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I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media. I specialize in brand management, campaign strategy and integrated marketing across digital and traditional channels to drive acquisition, engagement and revenue. I excel at stakeholder management, budget planning and cross-functional collaboration, translating business goals into actionable marketing initiatives and measurable ROI.…I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media. I specialize in brand management, campaign strategy and integrated marketing across digital and traditional channels to drive acquisition, engagement and revenue. I excel at stakeholder management, budget planning and cross-functional collaboration, translating business goals into actionable marketing initiatives and measurable ROI.

Diluni Hide Weerasinghe

Marketing Strategist, Content Strategist, Product Marketer, +4

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I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media. I specialize in brand management, campaign strategy and integrated marketing across digital and traditional channels to drive acquisition, engagement and revenue. I excel at stakeholder management, budget planning and cross-functional collaboration, translating business goals into actionable marketing initiatives and measurable ROI.…I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media. I specialize in brand management, campaign strategy and integrated marketing across digital and traditional channels to drive acquisition, engagement and revenue. I excel at stakeholder management, budget planning and cross-functional collaboration, translating business goals into actionable marketing initiatives and measurable ROI.

Available to hire

I am a marketing professional with a track record of delivering brand-led campaigns across banking, FMCG and media. I specialize in brand management, campaign strategy and integrated marketing across digital and traditional channels to drive acquisition, engagement and revenue.

I excel at stakeholder management, budget planning and cross-functional collaboration, translating business goals into actionable marketing initiatives and measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Administration & Operations Coordinator at Living Choice

June 1, 2026 - Present

Provide administrative support including filing, data entry and document management; assist residents and visitors with enquiries while delivering customer service; support day-to-day office operations and reception duties.

Marketing & Operations Lead at Sith IELTS & PTE

January 1, 2025 - May 31, 2026

Developed and published social media content using Canva to support brand visibility, student engagement, and promotional activities; managed prospective student enquiries across social media, phone, and email; monitored engagement and maintained consistent communication to enhance customer experience and retention; supported payments follow-ups and coordination of student information.

Brand Lead at American Express - Nations Trust Bank

January 1, 2022 - December 31, 2024

Led brand management and campaign development for American Express credit cards targeting premium consumer segments; managed ATL, BTL, OOH, web updates and digital marketing campaigns; launched the American Express Platinum Reserve Metal Card in Sri Lanka; drove KPIs including acquisitions, spend and portfolio revenue; managed inventory, vendor negotiations and budgets to maximize ROI.

Brand Officer at American Express - Nations Trust Bank

November 1, 2018 - December 31, 2021

Executed premium segment marketing campaigns including content writing and creative guidance across SMS, EDMs, web updates (Wordpress), digital platforms (Meta and SEO), press and outdoor advertising; coordinated with international brand teams, media agencies and suppliers; developed and executed promotions and engagement campaigns; website and social media updates, and vetting press releases.

Assistant Manager – Media Strategy at GroupM / Mindshare

October 1, 2017 - October 31, 2018

Led annual media planning and strategy for brands including HSBC, Pepsi, and Kellogg’s; managed marketing budgets and ensured effective media allocation; conducted media audits, reporting and competitive analysis; planned and executed on-ground activations, events and experiential campaigns to enhance brand visibility and audience engagement.

Senior Media Executive at GroupM / Mindshare

April 1, 2016 - September 30, 2017

Responsible for media buying across digital (Meta and Google), press, radio and TV; developed strategic budget plans and performance reviews; delivered competitor reviews and campaign tracking reports; planned and executed on-ground activations and events.