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Hi, I'm Dillon Deegan, a founder and digital commerce strategist based in Glasgow. I specialize in building and growing ecommerce brands end-to-end, from branding and product storytelling to conversion-focused storefronts and omnichannel campaigns. With 8+ years running my own ventures, I collaborate closely with fashion, hospitality, home decor and footwear clients to turn ideas into profitable digital experiences. At the core of it: I care about building brands that don't just look good, they convert. I blend design, performance marketing, and data-driven experimentation to drive sustainable growth. I love shaping user journeys, crafting eye-catching product imagery, and orchestrating multi-channel campaigns across Shopify, Google Ads, Meta, email, and social media to captivate audiences and deliver measurable results.…Hi, I'm Dillon Deegan, a founder and digital commerce strategist based in Glasgow. I specialize in building and growing ecommerce brands end-to-end, from branding and product storytelling to conversion-focused storefronts and omnichannel campaigns. With 8+ years running my own ventures, I collaborate closely with fashion, hospitality, home decor and footwear clients to turn ideas into profitable digital experiences. At the core of it: I care about building brands that don't just look good, they convert. I blend design, performance marketing, and data-driven experimentation to drive sustainable growth. I love shaping user journeys, crafting eye-catching product imagery, and orchestrating multi-channel campaigns across Shopify, Google Ads, Meta, email, and social media to captivate audiences and deliver measurable results.

Dillon Deegan

Creative Director, Brand Designer, Graphic Designer, +2

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Hi, I'm Dillon Deegan, a founder and digital commerce strategist based in Glasgow. I specialize in building and growing ecommerce brands end-to-end, from branding and product storytelling to conversion-focused storefronts and omnichannel campaigns. With 8+ years running my own ventures, I collaborate closely with fashion, hospitality, home decor and footwear clients to turn ideas into profitable digital experiences. At the core of it: I care about building brands that don't just look good, they convert. I blend design, performance marketing, and data-driven experimentation to drive sustainable growth. I love shaping user journeys, crafting eye-catching product imagery, and orchestrating multi-channel campaigns across Shopify, Google Ads, Meta, email, and social media to captivate audiences and deliver measurable results.…Hi, I'm Dillon Deegan, a founder and digital commerce strategist based in Glasgow. I specialize in building and growing ecommerce brands end-to-end, from branding and product storytelling to conversion-focused storefronts and omnichannel campaigns. With 8+ years running my own ventures, I collaborate closely with fashion, hospitality, home decor and footwear clients to turn ideas into profitable digital experiences. At the core of it: I care about building brands that don't just look good, they convert. I blend design, performance marketing, and data-driven experimentation to drive sustainable growth. I love shaping user journeys, crafting eye-catching product imagery, and orchestrating multi-channel campaigns across Shopify, Google Ads, Meta, email, and social media to captivate audiences and deliver measurable results.

Available to hire

Hi, I’m Dillon Deegan, a founder and digital commerce strategist based in Glasgow. I specialize in building and growing ecommerce brands end-to-end, from branding and product storytelling to conversion-focused storefronts and omnichannel campaigns. With 8+ years running my own ventures, I collaborate closely with fashion, hospitality, home decor and footwear clients to turn ideas into profitable digital experiences.

At the core of it: I care about building brands that don’t just look good, they convert. I blend design, performance marketing, and data-driven experimentation to drive sustainable growth. I love shaping user journeys, crafting eye-catching product imagery, and orchestrating multi-channel campaigns across Shopify, Google Ads, Meta, email, and social media to captivate audiences and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Strategy & Web Design Consultant at Independent / Self-employed

May 1, 2025 - Present

Led end-to-end design and execution of client websites with a strong focus on user experience (UX), visual aesthetics, and mobile responsiveness. Provided strategic design guidance to new business owners to establish their digital presence, align branding, and select optimal platforms to drive growth. Orchestrated PR campaigns and leveraged insights from prior ventures to inform future marketing decisions. Delivered comprehensive brand and digital asset packages across websites, email campaigns, and social media.

Founder & Director Of E-Commerce at SickHaus Decor

October 1, 2022 - Present

Solely managed all aspects of e-commerce operations, demonstrated strong self-direction and multitasking abilities. Designed and developed a user-friendly and visually appealing Shopify storefront, ensuring seamless customer experience. Implemented advanced targeting strategies within PPC advertising platforms (Meta Business Suite and Google Ads), achieving strong ROAS across campaigns. Fully managed social media pages, grew a following of over 24,000, and formulated multi-channel marketing strategies integrating social, email marketing, and paid advertising. Built and maintained an email list of over 18,000 contacts, driving engagement and repeat sales. Leveraged analytics from Instagram Dashboard, Google Analytics, Google Tag Manager, Shopify Analytics, and Google Search Console to monitor performance and optimize campaigns. Initiated promotional activities and PR campaigns to elevate brand presence and drive growth across fashion, hospitality, home decor, and footwear sectors.

Founder & Director Of E-Commerce at DDLG World

April 1, 2017 - January 1, 2022

Led end-to-end e-commerce operations for the DDLG World brand, including branding, site design, product imagery, content creation, email capture, and multi-channel marketing. Drove growth through a cohesive omnichannel strategy, including PPC, social media, and email marketing, while overseeing category management and PR campaigns. Built scalable processes for inventory, vendor relations, and order fulfillment to support sustained growth across multiple product lines.