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I’m a performance marketer focused on D2C, ecommerce and quick-commerce growth. Over the past 3+ years, I’ve worked hands-on across Meta, Google, catalogue-led ecommerce and quick-commerce media — from focused D2C brands to marketplaces with 15,000+ SKUs and high-volume FMCG accounts. My work sits at the intersection of media buying, creative performance, ecommerce funnels and unit economics. Rather than treating advertising platforms in isolation, I look at the entire commercial system — from CAC and AOV to creative, product mix, conversion rate and contribution economics. I currently take on selected independent D2C and ecommerce performance engagements, growth audits and consulting assignments. That last sentence is important: it tells a founder you are available for independent work without falsely suggesting that the case studies shown are freelance clients.…I’m a performance marketer focused on D2C, ecommerce and quick-commerce growth. Over the past 3+ years, I’ve worked hands-on across Meta, Google, catalogue-led ecommerce and quick-commerce media — from focused D2C brands to marketplaces with 15,000+ SKUs and high-volume FMCG accounts. My work sits at the intersection of media buying, creative performance, ecommerce funnels and unit economics. Rather than treating advertising platforms in isolation, I look at the entire commercial system — from CAC and AOV to creative, product mix, conversion rate and contribution economics. I currently take on selected independent D2C and ecommerce performance engagements, growth audits and consulting assignments. That last sentence is important: it tells a founder you are available for independent work without falsely suggesting that the case studies shown are freelance clients.

DineshKumar

Performance Marketer, Marketing Strategist, Digital Marketer, +3

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I’m a performance marketer focused on D2C, ecommerce and quick-commerce growth. Over the past 3+ years, I’ve worked hands-on across Meta, Google, catalogue-led ecommerce and quick-commerce media — from focused D2C brands to marketplaces with 15,000+ SKUs and high-volume FMCG accounts. My work sits at the intersection of media buying, creative performance, ecommerce funnels and unit economics. Rather than treating advertising platforms in isolation, I look at the entire commercial system — from CAC and AOV to creative, product mix, conversion rate and contribution economics. I currently take on selected independent D2C and ecommerce performance engagements, growth audits and consulting assignments. That last sentence is important: it tells a founder you are available for independent work without falsely suggesting that the case studies shown are freelance clients.…I’m a performance marketer focused on D2C, ecommerce and quick-commerce growth. Over the past 3+ years, I’ve worked hands-on across Meta, Google, catalogue-led ecommerce and quick-commerce media — from focused D2C brands to marketplaces with 15,000+ SKUs and high-volume FMCG accounts. My work sits at the intersection of media buying, creative performance, ecommerce funnels and unit economics. Rather than treating advertising platforms in isolation, I look at the entire commercial system — from CAC and AOV to creative, product mix, conversion rate and contribution economics. I currently take on selected independent D2C and ecommerce performance engagements, growth audits and consulting assignments. That last sentence is important: it tells a founder you are available for independent work without falsely suggesting that the case studies shown are freelance clients.

Available to hire

Bengaluru, India

I’m a performance marketer focused on D2C, ecommerce and quick-commerce growth.

Over the past 3+ years, I’ve worked hands-on across Meta, Google, catalogue-led ecommerce and quick-commerce media — from focused D2C brands to marketplaces with 15,000+ SKUs and high-volume FMCG accounts.

My work sits at the intersection of media buying, creative performance, ecommerce funnels and unit economics. Rather than treating advertising platforms in isolation, I look at the entire commercial system — from CAC and AOV to creative, product mix, conversion rate and contribution economics.

I currently take on selected independent D2C and ecommerce performance engagements, growth audits and consulting assignments.

That last sentence is important: it tells a founder you are available for independent work without falsely suggesting that the case studies shown are freelance clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Performance Marketing Specialist at SNOOPLAY

October 1, 2025 - Present

Worked on performance campaigns for retail and fashion brands including Rare Rabbit, Manyavar, Mohey and Being Human. Strategized and executed store visit campaigns on Meta and P-Max local store campaigns on Google Ads. Supported demand generation by optimizing targeting, budgets and campaign structures to improve traffic quality and ROAS. Assisted with campaign monitoring, reporting and performance analysis across multi-brand paid media accounts.

Performance Marketing Executive at 88GB BUSINESS SOLUTIONS (Schbang Network)

December 1, 2024 - September 30, 2025

Managed large-scale paid media across D2C and FMCG accounts, handling Meta spends of ₹50–70 lakh/month, Google Ads spends of ₹25 lakh+ and quick commerce exposure of ~₹1 crore. Oversaw campaigns including Meta Ads, Google Ads, catalogue campaigns, CPAS, CMN, product booster ads, listing ads, and quick commerce platforms. Conducted performance audits during sales drops by analyzing Meta delivery, Shopify sales flow, website/backend status, retention movement, catalogue performance, SKU/AOV trends and funnel drop-offs. Partnered with creative/content/website/client teams to refresh creatives and improve CTR while reducing acquisition inefficiency and improving ROAS. Optimized bidding and budgets using GA4, Ads Manager and manual attribution; reduced CPL by 18% while improving ROAS. Led A/B testing on hooks and messaging, improving CTR by 20%+ and lowering acquisition costs.

Pro Optimization Intern at ADYOGI

June 1, 2024 - November 30, 2024

Supported digital marketing execution across Meta Ads, Google Ads, SEO, email marketing and content strategy. Assisted with campaign setup, audience targeting, performance tracking, reporting and optimization. Coordinated content and campaign requirements across internal teams to support paid and organic marketing activities.

Digital Marketing Executive at BRANDMUSK

June 1, 2023 - May 31, 2024

Executed paid media for D2C/e-commerce growth using Meta Ads and Google Ads. Worked on sales campaigns, lead generation, catalogue campaigns, CPAS, CMN, product booster ads, listing ads, quick commerce ads and retargeting. Performed Shopify sales analysis including ROAS optimization, AOV and SKU-level reviews, funnel drop-off analysis, catalogue scaling, budget reallocation and retention vs acquisition reviews. Used GA4, Ads Manager and Shopify analytics with manual attribution and A/B testing to analyze CTR/CPC/CPA/ROAS and support optimization.