Emma Barois

Led collection merchandising across Womenswear, Leather Goods and Accessories; managed a team of 2 and reported to the Merchandising Manager across overlapping seasons. Collaborated with Design and Product Development to translate creative vision into functional, commercial products. Restructured range plans to deliver sharper and more focused assortments, aligning with growth strategy. Coded & developed tools for product and price data, informing assortment and pricing decisions, improving accuracy and efficiency.

Designed, developed and planned RTW capsule for personal label Dilemma; led campaign concepts, creative direction, and production for two shoots, with campaigns published in Ancre Magazine. Created brand image and produced campaigns for Jewellery & Swimwear brands; provided qualitative, trend direction and product feedback through insight agencies for Nike and Converse; led creative concept and event coordination for Raptor Marketing roadshow.

Remodelled the merchandising strategy, developing the collection and injecting seasonal product opportunities to establish core offer; contributed to the department’s sales increasing x3, becoming Dior’s fastest growing category in 2022 and 2023. Produced multiple creative briefs supported by trend & market analysis, to boost and differentiate product offer. Coded & developed automated collection plans, enhancing data quality and delivery tracking, improving time and task management.