Hi there! I'm a Marketing and Paid Ads Specialist with hands-on experience running Meta and TikTok campaigns across industries like printing, dentistry, beauty, retail, and eCommerce. I love turning data into action—testing creatives, refining audiences, and building simple funnels that turn visitors into leads and customers. In roles at Web Media and Kupaalinka (and freelance work with Tilda), I’ve coordinated cross-functional teams, designed visual assets, and built automation to speed up responses and capture leads. I enjoy collaborating with sales and design to craft messaging that resonates with customers, and I’m comfortable using AI tools to accelerate content and campaigns.

Diana

Hi there! I'm a Marketing and Paid Ads Specialist with hands-on experience running Meta and TikTok campaigns across industries like printing, dentistry, beauty, retail, and eCommerce. I love turning data into action—testing creatives, refining audiences, and building simple funnels that turn visitors into leads and customers. In roles at Web Media and Kupaalinka (and freelance work with Tilda), I’ve coordinated cross-functional teams, designed visual assets, and built automation to speed up responses and capture leads. I enjoy collaborating with sales and design to craft messaging that resonates with customers, and I’m comfortable using AI tools to accelerate content and campaigns.

Available to hire

Hi there! I’m a Marketing and Paid Ads Specialist with hands-on experience running Meta and TikTok campaigns across industries like printing, dentistry, beauty, retail, and eCommerce. I love turning data into action—testing creatives, refining audiences, and building simple funnels that turn visitors into leads and customers.

In roles at Web Media and Kupaalinka (and freelance work with Tilda), I’ve coordinated cross-functional teams, designed visual assets, and built automation to speed up responses and capture leads. I enjoy collaborating with sales and design to craft messaging that resonates with customers, and I’m comfortable using AI tools to accelerate content and campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Russian
Fluent
Polish
Beginner
English
Beginner

Work Experience

Marketing Specialist at IT Company Web Media
February 1, 2024 - Present
Managed Meta Ads campaigns: creatives, audience segmentation, A/B testing; built simple funnels (ad → message → chatbot → contact); prepared campaign recommendations and ad formats; developed chatbots and communication flows to improve lead capture and first response speed; analyzed campaign performance across Meta Ads, TikTok Ads, Yandex Metrica, and Google Analytics; coordinated the marketing team (paid ads, SEO, SMM, Google Ads) to ensure consistent messaging and workflow.
Marketing Specialist at AO Kupalin ka
February 1, 2023 - February 29, 2024
Managed social media communications; content plans; tested formats; improved engagement; coordinated photoshoots and visual assets supporting product demand; collaborated with sales and designers to align marketing communications with customer needs.
Marketing Specialist & Web Designer at Freelance (Tilda)
December 1, 2019 - December 31, 2024
Built websites on Tilda—from landing pages to advanced projects with custom code elements (UX, content, layout); created graphics and visuals for brands; ran Meta Ads and TikTok Ads campaigns for small and mid-sized businesses (printing, dentistry, beauty, eCommerce, services); created chatbots and simple communications automations; analyzed campaign performance and advised clients on messaging adjustments.

Education

Economist in Marketing at Minsk State Economic College
January 1, 2016 - January 1, 2018
Advertising Specialist at Belarusian State Economic University
January 1, 2018 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Manufacturing