I'm a Paid Digital Advertising Specialist with over 13 years of experience — 8+ years agency-side and 5+ years in-house — helping businesses grow through PPC and paid social. I work with both start-ups and established accounts, covering everything from onboarding and full account audits to building structured roadmaps that separate quick wins from long-term, multi-channel strategy. My focus is on improving the quality of traffic reaching a website, which in turn improves lead quality and ultimately drives better sales outcomes — not just clicks or impressions. Platforms I work across: Google Ads, Local Services Ads (LSA), Bing Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, and Telegram Ads. Reporting & Analytics: Adobe Analytics, Google Analytics (GA4), and Looker Studio for custom reporting. Budget experience: From £100/week start-up projects and Google Grants accounts through to multi-million-pound budgets — I adapt my approach to the scale and stage of the business. Sector experience includes: Hospitality, automotive (sales and financing), price comparison and lead generation (insurance, broadband, energy, savings), luxury travel, university and higher education, beauty retail and e-commerce, luxury e-commerce, car rental, ROAS-focused lead generation, app promotion, home appliances, B2B engineering and IT/security, professional photo and video equipment, EV charging networks, charities, and a wide range of local businesses including legal, trades, and home services. Most of my experience spans the UK, EU, USA, and APAC markets. I'd welcome the chance to discuss your project and how I can help — happy to start with an account review or audit so you can see my approach before committing to ongoing work.…I'm a Paid Digital Advertising Specialist with over 13 years of experience — 8+ years agency-side and 5+ years in-house — helping businesses grow through PPC and paid social. I work with both start-ups and established accounts, covering everything from onboarding and full account audits to building structured roadmaps that separate quick wins from long-term, multi-channel strategy. My focus is on improving the quality of traffic reaching a website, which in turn improves lead quality and ultimately drives better sales outcomes — not just clicks or impressions. Platforms I work across: Google Ads, Local Services Ads (LSA), Bing Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, and Telegram Ads. Reporting & Analytics: Adobe Analytics, Google Analytics (GA4), and Looker Studio for custom reporting. Budget experience: From £100/week start-up projects and Google Grants accounts through to multi-million-pound budgets — I adapt my approach to the scale and stage of the business. Sector experience includes: Hospitality, automotive (sales and financing), price comparison and lead generation (insurance, broadband, energy, savings), luxury travel, university and higher education, beauty retail and e-commerce, luxury e-commerce, car rental, ROAS-focused lead generation, app promotion, home appliances, B2B engineering and IT/security, professional photo and video equipment, EV charging networks, charities, and a wide range of local businesses including legal, trades, and home services. Most of my experience spans the UK, EU, USA, and APAC markets. I'd welcome the chance to discuss your project and how I can help — happy to start with an account review or audit so you can see my approach before committing to ongoing work.WWWW…