Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Digisha Majmudar, a Senior SEO & AI Search Strategist based in Bensalem, PA. With 10+ years of experience in IT and digital marketing, I help brands grow organic visibility and achieve measurable business results through technical SEO, GEO optimization, and AI-driven search strategies. I enjoy translating complex technology into practical, revenue-driving initiatives and collaborating with engineering, product, and editorial teams to build scalable, long-term SEO frameworks. I’m passionate about connecting technology, content, and business goals to create sustainable growth. I mentor teams, champion data-informed decision making, and stay ahead of evolving AI search trends to deliver high-impact outcomes for brands in media, entertainment, and software sectors.…Hi, I’m Digisha Majmudar, a Senior SEO & AI Search Strategist based in Bensalem, PA. With 10+ years of experience in IT and digital marketing, I help brands grow organic visibility and achieve measurable business results through technical SEO, GEO optimization, and AI-driven search strategies. I enjoy translating complex technology into practical, revenue-driving initiatives and collaborating with engineering, product, and editorial teams to build scalable, long-term SEO frameworks. I’m passionate about connecting technology, content, and business goals to create sustainable growth. I mentor teams, champion data-informed decision making, and stay ahead of evolving AI search trends to deliver high-impact outcomes for brands in media, entertainment, and software sectors.

Digisha Majmudar

Digital Marketer, Marketing Strategist, Brand Strategist, +3





Hi, I’m Digisha Majmudar, a Senior SEO & AI Search Strategist based in Bensalem, PA. With 10+ years of experience in IT and digital marketing, I help brands grow organic visibility and achieve measurable business results through technical SEO, GEO optimization, and AI-driven search strategies. I enjoy translating complex technology into practical, revenue-driving initiatives and collaborating with engineering, product, and editorial teams to build scalable, long-term SEO frameworks. I’m passionate about connecting technology, content, and business goals to create sustainable growth. I mentor teams, champion data-informed decision making, and stay ahead of evolving AI search trends to deliver high-impact outcomes for brands in media, entertainment, and software sectors.…Hi, I’m Digisha Majmudar, a Senior SEO & AI Search Strategist based in Bensalem, PA. With 10+ years of experience in IT and digital marketing, I help brands grow organic visibility and achieve measurable business results through technical SEO, GEO optimization, and AI-driven search strategies. I enjoy translating complex technology into practical, revenue-driving initiatives and collaborating with engineering, product, and editorial teams to build scalable, long-term SEO frameworks. I’m passionate about connecting technology, content, and business goals to create sustainable growth. I mentor teams, champion data-informed decision making, and stay ahead of evolving AI search trends to deliver high-impact outcomes for brands in media, entertainment, and software sectors.

Available to hire

Hi, I’m Digisha Majmudar, a Senior SEO & AI Search Strategist based in Bensalem, PA. With 10+ years of experience in IT and digital marketing, I help brands grow organic visibility and achieve measurable business results through technical SEO, GEO optimization, and AI-driven search strategies. I enjoy translating complex technology into practical, revenue-driving initiatives and collaborating with engineering, product, and editorial teams to build scalable, long-term SEO frameworks.

I’m passionate about connecting technology, content, and business goals to create sustainable growth. I mentor teams, champion data-informed decision making, and stay ahead of evolving AI search trends to deliver high-impact outcomes for brands in media, entertainment, and software sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at OkayAfrica / OkayPlayer (AreyaMedia)

March 1, 2025 - December 1, 2025

Led sitewide SEO strategy, improving technical SEO, organic visibility, and user engagement. Conducted technical audits via SEMrush to resolve crawl issues, broken links, duplicate content, and performance bottlenecks. Managed content migration to a new platform, ensuring metadata integrity, site structure optimization, and minimal traffic loss. Collaborated with tech, design, and editorial teams to implement scalable SEO best practices. Directed SEO workflows and reporting using Asana, Google Analytics, and Google Search Console. Leveraged AI Optimization (AIO) and Answer Engine Optimization (AEO) to boost content relevance, discoverability, and user engagement. Achieved 40% YoY growth in organic traffic and improved site health from 60% to 91%. Increased crawl efficiency by 35% and improved keyword rankings by 25%. Promoted from part-time to full-time contractor; currently leading multiple SEO projects.

Digital Marketing Manager with SEO Specialist at Yaji Spice Corp.

March 1, 2024 - March 1, 2025

Promoted from SEO Specialist to Digital Marketing Manager for leadership and strategy. Drove 40% increase in website traffic and 25% rise in sales within six months through data-driven SEO and content marketing. Led content migration from WooCommerce to Shopify, preserving metadata and SEO value. Directed the overall SEO content strategy, improving rankings and brand visibility. Developed a strategic content calendar aligned with keyword objectives, boosting engagement and user retention. Produced Deepcrawl reports to guide technical SEO priorities with the development team, addressing mobile usability, hreflang issues, and canonicalization. Leveraged semantic SEO and AI tools for research and topic clustering. Tracked performance with GA, GSC, and SEMrush; collaborated with content, design, and social teams to execute high-impact campaigns.

