Dixon Bordiano
I’m a design leader with 12+ years of experience building AI-powered enterprise SaaS products end to end—scaling teams, improving delivery practices, and driving measurable growth.
About
I’m a design leader with 12+ years of experience building AI-powered enterprise SaaS products end to end—scaling teams, improving delivery practices, and driving measurable growth. I’ve led Cognir a’s first in-house Product Design team across three continents, launched a design system and Storybook integration, and improved engineering outcomes by reducing regression bugs and accelerating sprint velocity.
I’m especially passionate about blending continuous discovery, responsible AI, and human-centered design into agile product lifecycles. In my roles, I’ve guided product-led SaaS migrations, built frameworks and metrics for release readiness, and embedded trust-focused principles for AI forecasting features—while mentoring teams and aligning stakeholders around outcome-driven roadmaps.
- 12 years' experience
- Joined October 2026
Languages
- EnglishFluent
- PortugueseIntermediate
- Romanian, Moldavian, MoldovanIntermediate
Industry experience
- Software & Internet
- Computers & Electronics
- Professional Services
Work experience· 4 roles
Founded and scaled Cognir a’s Product Design & UX practice, growing the team from 0 to 8 product managers, designers, and researchers across three continents within 18 months. Led a product-led SaaS migration that expanded the client base by 400% and generated $6M+ in new ARR within 12 months. Designed and launched a design system with Storybook integration, cutting regression bugs by 44% and improving sprint velocity by 2.5 story points. Reduced training time and navigation-related support tickets by 60% via onboarding redesign and measured results in the quarter after launch. Directed UX strategy for AI forecasting features, establishing responsible AI principles and user trust metrics integrated into release readiness; coached product managers and interns on design thinking, discovery, and data-driven roadmapping.
Led multi-team UX initiatives across planning, supply chain, store operations, and analytics products. Embedded user research and usability testing into agile workflows, improving cross-solution consistency and reducing UI development time. Standardized design patterns to speed iteration cycles and improve output quality. Recognized as Employee of the Year in 2017 for leading cross-product UX unification.
Education
Certifications and awards
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