I'm Pooja Kumari, a Digital Marketing Strategist with 6+ years of experience turning stagnant websites into organic growth engines. I specialize in SEO, AEO, GEO, and AI Search Optimization — the kind of future-forward strategies most SEO professionals are still catching up on. From technical audits to content roadmaps, I own the full strategy and deliver results that last. I don't just chase rankings — I align every decision with real business outcomes.…

Pooja Kumari

I'm Pooja Kumari, a Digital Marketing Strategist with 6+ years of experience turning stagnant websites into organic growth engines. I specialize in SEO, AEO, GEO, and AI Search Optimization — the kind of future-forward strategies most SEO professionals are still catching up on. From technical audits to content roadmaps, I own the full strategy and deliver results that last. I don't just chase rankings — I align every decision with real business outcomes.…

Available to hire

I’m Pooja Kumari, a Digital Marketing Strategist with 6+ years of experience turning stagnant websites into organic growth engines. I specialize in SEO, AEO, GEO, and AI Search Optimization — the kind of future-forward strategies most SEO professionals are still catching up on. From technical audits to content roadmaps, I own the full strategy and deliver results that last.

I don’t just chase rankings — I align every decision with real business outcomes.

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Language

English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

SEO & Digital Marketing Strategist at Think Shaw
September 1, 2023 - Present
- Led SEO, content, and social media initiatives to strengthen website visibility and lead generation - Implemented AEO/GEO strategies to improve visibility in AI Overviews, Featured Snippets, and People Also Ask (PAA) results. - Delivered more than 40% growth in qualified organic leads by aligning SEO strategy with AI-first search behavior - Optimized content for Google Search Generative Experience SGE using conversational intent mapping, entity optimization, and semantic clustering - Monitored performance using GA4, Google Search Console, Ahrefs, SEMrush, and Looker Studio to drive data-backed decisions. - Collaborating with founders, sales teams, and developers to align digital marketing strategy with business objectives. - Supported Google Ads and Meta Ads campaigns focused on lead generation, audience targeting, and ROI optimization. - Supporting CRO initiatives and funnel optimization through data analysis
SEO Specialist & Team Lead at SEO Discovery
May 1, 2022 - August 1, 2023
- Executed on-page, off-page SEO, Technical SEO strategies across multiple client projects - Implemented backlink acquisition strategies through outreach, citation building, and authority-driven link building campaigns - Handled Social Accounts of the brand from optimization to scheduling - Coordinated with content teams and developers to implement SEO recommendations effectively - Led a team of 12-15 SEO executives, overseeing task allocation, mentoring, and quality assurance - Resolved multiple technical SEO challenges impacting crawlability and indexation
SEO & Digital Marketing Executive at E Software Solutions
December 1, 2020 - May 31, 2022
- Managed SEO, SMO, Google Ads, and Amazon SEO campaigns for multiple clients - Worked on on-page and off-page SEO implementation - Created weekly and monthly performance reports for clients - Trained and mentored new team members - Assisted in content optimization and digital marketing campaigns
Trainee Php Developer at Toxsl Techlogoies
January 1, 2020 - June 1, 2020
- Completed 6-month industrial training in PHP development - Worked on an online food delivery website using Yii2 Framework - Collaborated with senior developers to understand website architecture, coding standards, and deployment processes - Gained understanding of website structure, CMS workflows, and development coordination

Education

Masters in Computer Application at Tilak Raj Chhada Institute of Management & Technology, YNR
April 1, 2017 - March 1, 2020
BSc Computer Science at Mukand Lal National College, YNR
April 15, 2013 - March 16, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education
    Working on a Luxury Brand

    At this brand, I work as an SEO & Organic Growth Specialist, focusing on increasing the brand’s online visibility and driving sustainable organic growth. My responsibilities include keyword research, on-page SEO, technical SEO audits, content strategy, product page optimization, metadata creation, link building, digital PR, AI search optimization, and performance tracking through Google Analytics and Search Console.

    I collaborate closely with content, design, and development teams to improve user experience, strengthen search rankings, and expand the brand’s presence across organic search channels. I also work on content planning, competitor analysis, website architecture, and authority-building strategies to help position the Brand as a leading sustainable luxury fashion brand.

    My goal is to create long-term organic growth opportunities while improving brand visibility, search performance, and customer engagement.
    [Progress & Structural plan for brand](https://www.twine.net/signin