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Fashion founder, content strategist, and India market insider with 3+ years of hands-on experience building a sustainable apparel brand from zero. As founder of Spellstruck — a D2C label specialising in hemp and bamboo clothing — I have developed deep, first-hand knowledge of India's emerging sustainable fashion consumer: their values, price sensitivity, and purchasing behaviour. I combine that market insight with strong content and storytelling skills to produce work that is both analytically grounded and creatively compelling. Available for remote roles in fashion content, market research, or sustainable apparel consulting.…Fashion founder, content strategist, and India market insider with 3+ years of hands-on experience building a sustainable apparel brand from zero. As founder of Spellstruck — a D2C label specialising in hemp and bamboo clothing — I have developed deep, first-hand knowledge of India's emerging sustainable fashion consumer: their values, price sensitivity, and purchasing behaviour. I combine that market insight with strong content and storytelling skills to produce work that is both analytically grounded and creatively compelling. Available for remote roles in fashion content, market research, or sustainable apparel consulting.

Divyam Jangid

Content Strategist, Copywriter, Brand Designer, +2

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Fashion founder, content strategist, and India market insider with 3+ years of hands-on experience building a sustainable apparel brand from zero. As founder of Spellstruck — a D2C label specialising in hemp and bamboo clothing — I have developed deep, first-hand knowledge of India's emerging sustainable fashion consumer: their values, price sensitivity, and purchasing behaviour. I combine that market insight with strong content and storytelling skills to produce work that is both analytically grounded and creatively compelling. Available for remote roles in fashion content, market research, or sustainable apparel consulting.…Fashion founder, content strategist, and India market insider with 3+ years of hands-on experience building a sustainable apparel brand from zero. As founder of Spellstruck — a D2C label specialising in hemp and bamboo clothing — I have developed deep, first-hand knowledge of India's emerging sustainable fashion consumer: their values, price sensitivity, and purchasing behaviour. I combine that market insight with strong content and storytelling skills to produce work that is both analytically grounded and creatively compelling. Available for remote roles in fashion content, market research, or sustainable apparel consulting.

Available to hire

Fashion founder, content strategist, and India market insider with 3+ years of hands-on experience building a sustainable apparel brand from zero. As founder of Spellstruck — a D2C label specialising in hemp and bamboo clothing — I have developed deep, first-hand knowledge of India’s emerging sustainable fashion consumer: their values, price sensitivity, and purchasing behaviour.

I combine that market insight with strong content and storytelling skills to produce work that is both analytically grounded and creatively compelling. Available for remote roles in fashion content, market research, or sustainable apparel consulting.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Founder at Spellstruck

January 1, 2022 - Present

Founded and operates an Indian sustainable fashion label specialising in hemp and bamboo textiles — managing product, brand, content, and sales as a solo operator. Built a comprehensive content ecosystem (YouTube strategy, Instagram Reels, Reddit, SEO blog, WhatsApp broadcast) with zero paid media budget. Conducted ongoing primary research into India's sustainable fashion consumer — tracking buying behaviour, trend adoption, and market sentiment. Repositioned brand from generic eco-label to premium sustainable lifestyle house; developed all brand voice, copy, and visual identity frameworks. Managed micro-influencer partnerships in the yoga and wellness niche; grew organic community and repeat buyer base from scratch. Produced and scripted all video content including founder storytelling formats, product features, and educational sustainability content.

Sales & Marketing at Family Manufacturing Business

January 1, 2020 - December 31, 2022

Led digital brand presence and marketing materials for an offline-first stainless steel pipes manufacturer; built B2B sales materials and executed structured outreach across North India industrial clusters. Gained direct exposure to manufacturing operations, supply chain management, and large-scale B2B sales cycles.