I help F&B and lifestyle brands turn a simple idea into a memorable identity — from logo and packaging to the product photography and social content that sell it. As the founder of Lynk Studio, LynkBabyStudio, and Lintea, I've built brands from zero: full visual identities, product photography shot in my own private studio, and the social media / Facebook Ads campaigns that bring them to life. My work spans coffee & tea brands (Lintea, This&That), F&B concepts (Lộp Bộp), and tourism & event campaigns (1001 Đêm, Avatar Karaoke). Because I've run my own businesses, I design with cost-efficiency in mind — practical, budget-conscious solutions without cutting corners on quality. With two fully equipped studios, I can take a project from concept to final design in-house: branding, packaging, photography, and marketing, all under one roof. Tools: Illustrator, Photoshop, Premiere Pro, InDesign, After Effects. Currently available for part-time and project-based work. "Never forget who you are."…I help F&B and lifestyle brands turn a simple idea into a memorable identity — from logo and packaging to the product photography and social content that sell it. As the founder of Lynk Studio, LynkBabyStudio, and Lintea, I've built brands from zero: full visual identities, product photography shot in my own private studio, and the social media / Facebook Ads campaigns that bring them to life. My work spans coffee & tea brands (Lintea, This&That), F&B concepts (Lộp Bộp), and tourism & event campaigns (1001 Đêm, Avatar Karaoke). Because I've run my own businesses, I design with cost-efficiency in mind — practical, budget-conscious solutions without cutting corners on quality. With two fully equipped studios, I can take a project from concept to final design in-house: branding, packaging, photography, and marketing, all under one roof. Tools: Illustrator, Photoshop, Premiere Pro, InDesign, After Effects. Currently available for part-time and project-based work. "Never forget who you are."WWW…
I help F&B and lifestyle brands turn a simple idea into a memorable identity — from logo and packaging to the product photography and social content that sell it. As the founder of Lynk Studio, LynkBabyStudio, and Lintea, I've built brands from zero: full visual identities, product photography shot in my own private studio, and the social media / Facebook Ads campaigns that bring them to life. My work spans coffee & tea brands (Lintea, This&That), F&B concepts (Lộp Bộp), and tourism & event campaigns (1001 Đêm, Avatar Karaoke). Because I've run my own businesses, I design with cost-efficiency in mind — practical, budget-conscious solutions without cutting corners on quality. With two fully equipped studios, I can take a project from concept to final design in-house: branding, packaging, photography, and marketing, all under one roof. Tools: Illustrator, Photoshop, Premiere Pro, InDesign, After Effects. Currently available for part-time and project-based work. "Never forget who you are."…I help F&B and lifestyle brands turn a simple idea into a memorable identity — from logo and packaging to the product photography and social content that sell it. As the founder of Lynk Studio, LynkBabyStudio, and Lintea, I've built brands from zero: full visual identities, product photography shot in my own private studio, and the social media / Facebook Ads campaigns that bring them to life. My work spans coffee & tea brands (Lintea, This&That), F&B concepts (Lộp Bộp), and tourism & event campaigns (1001 Đêm, Avatar Karaoke). Because I've run my own businesses, I design with cost-efficiency in mind — practical, budget-conscious solutions without cutting corners on quality. With two fully equipped studios, I can take a project from concept to final design in-house: branding, packaging, photography, and marketing, all under one roof. Tools: Illustrator, Photoshop, Premiere Pro, InDesign, After Effects. Currently available for part-time and project-based work. "Never forget who you are."WWWW…
Available to hire
I help F&B and lifestyle brands turn a simple idea into a memorable identity — from logo and packaging to the product photography and social content that sell it.
As the founder of Lynk Studio, LynkBabyStudio, and Lintea, I’ve built brands from zero: full visual identities, product photography shot in my own private studio, and the social media / Facebook Ads campaigns that bring them to life. My work spans coffee & tea brands (Lintea, This&That), F&B concepts (Lộp Bộp), and tourism & event campaigns (1001 Đêm, Avatar Karaoke).
Because I’ve run my own businesses, I design with cost-efficiency in mind — practical, budget-conscious solutions without cutting corners on quality. With two fully equipped studios, I can take a project from concept to final design in-house: branding, packaging, photography, and marketing, all under one roof.
Tools: Illustrator, Photoshop, Premiere Pro, InDesign, After Effects.
Currently available for part-time and project-based work.
“Never forget who you are.”
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Vietnamese
Fluent
English
Advanced
Work Experience
Owner at Lintea
September 1, 2024 - PresentOwner of a tea and beverage brand, overseeing branding, packaging, menu design, and product photography.
Owner at LynkBabyStudio
September 1, 2022 - PresentOwner of a studio specializing in branding, packaging, and product photography for baby and lifestyle product brands.
