I help startups and growing businesses turn early-stage ideas, messy products and unclear brands into something people can actually understand, use and buy. My background spans product strategy, UX/UI, branding, creative direction and product development. Over the years, I’ve worked on SaaS platforms, CRM systems, mobile apps, e-commerce products and consumer brands – often joining at an early stage and taking projects from an initial idea through research, structure, positioning and execution. I can help if you need to: • Turn an idea into a clear MVP or product concept • Improve or redesign an existing SaaS, CRM or digital product • Define product structure, user flows and features • Build a brand from scratch — positioning, messaging, visual identity and guidelines • Create UX/UI for websites, apps and dashboards • Audit an existing product, website or brand and identify what isn’t working • Create landing pages and conversion-focused digital experiences • Develop a clear creative or brand direction before investing in production I’m particularly useful when a project doesn’t fit neatly into one box. Instead of looking only at the interface, brand or marketing separately, I look at how the product, customer experience, positioning and business goals work together. I’ve worked both independently and with designers, developers, project managers, founders and clients, and I’m comfortable taking ownership of a project rather than waiting for a perfectly defined brief. Tools: Figma, Adobe Creative Suite, Notion, Shopify, AI tools & automation workflows. If you have an idea, an existing product that needs improvement, or a brand that needs clearer direction, send me a message and tell me what you’re trying to solve.…I help startups and growing businesses turn early-stage ideas, messy products and unclear brands into something people can actually understand, use and buy. My background spans product strategy, UX/UI, branding, creative direction and product development. Over the years, I’ve worked on SaaS platforms, CRM systems, mobile apps, e-commerce products and consumer brands – often joining at an early stage and taking projects from an initial idea through research, structure, positioning and execution. I can help if you need to: • Turn an idea into a clear MVP or product concept • Improve or redesign an existing SaaS, CRM or digital product • Define product structure, user flows and features • Build a brand from scratch — positioning, messaging, visual identity and guidelines • Create UX/UI for websites, apps and dashboards • Audit an existing product, website or brand and identify what isn’t working • Create landing pages and conversion-focused digital experiences • Develop a clear creative or brand direction before investing in production I’m particularly useful when a project doesn’t fit neatly into one box. Instead of looking only at the interface, brand or marketing separately, I look at how the product, customer experience, positioning and business goals work together. I’ve worked both independently and with designers, developers, project managers, founders and clients, and I’m comfortable taking ownership of a project rather than waiting for a perfectly defined brief. Tools: Figma, Adobe Creative Suite, Notion, Shopify, AI tools & automation workflows. If you have an idea, an existing product that needs improvement, or a brand that needs clearer direction, send me a message and tell me what you’re trying to solve.WWWW…