I'm a digital executive with over eighteen years of experience effectively managing Digital Marketing and e-Commerce projects with some of New Zealand's biggest brands. With strong leadership skills and passion for training and staff growth, I have successfully led the development of both staff and clients into digitally native professionals.…

David Mckinnon

I'm a digital executive with over eighteen years of experience effectively managing Digital Marketing and e-Commerce projects with some of New Zealand's biggest brands. With strong leadership skills and passion for training and staff growth, I have successfully led the development of both staff and clients into digitally native professionals.…

Available to hire

I’m a digital executive with over eighteen years of experience effectively managing Digital Marketing and e-Commerce projects with some of New Zealand’s biggest brands. With strong leadership skills and passion for training and staff growth, I have successfully led the development of both staff and clients into digitally native professionals.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Strategist at Giesen Group ltd
August 1, 2018 - Present
I’m the digital go-to guy for the directors and executive team at Giesen Group, one of New Zealand's major exporters of wine. Key responsibilities include managing digital projects, formulating online sales plans, relaunching e-Commerce for the primary brand, developing e-Commerce sales channels, and executing online sales strategies.
Digital Marketing Manager at Swiftpoint
August 1, 2018 - October 19, 2025
Migrated the old e-Commerce website to WooCommerce, redesigned value propositions, built Amazon listings, and worked with influencers to promote the Swiftpoint Z gaming mouse, significantly increasing revenue and sales.
Search & Social Media Specialist at Tait Communications
June 1, 2015 - October 19, 2025
Designed, developed, and executed digital marketing campaigns through SEO, SEM, and social media. Collaborated with teams to develop digital marketing strategies and optimize landing pages.
Director at Rock Star Recipes
January 1, 2024 - October 19, 2025
Started in 2003 selling online music tuition courses, managing a team, and establishing an e-Business with comprehensive marketing capabilities.

Education

Undergraduate Degree at University of Canterbury
January 1, 2001 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment

Skills

Experience Level