Diana Sofia Chamorro

Social Media Manager at Market Logic Network

Lead creative direction and content strategy across organic and paid social channels. Develop visual narratives and campaign concepts tailored to multiple social formats (feed, reels, ads). Designed editorial calendars aligned with brand positioning and audience insights. Optimized creative assets based on performance data, contributing to 20–30% engagement growth. Collaborated with performance and design teams to ensure visual consistency across the digital ecosystem.

Graphic Designer at Pantelope – United States

Conceptualized and executed digital campaigns for social media and paid advertising. Built adaptable visual systems for multi-format social content. Improved campaign CTR by 15-20% through creative optimization and A/B testing. Worked with international teams to maintain brand consistency across markets.

Graphic Designer at Pantelope

Conceptualized and executed digital campaigns for social media and paid advertising. Built adaptable visual systems for multi-format social content. Improved campaign CTR by 15–20% through creative optimization.

Senior Graphic Designer at América Empresarial – Colombia

Developed digital and print communications for 10+ corporate events. Managed visual content for high-level audiences. Ensured visual consistency across digital, editorial and printed materials.

E-commerce Content Designer at Reckitt

Designed and optimized visual content for e-commerce platforms across multiple countries. Adapted regional digital campaigns while maintaining brand identity and narrative cohesion. Contributed to estimated 10–15% conversion rate improvements through visual optimization. Collaborated with marketing, trade and legal teams to ensure strategic alignment.

Senior Graphic Designer at América Empresarial

Developed digital and print communications for 10+ corporate events. Managed visual content for high-level audiences at events with 1,000+ attendees. Ensured visual consistency across digital, editorial and printed materials.

E-Commerce Content Designer at Reckitt – Andean Region

Designed and optimized visual content for e-commerce platforms across multiple countries. Adapted regional digital campaigns while maintaining brand identity and narrative coherence. Contributed to estimated 10–15% conversion rate improvements through visual optimization. Collaborated with marketing, trade and legal teams to ensure strategic alignment.

Junior Graphic Designer at Wigilabs – Colombia

Supported content creation and visual assets for the launch of 20+ websites and mobile apps across multiple industries. Designed social media materials and participated in UX/UI prototyping for web and mobile projects.