Independent Contractor – Digital Specialist at Think Shift

Managed and optimized $5M+ monthly cross-platform media investments across Google, Meta, LinkedIn, and Programmatic ecosystems. Executed cross-channel budget optimization and performance allocation to improve blended returns. Improved portfolio ROAS by 25% through funnel restructuring, audience refinement, and data-driven budget reallocation. Maintained consistent profitable acquisition models while scaling budgets across multiple North American markets. Built performance dashboards and reporting frameworks to support revenue planning and quarterly reviews. Collaborated with Sales, Creative, and Analytics teams to align paid acquisition with pipeline and revenue targets.

Digital Specialist at Think Shift

Managed multi-million-dollar integrated performance portfolios across brand and acquisition KPIs. Mentored and developed 5+ junior coordinators and specialists, improving campaign scalability and execution efficiency. Led quarterly performance reviews and presented growth strategies to C-level stakeholders, contributing to client retention and upsell expansion. Oversaw cross-channel investment allocation to balance growth velocity with profitability objectives.

Digital Advertising Specialist at Grenis Media

Oversaw $3–5M combined monthly performance marketing portfolio (~$36M –$60M annually) across 27 enterprise accounts spanning multiple industry verticals. Managed individual client budgets ranging from $10K to $2M+ per month, ensuring strategic allocation across search, social, and programmatic channels. Improved overall campaign efficiency by 30% through automation, structured experimentation, and audience segmentation. Maintained consistent profitable blended ROAS across diversified client portfolios. Developed standardized campaign frameworks and optimization playbooks adopted across teams.

Assistant Manager – International Digital Marketing at Great Learning

Directed $2–3M monthly global paid media budgets (~$30M + annually) across Asia, Africa, Middle East, LATAM, EMEA, and North America. Led and mentored a team of 7 performance marketers managing large-scale international acquisition funnels. Reduced CPL by 30% across priority markets through audience-first acquisition strategy and funnel re-engineering. Increased qualified lead generation by 20% through media mix re-engineering and regional performance optimization. Collaborated with business and sales teams to support revenue targets through performance-driven acquisition strategies for premium global education programs (including NUS & MIT offerings).

Campaign Manager (Onsite – Google Client Portfolio) at Cognizant

Managed multi-million-dollar global performance campaigns across enterprise brands and diversified verticals. Improved campaign efficiency by 28% through structured A/B testing, audience segmentation, and bidding optimization framework. Delivered 100% SLA compliance while coordinating across global delivery teams and client stakeholders. Contributed to large-scale campaign scaling in initiatives across multiple product categories and international markets.