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I’m a Digital Marketing and Social Media specialist with 8+ years of experience creating, managing, and optimizing platform-native content across Instagram, TikTok, and Facebook. My work blends social media strategy, audience research, competitor and trend insights, and performance analysis to help brands connect with the right audiences through engaging, creator-led storytelling. I’m also comfortable working independently in remote environments, managing the full content flow from research and scripting to publishing and KPI-driven optimization. I regularly use AI-assisted workflows (like ChatGPT, Claude, and Meta AI) to boost ideation, improve efficiency, and enhance the quality of my marketing outputs—especially within beauty, fashion, lifestyle, and travel.…I’m a Digital Marketing and Social Media specialist with 8+ years of experience creating, managing, and optimizing platform-native content across Instagram, TikTok, and Facebook. My work blends social media strategy, audience research, competitor and trend insights, and performance analysis to help brands connect with the right audiences through engaging, creator-led storytelling. I’m also comfortable working independently in remote environments, managing the full content flow from research and scripting to publishing and KPI-driven optimization. I regularly use AI-assisted workflows (like ChatGPT, Claude, and Meta AI) to boost ideation, improve efficiency, and enhance the quality of my marketing outputs—especially within beauty, fashion, lifestyle, and travel.

Diana Abougharbia

Content Creator, Influencer Marketing Manager, Social Media Manager, +3

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I’m a Digital Marketing and Social Media specialist with 8+ years of experience creating, managing, and optimizing platform-native content across Instagram, TikTok, and Facebook. My work blends social media strategy, audience research, competitor and trend insights, and performance analysis to help brands connect with the right audiences through engaging, creator-led storytelling. I’m also comfortable working independently in remote environments, managing the full content flow from research and scripting to publishing and KPI-driven optimization. I regularly use AI-assisted workflows (like ChatGPT, Claude, and Meta AI) to boost ideation, improve efficiency, and enhance the quality of my marketing outputs—especially within beauty, fashion, lifestyle, and travel.…I’m a Digital Marketing and Social Media specialist with 8+ years of experience creating, managing, and optimizing platform-native content across Instagram, TikTok, and Facebook. My work blends social media strategy, audience research, competitor and trend insights, and performance analysis to help brands connect with the right audiences through engaging, creator-led storytelling. I’m also comfortable working independently in remote environments, managing the full content flow from research and scripting to publishing and KPI-driven optimization. I regularly use AI-assisted workflows (like ChatGPT, Claude, and Meta AI) to boost ideation, improve efficiency, and enhance the quality of my marketing outputs—especially within beauty, fashion, lifestyle, and travel.

Available to hire

I’m a Digital Marketing and Social Media specialist with 8+ years of experience creating, managing, and optimizing platform-native content across Instagram, TikTok, and Facebook. My work blends social media strategy, audience research, competitor and trend insights, and performance analysis to help brands connect with the right audiences through engaging, creator-led storytelling.

I’m also comfortable working independently in remote environments, managing the full content flow from research and scripting to publishing and KPI-driven optimization. I regularly use AI-assisted workflows (like ChatGPT, Claude, and Meta AI) to boost ideation, improve efficiency, and enhance the quality of my marketing outputs—especially within beauty, fashion, lifestyle, and travel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Account Manager

January 1, 2019 - Present

Managed social media accounts for F&B, fashion, furniture, and medical clinics; built content strategies; shot and edited content; grew brand presence; pitched sponsorships and partnerships.

Digital Content Creator & Social Media Strategist (Freelance/Independent) at Freelance / Independent

January 1, 2018 - Present

Created and managed 8+ years of social media content across Instagram, TikTok, and Facebook, focusing on audience-first strategy and practical execution. Built content plans for beauty, fashion, lifestyle, and travel by adapting messaging and creative formats to target groups. Handled the end-to-end process: research, ideation, scripting, production, publishing, and performance review. Produced Reels/TikToks, tutorials, educational content, and trend-driven short-form videos designed for native platform consumption. Used engagement and performance data to identify stronger hooks, topics, and formats; researched trends, competitors, and audience behavior to refine positioning. Collaborated with brands and businesses on social content and creator partnerships, using feedback and insights to continuously improve results. Leveraged AI-assisted workflows (ChatGPT, Claude, Codex, Meta AI) for research, ideation, copy development, and productivity.

Digital Content Creator & Social Media Strategist (Freelance) at Freelance / Independent

January 1, 2018 - Present

Built 8+ years of hands-on social media experience across Instagram, TikTok, and Facebook, focusing on audience-first content and practical execution. Developed content strategies for beauty, fashion, lifestyle, and travel audiences, adapting messaging and creative formats to different target groups. Managed the full content workflow—from research and ideation through scripting, production, publishing, and performance review. Created Reels and TikToks including tutorials, educational content, and trend-driven short-form video optimized for native platform consumption. Monitored engagement and content performance to identify stronger topics, hooks, formats, and creative approaches, using audience feedback and platform insights to improve results over time. Supported brands and businesses through social media content, creator collaborations, and digital marketing initiatives, often while handling multiple priorities remotely. Used AI-assisted tools (ChatGPT, Claude, Codex, Meta AI) for

Content Creator / Brand Designer / Social Media Manager at Dubai-based LA-raised Marketing A-Z Content Creators

January 1, 2018 - Present

Led content creation, bridal/editorial and commercial shoots, built content strategies, shot and edited content, grew brand presence across clients in Egypt, the US, and the UAE; managed social media accounts across F&B, fashion, furniture, and medical clinics; pitched and landed partnerships and sponsorships; directed campaigns from concept to delivery.

Makeup Artist

January 1, 2018 - Present

Bridal, editorial, and commercial shoots; full creative execution; client liaison; content delivery and behind-the-scenes operations support.