Ralph Floro

Available to hire

I cut stories that move fast, emotional, and built to land. With 20+ years shaping content for brands like Budweiser, Walmart, Tim Hortons, RBC, YUM!

About

I cut stories that move fast, emotional, and built to land. With 20+ years shaping content for brands like Budweiser, Walmart, Tim Hortons, RBC, YUM! Brands, and Honda, I’ve delivered broadcast spots and digital campaigns that land with impact. I collaborate across the full post pipeline and am fluent with Adobe After Effects, DaVinci Resolve, and Adobe Premiere, helping ideas shine from concept to finish.

I’m at my best when the timeline is tight, the idea is big, and the work needs to feel right. Based in Hamilton, Ontario, I bring a calm, collaborative approach to fast-paced projects and love shaping content that resonates with audiences and drives results.

  • Joined November 2024

Industry experience

  • Media & Entertainment
  • Other
  • Consumer Goods
  • Retail

More experts in Hamilton, Canada

Projects · 6

Work experience· 4 roles

Freelance nSenior Video Editor · Ralph Floro EditorialMar 2019 – Present · 7 yrs 9 mos

Partner with agencies, brands, and creatives to bring campaigns to life from rough cut to final delivery Cut commercial, branded, and digital content with a strong focus on pacing, tone, and story Add motion design and finishing touches that elevate the final piece

Senior Editor · Grip LimitedMay 2014 – Feb 2019 · 4 yrs 10 mos

Edited national campaigns for TV and digital Worked closely with creative directors to shape narrative e. and tone Helped define the rhythm and storytelling style across multiple campaigns

Freelance Editor · MDF ProductionsOct 2012 – Apr 2026 · 13 yrs 7 mos

Cut reality TV and documentary content Managed online edits and final packaging for broadcast Balanced long-form storytelling with tight production timelines

Editor · JWTJun 2011 – May 2012 · 1 yr

Education

Bachelor Degree in Multimedia and Film · McMaster University2000 – 2003

-Strong skills in a variety of different multimedia aspects including music, graphics, and film -Strong understanding of film thematic and history -Strong public speaking and performance skills

Diploma · Toronto Film School2003 – 2024

-Studied professional editing techniques -Used industry standard non linear editing suites (Avid Xpress, Final Cut,Adobe Premiere) -Worked with various film and audio techniques and approaches -Studied technical aspects of editing in a hands on environment ß >1000 hours of instruction and practice

Diplmoa · Seneca Polytechnic1998 – 1999

Computer Animation Worked with Softimage and Adobe Premiere Extensive work on animation and 3D modeling techniques Knowledge of the film industry standard of animation

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