I cut stories that move fast, emotional, and built to land. With 20+ years shaping content for brands like Budweiser, Walmart, Tim Hortons, RBC, YUM! Brands, and Honda, I’ve delivered broadcast spots and digital campaigns that land with impact. I collaborate across the full post pipeline and am fluent with Adobe After Effects, DaVinci Resolve, and Adobe Premiere, helping ideas shine from concept to finish. I’m at my best when the timeline is tight, the idea is big, and the work needs to feel right. Based in Hamilton, Ontario, I bring a calm, collaborative approach to fast-paced projects and love shaping content that resonates with audiences and drives results.…

Ralph Floro

I cut stories that move fast, emotional, and built to land. With 20+ years shaping content for brands like Budweiser, Walmart, Tim Hortons, RBC, YUM! Brands, and Honda, I’ve delivered broadcast spots and digital campaigns that land with impact. I collaborate across the full post pipeline and am fluent with Adobe After Effects, DaVinci Resolve, and Adobe Premiere, helping ideas shine from concept to finish. I’m at my best when the timeline is tight, the idea is big, and the work needs to feel right. Based in Hamilton, Ontario, I bring a calm, collaborative approach to fast-paced projects and love shaping content that resonates with audiences and drives results.…

Available to hire

I cut stories that move fast, emotional, and built to land. With 20+ years shaping content for brands like Budweiser, Walmart, Tim Hortons, RBC, YUM! Brands, and Honda, I’ve delivered broadcast spots and digital campaigns that land with impact. I collaborate across the full post pipeline and am fluent with Adobe After Effects, DaVinci Resolve, and Adobe Premiere, helping ideas shine from concept to finish.

I’m at my best when the timeline is tight, the idea is big, and the work needs to feel right. Based in Hamilton, Ontario, I bring a calm, collaborative approach to fast-paced projects and love shaping content that resonates with audiences and drives results.

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Work Experience

Freelance nSenior Video Editor at Ralph Floro Editorial
March 1, 2019 - Present
Partner with agencies, brands, and creatives to bring campaigns to life from rough cut to final delivery Cut commercial, branded, and digital content with a strong focus on pacing, tone, and story Add motion design and finishing touches that elevate the final piece
Senior Editor at Grip Limited
May 6, 2014 - February 21, 2019
Edited national campaigns for TV and digital Worked closely with creative directors to shape narrative e. and tone Helped define the rhythm and storytelling style across multiple campaigns
Freelance Editor at MDF Productions
October 1, 2012 - April 1, 2026
Cut reality TV and documentary content Managed online edits and final packaging for broadcast Balanced long-form storytelling with tight production timelines
Editor at JWT
June 1, 2011 - May 8, 2012
Collaborated with senior creatives on story-driven commercial Worked directly with clients to refine edits and hit brand expectations Labatt • Walmart • Tim Hortons • Diageo • Johnson

Education

Bachelor Degree in Multimedia and Film at McMaster University
September 1, 2000 - May 1, 2003
-Strong skills in a variety of different multimedia aspects including music, graphics, and film -Strong understanding of film thematic and history -Strong public speaking and performance skills
Diploma at Toronto Film School
October 1, 2003 - November 27, 2024
-Studied professional editing techniques -Used industry standard non linear editing suites (Avid Xpress, Final Cut,Adobe Premiere) -Worked with various film and audio techniques and approaches -Studied technical aspects of editing in a hands on environment ß >1000 hours of instruction and practice
Diplmoa at Seneca Polytechnic
October 1, 1998 - September 27, 1999
Computer Animation Worked with Softimage and Adobe Premiere Extensive work on animation and 3D modeling techniques Knowledge of the film industry standard of animation

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Other, Consumer Goods, Retail