DS

Diana Stephen

Available to hire

I'm a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers.

About

I’m a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers.

With 10+ years in translation and transcreation, 7+ years in B2B content across IT/SaaS, architecture & real estate and finance, and 5+ years in content strategy, customer journeys and positioning, I bring an international perspective and a track record of turning complexity into clarity.

  • 18 years' experience
  • Joined October 2024

Languages

  • GermanFluent
  • EnglishFluent
  • FrenchFluent

Industry experience

  • Energy & Utilities
  • Financial Services
  • Government
  • Real Estate & Construction
  • Software & Internet
  • Healthcare
  • Professional Services

Work experience· 12 roles

Freelance Transcreation Specialist (EN > DE) · 360LearningFeb 2022 – Oct 2023 · 1 yr 9 mos

Transcreated blog content for a B2B SaaS company in the e-learning space; adjusted tone, structure and messaging for a German-speaking audience to align with local content consumption.

Content Strategy Consultant · MynewsdeskJun 2021 – Present · 5 yrs 6 mos

Advised SMEs and startups on PR and content strategy, helping define clear positioning, align content with customer journeys, and build scalable lead-generation structures.

Editorial Lead & Project ManagerJan 2020 – Jun 2021 · 1 yr 6 mos

Led editorial and content projects, coordinating writers, editors and stakeholders to ensure consistent quality and delivery. Structured workflows and editorial processes, improving collaboration between content, marketing and project teams.

Transcreation & Marketing Localization Specialist (FR/EN > DE) · ETHITRAOct 2019 – Apr 2026 · 6 yrs 7 mos
Senior Content Strategist & Copywriter · Serviceplan Public Relations & Content GmbH & Co. KGAug 2018 – May 2021 · 2 yrs 10 mos
Transcreation Specialist (FR/EN → DE) · DatawordsSep 2017 – Jun 2021 · 3 yrs 10 mos
Freelance Content Strategist & Copywriter · Serviceplan Public Relations & Content GmbH & Co. KGMay 2017 – Present · 9 yrs 7 mos
Freelance Copywriter & Transcreation Specialist · Crispy Content GmbHSep 2016 – Present · 10 yrs 3 mos

Education· 5

PhD in Political Science (Dr. phil.) · University of Technology Chemnitz, Germany2008 – 2012
Master's degree in Political Science, Romance Studies (French) and Psychology · University of Technology Chemnitz, Germany2001 – 2006
Dr. phil. · Technische Universität Chemnitz2008 – 2012
Magister · Technische Universität Chemnitz2001 – 2006

Certifications and awards

Content Marketing // Hubspot Academy2023
Zertifikat 'Einfache Sprache'2030 – 2026
KI-Prompting für Content Creation2030 – 2026
Master Management with AI (MMAI®)2030 – 2026

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