Diluni Hide Weerasinghe
I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media.
About
I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media. I specialize in brand management, campaign strategy and integrated marketing across digital and traditional channels to drive acquisition, engagement and revenue.
I excel at stakeholder management, budget planning and cross-functional collaboration, translating business goals into actionable marketing initiatives and measurable ROI.
- 10 years' experience
- Joined June 2026
Industry experience
- Financial Services
- Media & Entertainment
- Professional Services
- Retail
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Work experience· 6 roles
Provide administrative support including filing, data entry and document management; assist residents and visitors with enquiries while delivering customer service; support day-to-day office operations and reception duties.
Developed and published social media content using Canva to support brand visibility, student engagement, and promotional activities; managed prospective student enquiries across social media, phone, and email; monitored engagement and maintained consistent communication to enhance customer experience and retention; supported payments follow-ups and coordination of student information.
Led brand management and campaign development for American Express credit cards targeting premium consumer segments; managed ATL, BTL, OOH, web updates and digital marketing campaigns; launched the American Express Platinum Reserve Metal Card in Sri Lanka; drove KPIs including acquisitions, spend and portfolio revenue; managed inventory, vendor negotiations and budgets to maximize ROI.
Education
Certifications and awards
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