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I'm a diligent marketing professional with 5+ years of experience, known for fostering team collaboration, campaign optimization and delivering targeted results. I'm versatile and adaptable to dynamic marketing needs, detail-oriented with strong analytical skills, and I've completed the Google Digital Marketing and E-Commerce Professional Certificate, among other certifications.…

Divya Arora Bhardwaj

Digital Marketer, Marketing Strategist, Marketing Consultant, +2

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I'm a diligent marketing professional with 5+ years of experience, known for fostering team collaboration, campaign optimization and delivering targeted results. I'm versatile and adaptable to dynamic marketing needs, detail-oriented with strong analytical skills, and I've completed the Google Digital Marketing and E-Commerce Professional Certificate, among other certifications.…

Available to hire

I’m a diligent marketing professional with 5+ years of experience, known for fostering team collaboration, campaign optimization and delivering targeted results.

I’m versatile and adaptable to dynamic marketing needs, detail-oriented with strong analytical skills, and I’ve completed the Google Digital Marketing and E-Commerce Professional Certificate, among other certifications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager at LIC Housing Finance Ltd

January 1, 2020 - September 1, 2024

Collaborated with cross-functional teams to create cohesive marketing materials aligned with brand messaging and awareness. Created promotional materials using Canva; supported campaign setup across multiple channels (email, social); facilitated A/B testing on email copy and CTAs; assisted in PPC campaigns; managed email workflow and CRM via the company's internal platform; basic knowledge of HubSpot email workflow automation; coordinated with sales to optimize campaigns and understand customer pain points; assisted in monitoring campaign performance with analytics; conducted keyword research and SEO using Google Search Console; explored AI-driven scheduling strategies to improve email open rates and CTR.

Management Trainee at LIC Housing Finance Ltd

December 1, 2018 - December 1, 2019

Attended marketing trainings and workshops to stay informed about industry trends; learned company policies, protocols and processes; analyzed customer feedback and handled questions via email or in-person; participated in brainstorming sessions to generate innovative campaign ideas.

Career Break

September 1, 2024 - Present

Maternity and family growth responsibilities; during this time I upgraded my skills with Digital Marketing certifications and courses.