Available to hire
I’m Jayne, a marketing leader focused on driving growth across APAC. I specialise in digital strategy, content, analytics, and automation, leading large cross-functional teams to deliver B2C and B2B customer acquisition with a strong commercial mindset and ROI focus. I thrive on building scalable processes, partnering with senior leadership, and delivering measurable business impact through data-driven digital transformation.
I have built award-winning campaigns in hospitality and professional services at Michael Page, and I enjoy turning data into actionable plans, launching AI-powered capabilities, and mentoring teams to scale impact. I’m fluent in English and Mandarin, with French at an intermediate level, and I love exploring new ways to enhance customer experience and revenue through innovation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Head of Channel Marketing, APAC at Michael Page, PageGroup
July 1, 2021 - PresentLeading a team of up to 37 Digital, CRM, Content and Analytics experts across APAC; driving B2C and B2B customer acquisition strategies; establishing efficient processes with Automation and AI tools; partnering the business with high level of commerciality to drive business impact. Managed a media budget of over GBP 2 million. Led relocation of the APAC Channel Marketing team from Singapore to KL with change management, volume hiring, onboarding and knowledge transfer over 9 months.
Head of Digital, APAC at Michael Page, PageGroup
May 1, 2024 - PresentDriving APAC digital strategy and execution across multiple markets; leading a team of 12 across SG, AU, CN, HK and JP with SEO, media, analytics and web specialists; fostering a growth mindset and collaborative culture; presenting digital strategy to senior management; representing APAC in global digital team; launching new digital capabilities including AI match technology, personalization, lead nurturing platforms (Pardot/Salesforce) and web accessibility tools to drive ROI and improve customer experience.
Senior Digital Media Manager, APAC at Michael Page, PageGroup
November 1, 2024 - October 10, 2025Developed full-funnel media strategy for 13 markets to drive job applications (B2C) and client leads (B2B); led a team of 3 to run campaigns that are data-driven, ROI-optimised across paid search, programmatic and social; managed a new global media agency including transition, setting up and integration of Google AdTech stack, exploring new tactics and use of 1st, 2nd and 3rd party data to drive media and audience strategy. Ensured a robust test and learn plan to build a best-in-class media programme and created advertising packages sold to clients as an additional revenue stream.
Digital Media Manager, APAC at Michael Page, PageGroup
March 1, 2022 - October 10, 2025Led APAC digital strategy and execution across 1-2 markets, 15 websites; led a team of 12 in SG, AU, CN, HK and JP with SEO, media, analytics and web specialists; launched digital capabilities including AI match technology, personalization tool, lead nurturing platforms (Pardot/Salesforce) and web accessibility tools to ensure drive ROI and improve customer experience; within a year, the website became the top source of candidate applications, accounting for over 50% of applications; spearheaded a content campaign which doubled the organic traffic across all sites.
Digital Manager, SEA and India at Michael Page, PageGroup
August 1, 2021 - October 10, 2025Worked closely with Country Managing Directors to align and implement digital projects for 7 websites in 6 markets to grow job applications and client leads; diversified digital tactics to reduce reliance on 3rd party sites and position the website as the top source of job applications; led a content campaign which doubled organic traffic; supported new business launch in Vietnam from digital perspective.
Digital Analyst, APAC at Michael Page, PageGroup
September 1, 2017 - October 10, 2025Led the Revenue Attribution modelling project for the APAC region by rationalising offline and online data to allow end-to-end media ROI analysis; owned and managed overall data strategy and implementation in Google Analytics, Tag Manager, Datorama and Search Console platforms for 13 websites.
Management Associate at Far East Hospitality Management Services
December 1, 2015 - October 10, 2025Rotation across front office, sales, revenue, marketing and business development; revamped revenue management process and pricing strategy for hotel rooms; organized and executed press & media event in Sydney, Australia.
Intern at Intercontinental Hotel Group
July 1, 2008 - October 10, 2025Spearheaded Revenue Management pricing strategies for function rooms (Professional Attachment).
