I am a market analyst with hands-on experience in reporting, dashboarding, and performance optimization. I have expertise in creating business requirement documents, supporting agile teams, and aligning business and technical goals. I excel at presenting complex data simply through presentations, whitepapers, and visuals while facilitating stakeholder workshops. I am skilled in process analysis, requirement gathering, and collaborating cross-functionally in global project environments. My technical skill set includes Python, SQL, Excel, Power BI, Tableau, and Jupyter Notebook. I am passionate about leveraging data insights to drive strategic business decisions and enhance digital marketing performance.

Divya Purohit

I am a market analyst with hands-on experience in reporting, dashboarding, and performance optimization. I have expertise in creating business requirement documents, supporting agile teams, and aligning business and technical goals. I excel at presenting complex data simply through presentations, whitepapers, and visuals while facilitating stakeholder workshops. I am skilled in process analysis, requirement gathering, and collaborating cross-functionally in global project environments. My technical skill set includes Python, SQL, Excel, Power BI, Tableau, and Jupyter Notebook. I am passionate about leveraging data insights to drive strategic business decisions and enhance digital marketing performance.

Available to hire

I am a market analyst with hands-on experience in reporting, dashboarding, and performance optimization. I have expertise in creating business requirement documents, supporting agile teams, and aligning business and technical goals. I excel at presenting complex data simply through presentations, whitepapers, and visuals while facilitating stakeholder workshops.

I am skilled in process analysis, requirement gathering, and collaborating cross-functionally in global project environments. My technical skill set includes Python, SQL, Excel, Power BI, Tableau, and Jupyter Notebook. I am passionate about leveraging data insights to drive strategic business decisions and enhance digital marketing performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Hindi
Fluent
German
Beginner

Work Experience

Data Analysis Intern at Trainty
March 1, 2025 - August 20, 2025
Completed 8 analytics projects covering Instagram user trends, marketing performance, churn prediction, and business operations. Utilized Python (Pandas, NumPy), SQL, Excel, Power BI, and Tableau to analyze large datasets and automate reporting. Designed dashboards for campaign metrics and KPIs, improving data storytelling and clarity.
Senior Content Writer at EssentiallySports
May 1, 2024 - August 20, 2025
Authored over 900 SEO articles using SEMrush, Google Analytics, and YoastSEO resulting in a 45% SERP improvement in 3 months. Led viral content strategies generating over 1 million views and athlete mentions, significantly enhancing brand reach. Improved click-through rate by 25% through audience analytics and content performance optimization.
Associate Academic Editor at Yocket
November 1, 2022 - August 20, 2025
Edited over 200 admission documents including Statements of Purpose and research papers for students applying to Ivy League and top global universities. Collaborated with subject matter experts to refine academic content, contributing to an 85% admission success rate. Streamlined editorial workflows to ensure clarity, precision, and timely submissions under pressure.
Technical Content Writer at Brandbase Capsules Pvt. Ltd.
December 1, 2021 - August 20, 2025
Created SEO-optimized technical content for company websites, increasing organic traffic by 25% over 5 months. Worked closely with design and engineering teams to enhance web accuracy, user experience, and reduce bounce rates. Delivered white papers, email campaigns, and knowledge assets for tech clients, boosting digital visibility and credibility.
SEO Intern at Satva Design Studio
October 1, 2021 - August 20, 2025
Analyzed campaign performance using Google Analytics and Search Console to improve conversion rates and refine content delivery. Conducted keyword research with Ahrefs and SEMrush to define KPIs, enabling actionable insights and optimization for digital campaigns.
Data Analyst at Datamatrix Technologies Pvt. Ltd.
July 1, 2021 - August 20, 2025
Mapped and integrated complex datasets using FactSet’s proprietary concordance tool, achieving 98% alignment accuracy for financial research workflows. Developed and optimized data mapping protocols to streamline data ingestion and reporting pipelines, improving analytics efficiency. Enhanced data quality by analyzing high-volume datasets to identify gaps and resolve inconsistencies using Excel and SQL.

Education

Bachelor of Science at University of Mumbai
June 19, 2018 - June 29, 2021
B.S. at University of Mumbai
June 1, 2018 - June 1, 2021

Qualifications

Deloitte Data Analytics Simulation
January 1, 2025 - December 31, 2025
McKinsey Forward Program
January 1, 2025 - December 31, 2025
Trainity Data Analytics Internship
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Education