Divya K

Created and managed content aligned to mFine’s B2B audience needs, covering key health observations, corporate milestones, award ceremonies, internal celebrations, and business achievements for LinkedIn. Developed customized health tip emailers for corporate clients with doctor input for content validation, coordinating with design teams and ensuring timely circulation to HR partners. Supported end-to-end client servicing for 200+ brands and produced brand-aligned content for top-tier clients including Uber, Amazon, BNY Mellon, Unicharm, UiPath, Ivy, Nike, and S&P Global. Produced trackable marketing assets using Bitly links and QR codes to enable seamless user journeys across digital and print.

Handled social-first writing and content execution for campaigns and corporate initiatives. Produced corporate collateral copy (standees, banners, emailers, posters, icons, and internal communications), and edited/proofread corporate decks to maintain consistency in tone and messaging. Collaborated with design teams to create creative assets for offline health camps across multiple corporate clients.

Progressed from junior copywriting to copywriting while building performance-driven messaging. Crafted in-app messages, push notifications, SMS/WhatsApp copies, and email content designed to boost conversions and app engagement. Collaborated with marketing strategists and category managers on campaign ideation and execution across customer segments and seasonal offers. Used MoEngage for segmentation, personalization, A/B testing, and performance tracking to improve relevance and the user journey. Built knowledge libraries of best-performing notification copy and maintained project trackers for transparent delivery and performance review.