Volunteer SEO Specialist / Digital Marketing Team Lead at Ripples in Africa

March 1, 2024 - March 1, 2025

Conducted website audits to improve site speed, mobile optimization, and content structure for better usability. Provided strategic recommendations for UX, design, and SEO. Led campaigns promoting spices produced by African women to support economic independence and drive sales. Collaborated with the fundraising team to create digital campaigns that boosted donor engagement and awareness for African community initiatives.

SEO Team Lead / SEO Specialist at Biztech Consultancy

October 1, 2008 - March 1, 2015

Implemented comprehensive SEO strategies, integrated with website development and QA to create user-centric experiences. Conducted in-depth audits, improving functionality, performance, and usability across CMS platforms such as WordPress, Drupal, and Joomla. Performed cross-browser/device testing and tracked issues with detailed bug reports. Mentored the SEO team, training on optimization techniques to improve search visibility, traffic, and engagement.

Business Analyst / Project Coordinator Internship at CDK Global

May 1, 2022 - August 1, 2022

Led Oracle EBS implementation, managing item master setup, BOM creation, and order fulfilment. Contributed to Agile by managing sprints and product backlog in Jira. Used SQL and Oracle for data analysis to support decision-making. Assisted in testing and implementing Oracle ERP quarterly releases. Coordinated the Lockbox application project for efficient payment processing.

Business Analyst Trainee at Agile IT Tech

November 1, 2021 - March 1, 2022

Prepared comprehensive BRD and FRD; managed project tasks in Jira, including product and sprint backlogs. Developed use cases with MS Visio. Contributed to a banking app by drafting test plans and strategies to ensure quality.

Career Break at Personal

April 1, 2015 - July 1, 2020

Took a planned career break (Apr 2015 – Jul 2020) to focus on family while staying current with SEO trends; gained hands-on experience in customer-facing roles and sharpened interpersonal skills.

SEO Specialist at OkayAfrica, OkayPlayer, shop.okayplayer (AreyaMedia - New York)

March 1, 2025 - December 31, 2025

Led SEO and GEO strategies across OkayAfrica, OkayPlayer, and shop.okayplayer.com, delivering 40% year-over-year growth in organic traffic and boosting site health from 60% to 91%. Executed technical SEO for Shopify and editorial sites, resolved crawl, indexation, and performance issues in close collaboration with engineering. Implemented structured data and schema markup to improve AI-driven search visibility, and managed large migrations with careful URL mapping and post-migration validation. Drove content refresh and repurposing initiatives to align legacy content with search intent, entity relevance, and GEO/AI discoverability. Mentored editorial and cross-functional teams on intent-driven, AI-optimized content and SEO best practices. Collaborated with engineering, product, and design teams to implement scalable, long-term SEO frameworks. Promoted from part-time to full-time due to performance.

Volunteering SEO Specialist / Digital Marketing Team Lead at Ripples in Africa

January 1, 2024 - January 1, 2025

Conducted technical SEO audits to improve site speed, mobile usability, crawlability, and overall technical structure. Optimized website content and information architecture to improve search visibility and user engagement. Led SEO-driven content and digital campaigns that increased brand awareness and community engagement. Collaborated with fundraising and outreach teams to support digital campaigns that improved donor engagement and visibility. Mentored and trained non-technical staff on SEO best practices, enabling cross-functional collaboration and consistent execution. Supported broader digital marketing initiatives, aligning content, campaigns, and SEO efforts with the organization’s mission to economically empower African women.

SEO Team Lead / SEO Specialist at Biztech Consultancy, Gujarat, India

October 1, 2008 - March 1, 2015

Began career in front-end web development and QA, then led the SEO team, overseeing technical audits, on-page optimization, keyword research, content optimization, and topic clustering across client websites built on WordPress, Drupal, Joomla, PHP, and Magento. Collaborated with development and design teams to implement SEO recommendations and site improvements. Mentored junior SEO team members and managed multiple client projects, delivering measurable improvements in organic traffic, rankings, and conversions.

Business Analyst Trainee at Agile IT Tech, New Jersey, USA

November 1, 2021 - March 1, 2022

Prepared BRD and FRD documentation and developed use cases with MS Visio. Managed project tasks using Jira, including product and sprint backlogs. Assisted in QA and UAT testing for a banking app to ensure product quality.

Project Coordinator Internship at CDK Global, Texas, USA

May 1, 2022 - August 1, 2022

Led Oracle EBS implementation tasks, including item master setup, BOM creation, and order fulfillment. Managed Agile sprints and product backlog in Jira. Used SQL and Oracle to analyze data for decision-making. Assisted in testing and implementing Oracle ERP quarterly releases. Coordinated Lockbox application project for efficient payment processing.

Career Break

April 1, 2015 - July 1, 2020

Planned career break (Apr 2015 – Jul 2020) to focus on family while staying current with SEO trends and skill development. Completed Google Digital Marketing & E-commerce certification and HubSpot SEO certification. Gained practical experience as Assistant Store Manager, improving market understanding and content strategy skills.