I’m a content and marketing generalist with 4+ years driving measurable results across AI, SaaS, and Web3, building content systems, running creator and influencer campaigns, and scaling platforms from early stages to hundreds of thousands of users. I grew Mubert to 200K+ MAU through content alone, drove a 500% press impressions surge in 30 days, and now manage end-to-end creator marketing campaigns for AI-first brands at GRVTY. I don’t just create content—I design the strategy, run the distribution, track the numbers, and iterate until it works. I’ve automated outbound outreach, onboarded 150+ AI creators in under a month, and built no-code pipelines that save time and boost productivity.

I’m a content and marketing generalist with 4+ years driving measurable results across AI, SaaS, and Web3, building content systems, running creator and influencer campaigns, and scaling platforms from early stages to hundreds of thousands of users. I grew Mubert to 200K+ MAU through content alone, drove a 500% press impressions surge in 30 days, and now manage end-to-end creator marketing campaigns for AI-first brands at GRVTY. I don’t just create content—I design the strategy, run the distribution, track the numbers, and iterate until it works. I’ve automated outbound outreach, onboarded 150+ AI creators in under a month, and built no-code pipelines that save time and boost productivity.

Available to hire

I’m a content and marketing generalist with 4+ years driving measurable results across AI, SaaS, and Web3, building content systems, running creator and influencer campaigns, and scaling platforms from early stages to hundreds of thousands of users. I grew Mubert to 200K+ MAU through content alone, drove a 500% press impressions surge in 30 days, and now manage end-to-end creator marketing campaigns for AI-first brands at GRVTY.

I don’t just create content—I design the strategy, run the distribution, track the numbers, and iterate until it works. I’ve automated outbound outreach, onboarded 150+ AI creators in under a month, and built no-code pipelines that save time and boost productivity.

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Language

English
Fluent

Work Experience

Content & Marketing Manager at GRVTY
January 1, 2025 - Present
Leads content and creator marketing campaigns for AI-first clients including Perplexity and HIGGSFIELD, managing full campaign lifecycle from creator sourcing and onboarding through to post-campaign performance reporting. Onboarded 150+ AI creators in under 1 month by automating the full outreach and onboarding pipeline, boosting team productivity by 200%. Managed personalized cold outreach campaigns targeting AI companies with customized emails and subject lines. Oversees campaign performance reporting, creator onboarding, and content production pipelines. Used Dexu, Cookie3, and Favikon for influencer sourcing, tracking, and campaign performance validation across AI creator verticals. Sourced, vetted, and built creator rosters tailored to each client’s audience and performance goals, focusing on AI and tech-native creators on X and YouTube. Built a fully no-code CRM automation system integrating Airtable with Growth Machine, enabling automatic contact fetching with all relevant det
Content & Marketing Manager at BlockOn Ventures
January 1, 2024 - December 1, 2024
Surpassed content and growth targets by 100% in month one and doubled results again in month two, 200% of target achieved within 60 days. Designed and executed the full content and creator marketing strategy for a Telegram Mini App, scaling it to 100K+ users in 3 months through KOL-led campaigns and organic content. Secured 50+ strategic brand partnerships in under 90 days, owning outbound messaging, negotiation, and onboarding communications. Founded and grew a women-led Web3 community to 550+ members in 30 days through organic content and targeted outreach, now an active referral channel. Led a 6-person marketing team delivering daily output across X, Telegram, and Discord with zero missed deadlines and consistent brand voice. Represented the brand at industry events in Singapore, Dubai, and Malaysia.
Content Writer at TFY by Transformify
August 1, 2023 - December 1, 2024
Developed and executed a content-led growth strategy delivering a 300,000%+ increase in total impressions across the engagement period. Authored long-form articles, SEO-optimized blog posts, thought leadership pieces, and social content aligned with TFY's unicorn-track positioning and Series-A readiness narrative. Drove a 4x increase in inbound demo requests over 6 months through targeted LinkedIn content addressing startup and enterprise decision-makers. Maintained a structured content feedback loop, documenting audience insights and routing them to product and leadership teams to inform messaging strategy. Represented the company at industry events, creating live content moments and converting audience engagement into qualified business pipeline.
Marketing Ops Manager at Mubert
January 1, 2022 - May 1, 2024
Grew impressions by 500% in the first month through a content strategy built on editorial hooks, KO L partnerships, and platform-native formats. Drove and sustained 200K+ Monthly Active Users through a consistent pipeline of SEO-optimized content, creator campaigns, and community-led engagement. Managed brand content relationships with global partners including Adidas, PwC, Banuba, Restream, Sensorium, Crello, BBDO, and Geometry, handling briefs, approvals, and co-marketing coordination. Executed paid ad campaigns across X and Google achieving 15%+ CTR and 3.2x ROAS in the first campaign cycle. Authored editorial content and thought leadership pieces that contributed to organic search ranking improvements, sustaining engagement over 2+ years. Supported ecosystem visibility through content collaborations and co-branded campaigns across multiple platform partners.
Content Writer at Textify AI (AngelList-backed Startup)
May 1, 2023 - July 31, 2023
Produced AI-focused content covering product use cases, thought leadership, and audience education for a technical readership. Established brand voice, editorial tone, and content standards from scratch, delivering a full 3-month content calendar on time with zero revision requests. Created social copy and short-form content alongside long-form articles, maintaining consistent messaging across all channels during the product's early growth phase.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Education, Financial Services