods

April 1, 2013 - July 1, 2014

Selected as one of PepsiCo's Accelerated Leadership Program participants. Led innovation for the Ethnic business (South Asian and Chinese populations), including Kurkure, PepsiCo Canada's first South Asian snack. Spearheaded Dare Cookie Chips innovation in a 3-month timeline, earning Best New Product Awards; championed a Stage Gate process adoption across the organization.

Associate Marketing Manager, New Business at PepsiCo Canada

September 1, 2011 - April 1, 2013

Led national initiatives for new business ventures; won PepsiCo awards (Performance with Purpose & Sustainability). Drove re-launch of Quaker Bars graphics and product line restructuring; led innovation launches such as Chewy Whole Grains/Cocoa (+60% sales) and Quaker Fibre & Omega-3 (+23% sales).

Assistant Marketing Manager, Quaker Granola Bars at PepsiCo Canada

June 1, 2009 - September 1, 2011

Led national graphics re-launch and product line restructuring; contributed to award-winning campaigns (Best TV Campaign 2012, Best Innovation 2011). Executed major launches and pipeline initiatives.

Marketing & Communications Coordinator at PTC Accounting & Finance

July 1, 2008 - June 1, 2009

Coordinated marketing and communications activities to support business objectives and brand consistency.

Founder & Brand & Growth Strategy Consultant at DREROC Marketing Strategy

January 1, 2019 - Present

Advise founders and leadership teams on brand positioning, messaging, and growth strategy to remove bottlenecks and improve marketing performance. Lead strategic engagements to diagnose growth challenges, align teams, and build clear execution roadmaps. Deliver strategic audits, messaging frameworks, and growth plans across consumer, retail, and service-based businesses. Built a strong client reputation with consistent 5-star reviews and repeat/referral business.

Retail Partner Marketing Lead (Contract) – Chromebooks at Google

January 1, 2021 - December 31, 2021

Led national retail marketing strategy and partnerships across Amazon, Walmart, Costco, and Staples. Managed seasonal campaigns (Back to School, Holiday, and 10th Anniversary). Executed a full-funnel Back-to-School pilot with 15.8M impressions and strong omni-channel ROAS. Developed co-marketing programs with OEM partners (Acer, HP, Lenovo, Asus) to drive ChromeOS adoption. Managed retailer relationships and budget optimization.

Senior Brand Manager, Real Canadian Superstore at Loblaw (Real Canadian Superstore)

January 1, 2017 - December 31, 2018

Led brand strategy and campaigns, delivering a 10x lift in brand favourability and +342% awareness vs. benchmark. Drove category growth including Meat Value (+145% sales) and Produce From Your Farmers (+2M units, 6M impressions). Partnered with Loblaw Digital for acquisition and retention across eCommerce, email, and paid channels. Launched vendor social media program generating $750K in incremental revenue. Led digital pilots (5-minute pickup and in-store technology initiatives).

Brand Manager North America, Crackers & Fine Breads at Dare Foods

January 1, 2015 - December 31, 2017

Led strategic planning across categories totaling $1B+, managing multimillion-dollar budgets and P&L. Turned around declining Fine Breads with 5 consecutive periods of growth after 22 prior declines. Led innovation (Breton Popped! and Veggie Crisps) exceeding sales expectations by 42% and winning PAC Award. Launched Breton Organic into Costco U.S., exceeding targets by 62%. Directed integrated campaigns and led cross-functional teams of 20+.

Innovation Brand Manager at Dare Foods

January 1, 2013 - December 31, 2014

Led rapid innovation launches including Dare Cookie Chips (Best New Product Award). Developed RealFruit Berries and Chews, expanding into new consumer segments. Established innovation pipeline and future growth opportunities.

Associate Marketing Manager, New Business at PepsiCo

January 1, 2011 - December 31, 2013

Selected for PepsiCo’s Accelerated Leadership Program. Led launch of Kurkure, PepsiCo Canada’s first South Asian snack. Developed growth strategies targeting multicultural segments. Led innovation and go-to-market plans across multiple product lines.

Assistant Marketing Manager, Quaker at PepsiCo

January 1, 2009 - December 31, 2011

Led national product launches exceeding sales targets by up to 60%. Led portfolio strategy, merchandising, and in-store execution plans. Awarded Performance with Purpose Human Sustainability Award by CEO Indra Nooyi and multiple PepsiCo Marketing Awards (Best TV Campaign, Best Innovation).