Hi, I’m KHADIJA ISMAIL, based in Lahore, Pakistan. After a 9-year career in education, I’m transitioning into digital marketing, with the last 6 months focused on technical performance marketing and social media strategy. I love solving audience pain points with curiosity-driven content and building communities around brands. I have a proven track record engaging large groups through thoughtful content schedules, curriculum-like planning, and collaborative communication. I’m excited to bring my skills in audience analysis, ad audits, and AI-powered asset creation to a Social Media Manager Internship at Paramount Consultant and contribute to brand growth.…

KHADIJA ISMAIL

Hi, I’m KHADIJA ISMAIL, based in Lahore, Pakistan. After a 9-year career in education, I’m transitioning into digital marketing, with the last 6 months focused on technical performance marketing and social media strategy. I love solving audience pain points with curiosity-driven content and building communities around brands. I have a proven track record engaging large groups through thoughtful content schedules, curriculum-like planning, and collaborative communication. I’m excited to bring my skills in audience analysis, ad audits, and AI-powered asset creation to a Social Media Manager Internship at Paramount Consultant and contribute to brand growth.…

Available to hire

Hi, I’m KHADIJA ISMAIL, based in Lahore, Pakistan. After a 9-year career in education, I’m transitioning into digital marketing, with the last 6 months focused on technical performance marketing and social media strategy. I love solving audience pain points with curiosity-driven content and building communities around brands.

I have a proven track record engaging large groups through thoughtful content schedules, curriculum-like planning, and collaborative communication. I’m excited to bring my skills in audience analysis, ad audits, and AI-powered asset creation to a Social Media Manager Internship at Paramount Consultant and contribute to brand growth.

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Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Digital Marketing & Performance Specialist at Freelance / Professional Projects
December 1, 2025 - Present
Specializing in technical performance marketing, including Meta Ads server-side tracking (CAPI) and ad account audits. Developing high-end cinematic marketing campaigns for product collections using AI-powered tools. Implementing strategic content schedules to increase engagement and highlight client pain points through curiosity-driven marketing. Utilizing competitor analysis tools like AdSpy and AI media tools (Flow AI, Higgsfield) to create high-resolution marketing assets.
High School Teacher at Qazi Group of Schools, Lahore
March 1, 2021 - Present
Managed engagement for 100+ students through interactive methods, developed and implemented complex curricula and daily lesson plans for 150+ students, and fostered a growth mindset with diverse groups. Built strong channels of communication with students and parents to support learning outcomes.
Teacher Coordinator at Irfan Public School, Punjab
September 1, 2017 - November 1, 2020
Led communications between staff and parents, improving organizational transparency and community involvement. Coordinated diverse teams of teachers to maintain a consistent and positive professional environment.

Education

B.Ed in Science at Allama Iqbal Open University
January 11, 2030 - January 1, 2020
B.S. in Zoology at Lahore College for Women University
January 11, 2030 - January 1, 2017

Qualifications

Graduation
August 2, 2014 - August 22, 2017
Intermediate
October 1, 2011 - September 22, 2013

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet
    CBR Clothing Brand – Technical Marketing & Visual Strategy

    I led the technical performance marketing and creative strategy for CBR Clothing Brand, focusing on scaling their digital presence through data-driven tactics and high-end visuals.

    Key Deliverables & Strategies:

    Performance Marketing: Implemented Meta Ads server-side tracking (CAPI) to ensure accurate data attribution and optimized event ID matching for better campaign performance.

    Cinematic Visuals: Developed high-end cinematic marketing assets for the shirt and pants collection using AI-powered tools like Flow AI and Higgsfield to produce 8K resolution product variants.

    Market Research: Conducted deep competitor analysis using AdSpy to identify high-performing creative trends and consumer pain points.

    Growth Strategy: Established a consistent daily content schedule across Facebook and Instagram to drive organic engagement and brand recall.

    Curiosity-Driven Marketing: Crafted ad copy and content structures designed to highlight specific client pain points and generate high-intent inquiries.

    Role: Digital Marketer
    Tools Used: Meta Ads Manager, CAPI, AdSpy, Flow AI, Higgsfield, LinkedIn Strategy.