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Hi, I’m Dipesh Kumar, a User Experience Designer focused on Service Design and social innovation. I transform complex user insights into intuitive products and meaningful brand experiences. Over the past few years I’ve delivered measurable outcomes—such as a 76% sales uplift for Ruhva through premium branding and packaging, led research with 150+ participants for Mannmuktt, and helped Sona Setu secure collaborators and funding with design-led storytelling. I’m proficient in Figma, Framer, and Adobe Creative Suite, and I thrive at aligning business goals with user needs.…Hi, I’m Dipesh Kumar, a User Experience Designer focused on Service Design and social innovation. I transform complex user insights into intuitive products and meaningful brand experiences. Over the past few years I’ve delivered measurable outcomes—such as a 76% sales uplift for Ruhva through premium branding and packaging, led research with 150+ participants for Mannmuktt, and helped Sona Setu secure collaborators and funding with design-led storytelling. I’m proficient in Figma, Framer, and Adobe Creative Suite, and I thrive at aligning business goals with user needs.

Dipesh Kumar

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Dipesh Kumar, a User Experience Designer focused on Service Design and social innovation. I transform complex user insights into intuitive products and meaningful brand experiences. Over the past few years I’ve delivered measurable outcomes—such as a 76% sales uplift for Ruhva through premium branding and packaging, led research with 150+ participants for Mannmuktt, and helped Sona Setu secure collaborators and funding with design-led storytelling. I’m proficient in Figma, Framer, and Adobe Creative Suite, and I thrive at aligning business goals with user needs.…Hi, I’m Dipesh Kumar, a User Experience Designer focused on Service Design and social innovation. I transform complex user insights into intuitive products and meaningful brand experiences. Over the past few years I’ve delivered measurable outcomes—such as a 76% sales uplift for Ruhva through premium branding and packaging, led research with 150+ participants for Mannmuktt, and helped Sona Setu secure collaborators and funding with design-led storytelling. I’m proficient in Figma, Framer, and Adobe Creative Suite, and I thrive at aligning business goals with user needs.

Available to hire

Hi, I’m Dipesh Kumar, a User Experience Designer focused on Service Design and social innovation. I transform complex user insights into intuitive products and meaningful brand experiences.

Over the past few years I’ve delivered measurable outcomes—such as a 76% sales uplift for Ruhva through premium branding and packaging, led research with 150+ participants for Mannmuktt, and helped Sona Setu secure collaborators and funding with design-led storytelling. I’m proficient in Figma, Framer, and Adobe Creative Suite, and I thrive at aligning business goals with user needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Advanced

Work Experience

UX Designer (Freelance) at Ruhva

October 1, 2025 - Present

Collaborated with the CEO to align on brand direction and customer experience goals, translating discussions into visual and strategic decisions across packaging, brand tone, and user touchpoints. Designed Ruhva’s brand identity system, including logos, color palettes, and typography to communicate a premium fragrance experience. Led packaging layouts, crafted brand copy, and mapped customer journeys from first impression to unboxing. Drove a 76% sales uplift by creating an intentional, premium, emotionally engaging brand experience through daily reviews, feedback integration, and refined design files and guidelines. Enhanced conversion by improving the unboxing experience and delivering cohesive branding across touchpoints. Partnered with the business owner to ensure cohesive messaging across all customer interactions.

UX Design Intern at Sona Setu

May 1, 2025 - August 1, 2025

Stakeholder collaboration and concept refinement: partnered with stakeholders and senior designers to define brand identity and shape early product strategy, aligning design vision with business goals. Conducted 12 user interviews to gather insights, synthesized findings into detailed personas, and created high-fidelity wireframes using Figma. Used insights from interviews to inform brand personality development and prioritize product functionalities. Performed usability testing to validate designs and iterated based on user feedback. Delivered comprehensive digital assets (SVGs, PNGs) and prototypes using Photoshop and Illustrator, ensuring consistent brand expression across web platforms. Supported founder in securing 15 collaborators and initial funding by shaping a compelling design vision and brand identity.

UX Design Intern at Mannmuktt

October 1, 2024 - February 1, 2025

Collaborated closely with a senior UX designer to assist in user research, data analysis, and brainstorming sessions, contributing to the design of a mental health startup's website. Conducted primary research through surveys of over 150 participants and interviews with 18 users, uncovering that many people experience mental stress that is often ignored. Synthesized insights into user personas, empathy maps, user flows, and information architecture to guide design decisions. Led the creation of low-fidelity and high-fidelity wireframes, leveraging auto layout and template prototyping for efficient design iteration. Participated in user testing to validate designs and improve usability. Praised by CTO for exceptional time management and consistently meeting tight deadlines while iterating on complex design solutions.