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I'm a diligent marketing professional with 5+ years of experience, known for fostering team collaboration, campaign optimization and delivering targeted results. I'm versatile and adaptable to dynamic marketing needs, detail-oriented with strong analytical skills, and I've completed the Google Digital Marketing and E-Commerce Professional Certificate, among other certifications.…

Divya Arora Bhardwaj

Digital Marketer, Marketing Strategist, Marketing Consultant, +2

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I'm a diligent marketing professional with 5+ years of experience, known for fostering team collaboration, campaign optimization and delivering targeted results. I'm versatile and adaptable to dynamic marketing needs, detail-oriented with strong analytical skills, and I've completed the Google Digital Marketing and E-Commerce Professional Certificate, among other certifications.…

Available to hire

I’m a diligent marketing professional with 5+ years of experience, known for fostering team collaboration, campaign optimization and delivering targeted results.

I’m versatile and adaptable to dynamic marketing needs, detail-oriented with strong analytical skills, and I’ve completed the Google Digital Marketing and E-Commerce Professional Certificate, among other certifications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Career Break

September 1, 2024 - Present

Maternity and family growth responsibilities; during this time I upgraded my skills with Digital Marketing certifications and courses.

Assistant Manager at LIC Housing Finance Ltd

January 1, 2020 - September 1, 2024

Collaborated with cross-functional teams to create cohesive marketing materials aligned with brand messaging and awareness. Created promotional materials using Canva; supported campaign setup across multiple channels (email, social); facilitated A/B testing on email copy and CTAs; assisted in PPC campaigns; managed email workflow and CRM via the company's internal platform; basic knowledge of HubSpot email workflow automation; coordinated with sales to optimize campaigns and understand customer pain points; assisted in monitoring campaign performance with analytics; conducted keyword research and SEO using Google Search Console; explored AI-driven scheduling strategies to improve email open rates and CTR.

Management Trainee at LIC Housing Finance Ltd

December 1, 2018 - December 1, 2019

Attended marketing trainings and workshops to stay informed about industry trends; learned company policies, protocols and processes; analyzed customer feedback and handled questions via email or in-person; participated in brainstorming sessions to generate innovative campaign ideas.