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I'm a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers. With 10+ years in translation and transcreation, 7+ years in B2B content across IT/SaaS, architecture & real estate and finance, and 5+ years in content strategy, customer journeys and positioning, I bring an international perspective and a track record of turning complexity into clarity.…I'm a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers. With 10+ years in translation and transcreation, 7+ years in B2B content across IT/SaaS, architecture & real estate and finance, and 5+ years in content strategy, customer journeys and positioning, I bring an international perspective and a track record of turning complexity into clarity.

Diana Stephen

Copywriter, Digital Marketer, Content Creator, +3

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I'm a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers. With 10+ years in translation and transcreation, 7+ years in B2B content across IT/SaaS, architecture & real estate and finance, and 5+ years in content strategy, customer journeys and positioning, I bring an international perspective and a track record of turning complexity into clarity.…I'm a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers. With 10+ years in translation and transcreation, 7+ years in B2B content across IT/SaaS, architecture & real estate and finance, and 5+ years in content strategy, customer journeys and positioning, I bring an international perspective and a track record of turning complexity into clarity.

Available to hire

I’m a content strategy consultant helping international B2B brands enter Germany by aligning messaging with local buyer behavior and optimizing content for German decision-makers.

With 10+ years in translation and transcreation, 7+ years in B2B content across IT/SaaS, architecture & real estate and finance, and 5+ years in content strategy, customer journeys and positioning, I bring an international perspective and a track record of turning complexity into clarity.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

German

Fluent

English

Fluent

French

Fluent

Work Experience

Self-employed Content Strategy Consultant at Self-employed

April 1, 2015 - Present

Support international B2B companies with content strategy and market entry into Germany. Focus on messaging & positioning, content strategy for lead generation, and website/conversion content.

Content Strategy Consultant at Mynewsdesk

June 1, 2021 - Present

Advised SMEs and startups on PR and content strategy, helping define clear positioning, align content with customer journeys, and build scalable lead-generation structures.

Editorial Lead & Project Manager

January 1, 2020 - June 1, 2021

Led editorial and content projects, coordinating writers, editors and stakeholders to ensure consistent quality and delivery. Structured workflows and editorial processes, improving collaboration between content, marketing and project teams.

Senior Content Strategist & Copywriter at Serviceplan Public Relations & Content GmbH & Co. KG

August 1, 2018 - May 1, 2021

Developed content for B2B and B2C companies, including website content, blog articles and PR materials, with a focus on translating complex topics into clear, structured communication. Gradually took on a more strategic role in shaping messaging, content structures and editorial direction.

Freelance Content Strategist & Copywriter at Serviceplan Public Relations & Content GmbH & Co. KG

May 1, 2017 - Present

Developed content for international and German B2B companies across technology, energy and service sectors, focusing on making complex topics clear, relevant and accessible.

Freelance Copywriter & Transcreation Specialist at Crispy Content GmbH

September 1, 2016 - Present

Created and adapted content for IT, hosting, pharma, e-commerce and finance; translated and transcreated marketing materials to ensure audience-relevant messaging in German.

Transcreation & Marketing Localization Specialist (FR/EN > DE) at ETHITRA

October 1, 2019 - April 1, 2026

Transcreated and adapted marketing materials for French companies entering the German market; ensured messaging, tone and structure matched local expectations while maintaining brand clarity.

Freelance Transcreation Specialist (EN > DE) at 360Learning

February 1, 2022 - October 1, 2023

Transcreated blog content for a B2B SaaS company in the e-learning space; adjusted tone, structure and messaging for a German-speaking audience to align with local content consumption.

Transcreation Specialist (FR/EN → DE) at Datawords

September 1, 2017 - June 1, 2021

Transcreated and adapted marketing content for international luxury brands across web, PR and social media channels; adapted tone, messaging and structure for a German-speaking audience.

Regional Director - Germany at Datawords

May 1, 2011 - September 1, 2014

Led client relationships and project delivery for German key accounts across luxury, tourism and industrial sectors; managed localization and digital content projects. Acted as a central interface between international teams and German clients, ensuring effective adaptation of global content for the German market.

International Project Manager

July 1, 2010 - April 1, 2011

Managed multilingual localization and digital content projects, coordinating international teams across translation, DTP and web production.

Research Assistant (Publications & Editorial Work) at Fondation Maison des sciences de l'homme (FMSH)

October 1, 2007 - June 1, 2010

Supported the development and publication of academic content across political science, history and cultural studies. Worked on editorial processes from manuscript to publication, ensuring clarity, structure and consistency in complex written material.