IAN ALLEN LIM

Founded and scaled a service business from the ground up, growing revenue 40% in year one through a multi-channel content and marketing campaign across digital and social platforms. Produced and directed marketing content and client communications, reducing client callbacks by 25% through clearer pre-service, real-time, and post-service messaging. Managed production workflows, vendor schedules, and budgets for a 5-person operation, cutting operational costs by 15%.

Directed and delivered 100s of branded content productions, commercials, and integrated campaigns on time and on budget, managing end-to-end timelines, crew logistics, and client approvals. Led cross-functional crews of 8–12 across creative, production, and post-production on projects budgeted $50K–$300K, maintaining creative quality and stakeholder sign-off at every milestone. Directed concurrent campaigns for multiple clients, coordinating crew schedules and post-production teams without missing delivery deadlines.

Brought in to revamp production value across 15 shows, directing 60+ episodes per week while retraining camera and production staff ahead of the company's acquisition. Increased content output 50% by engineering a multi-version production workflow that generated multiple content variations from a single shoot. Directed field teams across international markets, overseeing logistics, brand alignment, and delivery from pre- to post-production.