I am a creative consultant and artist based in Spain, with over twenty years of professional experience in Brand and Packaging Design for international markets. I work with brands and professionals who need more than aesthetic solutions; they need clarity of thought translated into form.
My methodology is built on analytical observation, precision and a multidisciplinary background that spans visual identity, packaging and interaction design. Fast, honest and uncompromising in every collaboration.
My artistic research runs through the same lens, exploring the symbols, geometries and hidden structures of reality through a practice that dialogues with science, nature and Eastern philosophy. Clients who work with me gain access not just to a designer, but to a way of seeing that transforms complexity into coherence.
Italian roots, European experience, now based in Spain by choice.
I work in Italian, English and Spanish — and I understand the cultural complexity of building a brand between countries.
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Two perspectives. One vision.
The analytical creative, and the manifesting artist.
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Appius as collector’s piece.
So precious an interior indubitably needs a refined exterior. The modern, elegant and minimalist design of the bottle is in keeping with the St. Michael-Eppan philosophy. The dark glass bottle makes it clear that the essence is always invisible to the eye and that we should allow the senses to lead us.
Every year, not only the content is reinterpreted but the design of the bottle also changes. The goal is to design a valuable wine collection that will delight wine aficionados around the globe every year. APPIUS is a limited edition: each of the 7000 bottles is numbered. Anyone who would like to supplement his or her wine cellar by acquiring one of the coveted bottles of APPIUS must act quickly. It will certainly be worth your while, because a storage potential of at least ten years or even more has been predicted. Let APPIUS astound you.
For the premium line of St. Michael-Eppan winery, Sanct Valentin label, I had the great opportunity to design the new bottle and refresh the look of all label lines for its 30th anniversary. The greatest challenge was creating something iconic and different, recognizable at first sight. It represents its strong character, which is different from others. In addition to this, a new dress, a refreshing label with an old style touch, some technical print features that add preciousness and elegance, and the 30th-anniversary pictogram, like an old stamp, simple and clear, all contribute to emphasising the values of this great wine.
IDM is a local authority with the important role of pulse and driving force, providing services to economic operators with the aim of promoting a sustainable development of the South Tyrolean economy and at the same time increasing the competitiveness of local businesses.
Given the importance of the objectives and responsibility of the institution, it was equally important to determine rules and suggestions on how to better manage all communication and various design assets in a coherent and harmonious way.
Livigno is one of the most essential and equipped tourist resorts of the Alps, with over one hundred comfortable hotels, offering visitors beautiful holidays close to nature and the alpine tradition all year round. Livigno needed to rejuvenate and evolve its corporate image, brand equity, and the way it interacts with its customers in B2B and B2C. There was a tremendous gap between the quality and variety of offers that Livigno had achieved in the last decades and the promise communicated through the different channels to its target groups.
The first important step for the resort was to evolve its logo, trying to create a sign that, in the future, not quickly bring with them the signs of ageing.
The logo, in its extreme simplicity, both conceptual and stylistic, gives freshness and innovation in the Alpine resort Livigno, also thanks to the new corporate color, the yellow. Yellow is light; it is the colour of the sun; it is happiness and vitality, and it is the colour more easily perceived by the human eye. The goal was to be perceived as the premium active winter and summer destination in the Alps, both nationally and internationally, whilst retaining its roots. Become a benchmark for sport high-altitude training.
A new identity for one of the world leaders in the sale and production of table apples, a brand and visual B2B identity able to better communicate the brand values, the origins and especially the breadth of the product range.
Home of apples.
A place where you’ll find the perfect apple for every taste alongside expertise in high-quality apple cultivation. Excellent products and services, as well as the most experienced fruit-growing experts, live here under one roof. Origin, Expertise, Sustainability, Products and Brands are the four building blocks that make up our home.
Starpool is European leader on wellness devices.
A brand that created an innovative Wellness concept, developing spaces and programs dedicated to health, beauty, and self-care. Starpool know how to find the right response to the need of feeling well and fit with high-quality products and customised projects for the specific needs of both individuals and business players.
For the rebranding of the most iconic and historic brand of the Oberlap Group, the task was to find a new graphics language for the Salewa packaging line and also for transversal applications, in line with the new visual identity created by Pascher + Heinz, but which nevertheless evolved in something more eye-catching on the packaging. Vibrations, fillings that are not full, something that would also allow different applications that could go beyond packaging, a transversal graphic language.
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