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Hi, I'm Esther Anih— a Social Media Lead and Digital Content Strategist with a proven track record in building engaged communities and driving organic growth. I excel at turning data-driven insights into creative, platform-ready content across TikTok, Instagram, and YouTube, while aligning with brand voice and business goals. I also bring WordPress web design know-how to craft visually cohesive, UX-friendly sites that support marketing and sales objectives. As a versatile professional, I merge storytelling with analytics to optimize campaigns, generate qualified leads, and convert audiences into customers. I'm passionate about helping brands stand out in crowded spaces through authentic content, strong community building, and scalable digital funnels.…Hi, I'm Esther Anih— a Social Media Lead and Digital Content Strategist with a proven track record in building engaged communities and driving organic growth. I excel at turning data-driven insights into creative, platform-ready content across TikTok, Instagram, and YouTube, while aligning with brand voice and business goals. I also bring WordPress web design know-how to craft visually cohesive, UX-friendly sites that support marketing and sales objectives. As a versatile professional, I merge storytelling with analytics to optimize campaigns, generate qualified leads, and convert audiences into customers. I'm passionate about helping brands stand out in crowded spaces through authentic content, strong community building, and scalable digital funnels.

Esther Anih

Social Media Manager, Content Strategist, Content Creator, +1

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Hi, I'm Esther Anih— a Social Media Lead and Digital Content Strategist with a proven track record in building engaged communities and driving organic growth. I excel at turning data-driven insights into creative, platform-ready content across TikTok, Instagram, and YouTube, while aligning with brand voice and business goals. I also bring WordPress web design know-how to craft visually cohesive, UX-friendly sites that support marketing and sales objectives. As a versatile professional, I merge storytelling with analytics to optimize campaigns, generate qualified leads, and convert audiences into customers. I'm passionate about helping brands stand out in crowded spaces through authentic content, strong community building, and scalable digital funnels.…Hi, I'm Esther Anih— a Social Media Lead and Digital Content Strategist with a proven track record in building engaged communities and driving organic growth. I excel at turning data-driven insights into creative, platform-ready content across TikTok, Instagram, and YouTube, while aligning with brand voice and business goals. I also bring WordPress web design know-how to craft visually cohesive, UX-friendly sites that support marketing and sales objectives. As a versatile professional, I merge storytelling with analytics to optimize campaigns, generate qualified leads, and convert audiences into customers. I'm passionate about helping brands stand out in crowded spaces through authentic content, strong community building, and scalable digital funnels.

Available to hire

Hi, I’m Esther Anih— a Social Media Lead and Digital Content Strategist with a proven track record in building engaged communities and driving organic growth. I excel at turning data-driven insights into creative, platform-ready content across TikTok, Instagram, and YouTube, while aligning with brand voice and business goals. I also bring WordPress web design know-how to craft visually cohesive, UX-friendly sites that support marketing and sales objectives.

As a versatile professional, I merge storytelling with analytics to optimize campaigns, generate qualified leads, and convert audiences into customers. I’m passionate about helping brands stand out in crowded spaces through authentic content, strong community building, and scalable digital funnels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Affiliate Marketer & Digital Creator at Self-employed

January 1, 2023 - Present

Self-employed affiliate marketer and digital creator. Developed and executed a cross-platform content strategy across TikTok, Instagram, and Facebook to boost organic reach and brand awareness. Built and managed automated lead generation funnels using WhatsApp and targeted content sequences, improving sales funnel efficiency by ~40%. Fostered an active online community through consistent educational content and direct engagement, resulting in high trust and brand loyalty. Executed a viral TikTok campaign (72,000+ views in the first week) and grew a 7,000+ follower base across major platforms through organic growth. Focused on conversion optimization via storytelling and impactful hooks to drive initial sales within weeks.

Web Designer at Horizons+

January 1, 2024 - January 1, 2026

Designed, developed, and maintained high-performing WordPress websites for diverse clients. Collaborated with marketing and branding teams to ensure visual consistency with brand identities and UX goals. Translated complex client requirements into functional, responsive web solutions, improving client satisfaction. Implemented basic SEO best practices during the design phase to enhance site visibility and search rankings. Provided development support and contributed to full-cycle workflows.

Web Developer (IT Intern) at Midas Touch Micro Systems

January 1, 2023 - January 1, 2023

Web Architecture: Designed, developed, and maintained WordPress-based websites. Collaborative Design: Partnered with marketing and branding teams to ensure designs aligned with brand identities and UX goals. Client Management: Translated client requirements into functional, responsive web solutions. SEO Integration: Implemented basic SEO during the design phase to improve visibility. Development Support: Assisted senior developers in coding, testing, and deployment, gaining exposure to full-cycle development workflows.