I’m a content creator with a background in fashion, travel and product storytelling. I create product-centric, original, colourful and engaging content that feels fun and authentic. Through my personal platforms, my own brand and freelance work for multiple brands, I’ve directed campaigns and produced social content from concept to publishing. I love translating a brand’s universe into content people genuinely want to watch, save and share. Check out my work on my IGs: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ tps://_Website not available. Sign in: _Email not available. Sign in: https://www.twine.net/signup_

I’m a content creator with a background in fashion, travel and product storytelling. I create product-centric, original, colourful and engaging content that feels fun and authentic. Through my personal platforms, my own brand and freelance work for multiple brands, I’ve directed campaigns and produced social content from concept to publishing. I love translating a brand’s universe into content people genuinely want to watch, save and share. Check out my work on my IGs: _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ tps://_Website not available. Sign in: _Email not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a content creator with a background in fashion, travel and product storytelling. I create product-centric, original, colourful and engaging content that feels fun and authentic. Through my personal platforms, my own brand and freelance work for multiple brands, I’ve directed campaigns and produced social content from concept to publishing. I love translating a brand’s universe into content people genuinely want to watch, save and share.

Check out my work on my IGs:
Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup
tps://_Website not available. Sign in: Email not available. Sign in: https://www.twine.net/signup

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Senior Collection Merchandiser, Womenswear, Leather Goods & Accessories at Acne Studios
September 1, 2025 - January 1, 2026
Led collection merchandising across Womenswear, Leather Goods and Accessories; managed a team of 2 and reported to the Merchandising Manager across overlapping seasons. Collaborated with Design and Product Development to translate creative vision into functional, commercial products. Restructured range plans to deliver sharper and more focused assortments, aligning with growth strategy. Coded & developed tools for product and price data, informing assortment and pricing decisions, improving accuracy and efficiency.
Freelance Creative Consultant at Self-employed
January 1, 2024 - August 1, 2025
Designed, developed and planned RTW capsule for personal label Dilemma; led campaign concepts, creative direction, and production for two shoots, with campaigns published in Ancre Magazine. Created brand image and produced campaigns for Jewellery & Swimwear brands; provided qualitative, trend direction and product feedback through insight agencies for Nike and Converse; led creative concept and event coordination for Raptor Marketing roadshow.
Collection Merchandiser Women’s Leather Goods (HB & SLG) at Christian Dior Couture, Paris
January 1, 2021 - January 1, 2024
Remodelled the merchandising strategy, developing the collection and injecting seasonal product opportunities to establish core offer; contributed to the department’s sales increasing x3, becoming Dior’s fastest growing category in 2022 and 2023. Produced multiple creative briefs supported by trend & market analysis, to boost and differentiate product offer. Coded & developed automated collection plans, enhancing data quality and delivery tracking, improving time and task management.
Sales Consultant & Client Development Manager (LG, RTW and Shoes) at Christian Dior Couture, London
June 1, 2017 - January 1, 2020
Worked as a Sales Consultant and later as CDM Specialist in Bond Street, Sloane Street and Harrods. Developed product sensibility, materials and fabrics expertise, retail distribution process, as well as trends and core values of the house.
Internship – Marketing & Buying Departments at Vivienne Westwood
October 1, 2015 - January 1, 2016
Gained solid understanding of sales performance, sales reporting, stock management and trend forecasting. Assisted in buying strategy, managed OTB and showroom activity; developed Excel skills.
Internship – Marketing & Buying Departments at Vivienne Westwood
April 1, 2018 - June 1, 2018
April–June 2018 internship supporting marketing and buying functions; assisted in showroom planning and trend analysis.
Styling & Design – Dilemma Start-Up at Dilemma (Self-Initiated)
January 1, 2017 - January 1, 2018
Developed a collection inspired by football and burlesque; self-taught sewing, designing and creative direction.
Volunteer – Charity Fashion Show Organizer at Charity Projects
January 1, 2015 - January 1, 2016
Organised charity fashion show; handled event promotion, recruitment and fundraising; managed a £900 budget and raised over £1k for charity.

Education

MSc Strategic Fashion Management at London College of Fashion, University of the Arts London (UAL)
June 1, 2020 - January 28, 2026
Womenswear Design Short Course at Central Saint Martins, University of the Arts London
August 1, 2023 - January 28, 2026
Photography at Central Saint Martins, University of the Arts London
August 1, 2024 - January 28, 2026
Scientific French Baccalauréat with honours at Lycée Français Charles De Gaulle, London
January 1, 2004 - January 1, 2016
Lycée Français de Singapour at Lycée Français de Singapour
January 1, 2013 - January 28, 2026

Qualifications

LVMH Inside Program
January 1, 2018 - January 1, 2019
PADI Advanced Open Water Diver Certification
January 11, 2030 - January 28, 2026
Adobe Photoshop Certification
January 11, 2030 - January 28, 2026

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Manufacturing