Head of Channel Marketing, APAC at Michael Page, PageGroup
July 1, 2021 - PresentLeading a team of up to 37 Digital, CRM, Content and Analytics professionals across APAC. Driving B2C and B2B customer acquisition strategies and establishing efficient processes with automation and AI tools. Partnering with the business to deliver high commercial impact, managing a GBP 2M media budget. Led the relocation of the APAC Channel Marketing team from Singapore to Kuala Lumpur, overseeing change management, volume hiring, onboarding and knowledge transfer over nine months.
Head of Digital, APAC at Michael Page, PageGroup
May 1, 2024 - PresentDriving APAC digital strategy and execution across 12 markets and 15 websites. Leading a team of 12 across SG, AU, CN, HK and JP with SEO, media, analytics and web specialists, fostering a growth mindset and collaborative culture. Engaging senior management to present digital strategy and aligning with global roadmaps. Launching new digital capabilities including AI match technology, personalization tools, lead nurturing platforms (Pardot/Salesforce) and web accessibility tools to improve ROI and customer experience.
Senior Digital Media Manager, APAC at Michael Page, PageGroup
November 30, 2024 - October 10, 2025Developed full-funnel media strategy for 13 markets across APAC to drive job applications (B2C) and client leads (B2B). Led a team of 3 to run data-driven campaigns across paid search, programmatic and social, ROI-focused. Managed a transition to a new global media agency, including Google AdTech stack integration and the use of first-, second-, and third-party data to shape media and audience strategy. Implemented a robust test-and-learn program to continuously improve the media program and created upsell advertising packages for clients.
Digital Media Manager, APAC at Michael Page, PageGroup
March 31, 2022 - October 10, 2025Led campaigns with data-driven optimization across 13 markets, coordinating paid search, programmatic and social activities. Established scalable processes and contributed to global digital initiatives.
Digital Manager, SEA and India at Michael Page, PageGroup
August 31, 2021 - October 10, 2025Worked with Country Managing Directors to implement digital projects for 7 websites across 6 markets. Diversified tactics to reduce reliance on third-party sites; focused on content marketing, SEO, SEM, dynamic remarketing, paid social and aggregators. Led content campaigns that doubled organic traffic and supported a Vietnam market launch from a digital perspective.
Digital Analyst, APAC at Michael Page, PageGroup
March 31, 2019 - October 10, 2025Led Revenue Attribution modelling for APAC by rationalising offline and online data to enable end-to-end media ROI analysis. Owned and managed data strategy and implementation in Google Analytics, Tag Manager, Datorama and Search Console for 13 websites.
Senior Marketing Executive, Digital at Far East Hospitality Management Services
December 31, 2015 - October 10, 2025Led the consolidation of multiple hotel websites into a single new site (Winner of Stevie Business Award) and launch of new meetings and weddings microsites (Winner of Outstanding Achievement Award by the International Media Award). Launched a new booking engine and continuously improved UX and ecommerce functionality to increase conversions. Led media strategy including SEO, SEM, programmatic, meta search and social with over $1M in budget to grow hotel revenue. Managed RFPs for performance agencies and spearheaded group-wide campaigns; collaborated with TripAdvisor, Singapore Tourism Board and Google. Participated in business development activities and contract negotiations related to hotel management agreements.
Management Associate at Michael Page, PageGroup
November 30, 2012 - October 10, 2025Rotations across front office, sales, revenue, marketing and business development. Revamped revenue management process and pricing strategy for hotel rooms. Organized and executed press & media events in Sydney, Australia.
Intern at Intercontinental Hotel Group
July 31, 2008 - October 10, 2025Spearheaded Revenue Management pricing strategies for function rooms.
Head of Channel Marketing, APAC at Michael Page, PageGroup
July 1, 2021 - PresentLeading a team of up to 37 Digital, CRM, Marketing, Content and Analytics experts across APAC; driving B2C and B2B customer acquisition strategies; establishing efficient and effective processes with automation and AI tools; partnering the business with high level of commerciality to drive business impact. Managing a media budget of over GBP 2 million; led relocation of APAC Channel Marketing from Singapore to Kuala Lumpur, including change management, volume hiring, onboarding and knowledge transfer.
