Lead UX/UI Designer at Event ecosystem platform (freelance / internal project)

Led UX/UI design for an event ecosystem platform. Created user flows, information architecture, and component libraries to improve product scalability. Collaborated with developers to translate designs into production-ready interfaces and AI-led features, shaping decision-making. Established consistent interaction patterns across user and business experiences. Designed a mobile event discovery and ticketing app focused on human-centered design, structured user journeys and interaction flows to simplify navigation and checkout. Built branded UI patterns to improve usability and visual consistency, supporting conversion goals through streamlined flows.

WordPress E-commerce Website Designer at Various Clients (Freelance)

Designed WordPress e-commerce websites for client projects. Refined layouts, improved usability and visual quality. Collaborated with Head of Development to align design intent with implementation. Delivered creative solutions balancing business goals and user needs.

Graphic Designer at Iboga Records

Created reusable responsive marketing email templates for a music label using MailJet editor; standardized campaign modules; optimized layouts for mobile responsiveness and cross-platform email performance; designed custom graphic assets aligned with label branding.

Graphic / UI Designer at Freqport / Digitize.me

Built a scalable design system in Figma, improving consistency across product and marketing interfaces. Standardized component architecture, defined typography, spacing and reusable styles, enabling faster cross-team design execution. Produced branded visual assets aligned with brand UI / UX.

UI / UX Designer at HakmanDev

Led UX/UI design for an event ecosystem platform. Created user flows, IA & components, improving product scalability. Partnered with developers to translate designs into production-ready interfaces and AI-led features, structuring decision-making. Established consistent interaction patterns across user and business experiences.

UI / UX Designer at Ticke Tree / Digitize.me

Designed mobile event discovery and ticketing app for a start-up; focused on human-centred design. Structured user journeys and interaction flows, simplifying navigation and checkout behaviour. Built branded UI patterns that improved usability and visual consistency. Supported conversion goals through streamlined flows.

Graphic / Web Designer at TPM Installatietechniek

Redesigned WordPress website and company collateral for a new market launch. Improved site clarity, trust signals and messaging structure across digital touch points. Created print and social assets ensuring consistent brand presentation. Supported conversion growth through stronger UX and clearer calls to action.

Creative Collaborator at HakmanDev

Designed WordPress e-commerce websites for client projects. Refined layouts, improving usability and visual quality. Collaborated with Head of Development to align design intent with implementation. Delivered creative solutions balancing business goals and user needs.