Diego Cadenas

Available to hire

Graphic/visual designer with 20+ years creating brand-aligned print and digital assets for marketing and commercial teams.

About

Graphic/visual designer with 20+ years creating brand-aligned print and digital assets for marketing and commercial teams. Strong background in campaign execution, editorial and retail/large-format environments, and production-ready deliverables.

Experienced collaborating with cross-functional teams, vendors, and stakeholders to deliver accurate, high-quality work. Technically proficient across platforms and tools, including AI-assisted design workflows to evaluate, refine, and direct visual outputs for functional use cases across web and print.

  • 28 years' experience
  • Joined August 2026

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Professional Services

Work experience· 6 roles

Graphic Designer / Visual Designer (Freelance) · Triad Visual LabNov 2025 – Present · 1 yr 1 mo

Provides ongoing graphic design and visual production services for marketing, commercial, and digital projects. Designs brand-aligned print and digital assets such as campaign materials, presentations, recruiting collateral, social media content, and editable templates using Adobe and Canva. Supports web design projects via CMS platforms and website builders to ensure visual consistency and production-ready delivery. Recently works with AI-assisted design workflows to evaluate, refine, and direct visual outputs for functional marketing, web, and print use cases—improving speed without compromising quality.

Senior Graphic Designer · TAG / DentsuJan 2022 – Nov 2025 · 3 yrs 11 mos

Designed and adapted global marketing collateral for Schneider Electric / AVEVA across print, digital, and large-format platforms, including brochures, datasheets, presentations, trade show systems, and social media assets. Delivered high-volume, brand-compliant assets while collaborating with international cross-functional teams across multiple time zones. Led prepress QA and prepared production-ready files for accurate print and digital delivery in compliance with global brand guidelines. Managed multiple concurrent projects under tight deadlines while maintaining consistency, accuracy, and visual quality.

Lead Graphic Designer · Graphic World LLCOct 2018 – Dec 2021 · 3 yrs 3 mos

Created brand-aligned visual assets for L’Oréal Luxe Puerto Rico brands, supporting retail, POS, and event-based marketing initiatives. Designed print and digital materials for visual merchandising, in-store environments, trade shows, and promotional campaigns. Managed multiple concurrent projects while maintaining quality standards and adherence to global brand guidelines. Coordinated with marketing, production, and installation teams to ensure accurate execution across retail and event environments.

Senior Production Artist / Prepress Specialist · Andramar Publications Inc.Jan 2012 – Oct 2018 · 6 yrs 10 mos
Production Designer / Prepress Specialist · Buena Vista PressNov 2008 – Dec 2011 · 3 yrs 2 mos
Production Designer / Prepress Specialist · EsmaCo Printers Corp.Sep 1998 – Oct 2008 · 10 yrs 2 mos

Education

Bachelor of Arts in Advertising (Cum Laude) · Universidad de Puerto Rico1995 – 2001

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