Head of Digital, APAC at Michael Page, PageGroup
April 1, 2022 - PresentDrove APAC digital strategy and execution across 12 markets and 15 websites; led a multinational team with SEO, media, analytics and web specialists; launched new digital capabilities including AI match technology, personalization tools, and lead nurturing platforms (Pardot/Salesforce) to improve ROI and customer experience.
Senior Digital Media Manager, APAC at Michael Page, PageGroup
March 31, 2022 - October 10, 2025Developed full-funnel media strategy for 13 markets across APAC to drive job applications (B2C) and client leads (B2B); led a team of 3 to run data-driven campaigns across paid search, programmatic and social; managed a new global media agency including transition and integration of Google Ad Tech stack; explored first, second and third-party data to drive media and audience strategies.
Digital Media Manager, APAC at Michael Page, PageGroup
August 31, 2021 - October 10, 2025Ensured robust test-and-learn plans to build a best-in-class media program; created advertising packages as an additional revenue stream; streamlined processes and provided product training.
Digital Manager, SEA and India at Michael Page, PageGroup
March 31, 2019 - October 10, 2025Worked with Country Managing Directors to align and implement digital projects for 7 websites in 6 markets; diversified tactics to reduce reliance on 3rd party sites; achieved top source of job applications with >50% contributions; led content campaigns that doubled organic traffic; supported new business launch in Vietnam.
Digital Analyst, APAC at Michael Page, PageGroup
September 30, 2017 - October 10, 2025Led Revenue Attribution modelling for APAC by rationalizing offline and online data to enable end-to-end media ROI analysis; owned data strategy and implementation in Google Analytics, Tag Manager, Datorama and Search Console for 13 websites.
Senior Marketing Executive, Digital at Far East Hospitality Management Services
December 31, 2015 - October 10, 2025Led consolidation of multiple hotel websites into a single new website (Winner of Stevie Business Award) and launch of new meetings and weddings microsites (Winner of Outstanding Achievement Award by the International Media Award); launched a new booking engine; led media strategy including SEO, SEM, programmatic, meta search and social with over $1M in budget to grow hotel revenue; led RFP process for performance agency; spearheaded group-wide campaigns for hotels; involved in business development and negotiations for hotel management agreements.
Management Associate at Far East Hospitality
November 30, 2012 - October 10, 2025Rotation across front office, sales, revenue, marketing and business development; revamped revenue management process and pricing strategy for hotel rooms; organized and executed press & media events in Sydney, Australia.
Intern at Intercontinental Hotel Group
July 31, 2008 - October 10, 2025Spearheaded Revenue Management pricing strategies for function rooms.
Education
Bachelor of Business (2nd upper class honours) at Nanyang Technological University
August 1, 2006 - July 1, 2009Summer Program at University of California Los Angeles
June 1, 2007 - August 1, 2007GCE A Level at Victoria Junior College
January 1, 2004 - December 1, 2005GCE O Level at Dunman High School
January 1, 2000 - December 1, 2003Bachelor of Business at Nanyang Business School, Nanyang Technological University
August 1, 2006 - July 31, 2009Exchange Program at University of California Los Angeles
June 1, 2007 - August 1, 2007GCE A Level at Victoria Junior College
January 1, 2004 - December 31, 2005GCE O Level at Dunman High School
January 1, 2000 - December 31, 2003Bachelor of Business at Nanyang Business School, Nanyang Technological University
August 1, 2006 - July 31, 2009Study Abroad Program at University of California, Los Angeles
June 1, 2007 - August 31, 2007GCE A Level at Victoria Junior College
January 1, 2004 - December 31, 2005GCE O Level at Dunman High School
January 1, 2000 - December 31, 2003Qualifications
Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - October 10, 2025Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - October 10, 2025Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - October 10, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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