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Hi, I’m Diego Cardenas, a Senior Product Designer leading regional B2B and internal digital products. I enjoy turning complex problems into clear, customer-focused solutions and working with cross-functional teams to deliver meaningful outcomes. I work end-to-end from discovery to delivery, aligning design, strategy, and execution to drive customer acquisition, revenue growth, operational efficiency, and risk reduction. My approach blends research, strategy, and hands-on delivery to scale products in complex environments.…Hi, I’m Diego Cardenas, a Senior Product Designer leading regional B2B and internal digital products. I enjoy turning complex problems into clear, customer-focused solutions and working with cross-functional teams to deliver meaningful outcomes. I work end-to-end from discovery to delivery, aligning design, strategy, and execution to drive customer acquisition, revenue growth, operational efficiency, and risk reduction. My approach blends research, strategy, and hands-on delivery to scale products in complex environments.

Diego Cardenas

Product Designer, UX Designer, UI Designer, +3

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Hi, I’m Diego Cardenas, a Senior Product Designer leading regional B2B and internal digital products. I enjoy turning complex problems into clear, customer-focused solutions and working with cross-functional teams to deliver meaningful outcomes. I work end-to-end from discovery to delivery, aligning design, strategy, and execution to drive customer acquisition, revenue growth, operational efficiency, and risk reduction. My approach blends research, strategy, and hands-on delivery to scale products in complex environments.…Hi, I’m Diego Cardenas, a Senior Product Designer leading regional B2B and internal digital products. I enjoy turning complex problems into clear, customer-focused solutions and working with cross-functional teams to deliver meaningful outcomes. I work end-to-end from discovery to delivery, aligning design, strategy, and execution to drive customer acquisition, revenue growth, operational efficiency, and risk reduction. My approach blends research, strategy, and hands-on delivery to scale products in complex environments.

Available to hire

Hi, I’m Diego Cardenas, a Senior Product Designer leading regional B2B and internal digital products. I enjoy turning complex problems into clear, customer-focused solutions and working with cross-functional teams to deliver meaningful outcomes.

I work end-to-end from discovery to delivery, aligning design, strategy, and execution to drive customer acquisition, revenue growth, operational efficiency, and risk reduction. My approach blends research, strategy, and hands-on delivery to scale products in complex environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Product Designer at AB-InBev - Bavaria

February 1, 2022 - Present

Led end-to-end design and delivery of regional digital products, coordinating product, engineering, business, data, and legal teams. Designed and scaled B2B and internal platforms used across multiple LATAM countries, driving customer acquisition, revenue growth, and operational efficiency. Led key product initiatives such as Beer Hunt, Maz Offers, SmartComms, and Conecta RL, addressing growth, automation, compliance, and internal operations. Owned design decisions, prioritization, and flows based on research, data, and business objectives. Acted as a key connector between regional stakeholders to align local needs with scalable product solutions.

Digital Product Designer at Bisso Group

April 1, 2019 - January 1, 2022

Led the redesign of the Steward digital product, improving user experience and increasing user satisfaction by 75%. Worked closely with engineering and business teams to define flows, requirements, and product validations. Contributed to digital projects across healthcare, agriculture, mining, and political sectors.

Project Coordinator at National Clinics / Steward International

December 1, 2017 - April 1, 2019

Coordinated digital projects and internal campaigns as part of the company’s digital transformation process. Managed execution across creative, technical, and stakeholder teams.

Account Executive at Imaginatio

October 1, 2016 - December 1, 2017

Managed client relationships, coordinated cross-functional teams, and supported project delivery to ensure client satisfaction.

Marketing Intern at Pfizer

January 1, 2016 - October 1, 2016

Supported marketing initiatives and campaigns, contributing to project execution and stakeholder coordination.