Owner at Lynk Studio
September 1, 2017 - PresentLeading branding, graphic design, photography and creative production projects from initial concept through final delivery. Responsible for client communication, creative direction, design execution, production planning and quality control.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail
OBAI Coffee — Vietnamese Tết 2025 Product Photography
This product photography campaign was created for OBAI Coffee to welcome Tết 2025—the Vietnamese Lunar New Year and the country’s most meaningful traditional celebration.
The creative direction combines familiar symbols of Vietnamese Tết with a fresh and colorful presentation. Spring blossom branches, banana-leaf-wrapped festive cakes, red calligraphy cards and natural wooden materials create a warm seasonal setting for OBAI Coffee’s drink collection.
The campaign features fruit teas, milk tea and yogurt-based drinks in vibrant red, green, yellow and orange tones. Each product was styled and photographed to highlight its color, texture, ingredients and presentation while remaining part of one consistent visual collection.
I developed the visual concept, arranged the festive set, styled the drinks and photographed both the full collection and individual products. Warm lighting and rich complementary colors were used to communicate the freshness, optimism and celebratory energy associated with spring in Vietnam.
The completed photographs were developed for printed materials, social media content and advertising. This project connects contemporary café products with traditional Vietnamese culture, creating a campaign that feels festive, recognizable and relevant to OBAI Coffee’s audience.…This product photography campaign was created for OBAI Coffee to welcome Tết 2025—the Vietnamese Lunar New Year and the country’s most meaningful traditional celebration.
The creative direction combines familiar symbols of Vietnamese Tết with a fresh and colorful presentation. Spring blossom branches, banana-leaf-wrapped festive cakes, red calligraphy cards and natural wooden materials create a warm seasonal setting for OBAI Coffee’s drink collection.
The campaign features fruit teas, milk tea and yogurt-based drinks in vibrant red, green, yellow and orange tones. Each product was styled and photographed to highlight its color, texture, ingredients and presentation while remaining part of one consistent visual collection.
I developed the visual concept, arranged the festive set, styled the drinks and photographed both the full collection and individual products. Warm lighting and rich complementary colors were used to communicate the freshness, optimism and celebratory energy associated with spring in Vietnam.
The completed photographs were developed for printed materials, social media content and advertising. This project connects contemporary café products with traditional Vietnamese culture, creating a campaign that feels festive, recognizable and relevant to OBAI Coffee’s audience.WW…
LEZZY — Cocktail & Nightlife Photography Campaign
This cocktail and lifestyle photography series was created for LEZZY, a contemporary nightlife venue combining drinks, entertainment and social experiences.
The visual direction was built around the different moments customers can experience at the venue—from sharing a cocktail and enjoying a game of billiards to discovering premium whisky and signature drinks.
I used a low-key lighting style, deep shadows and selective highlights to create a cinematic atmosphere. Reflections, glass textures, warm amber tones and subtle background details reinforce the intimate and sophisticated character of the space.
The series combines product-focused compositions with human interaction and environmental storytelling. Close-up photographs highlight the colors, textures and presentation of each drink, while lifestyle images communicate the social energy surrounding the products.
I was responsible for the visual concept, art direction, set styling, beverage photography and image retouching. The finished images were adapted into promotional layouts for social media and digital advertising, creating a consistent visual campaign that connects LEZZY’s drinks with its nightlife experience. graphicdesigner photo branding logo webdesigner illustrator…This cocktail and lifestyle photography series was created for LEZZY, a contemporary nightlife venue combining drinks, entertainment and social experiences.
The visual direction was built around the different moments customers can experience at the venue—from sharing a cocktail and enjoying a game of billiards to discovering premium whisky and signature drinks.
I used a low-key lighting style, deep shadows and selective highlights to create a cinematic atmosphere. Reflections, glass textures, warm amber tones and subtle background details reinforce the intimate and sophisticated character of the space.
The series combines product-focused compositions with human interaction and environmental storytelling. Close-up photographs highlight the colors, textures and presentation of each drink, while lifestyle images communicate the social energy surrounding the products.
I was responsible for the visual concept, art direction, set styling, beverage photography and image retouching. The finished images were adapted into promotional layouts for social media and digital advertising, creating a consistent visual campaign that connects LEZZY’s drinks with its nightlife experience. graphicdesigner photo branding logo webdesigner illustratorWW…
Hoshi Coffee — Packaging Design & Product Photography
Hoshi Coffee wanted to create a distinctive packaging collection inspired by Quảng Ngãi, a culturally rich coastal province in Central Vietnam.
The design celebrates three recognizable elements of the region: the sea, the terraced rice fields and the pagoda tower. Flowing blue waves represent Quảng Ngãi’s coastline, while layers of green fields reflect the province’s agricultural landscape. The pagoda tower acts as the cultural centerpiece, connecting the artwork to the history, architecture and spiritual character of the region.
I began the project with hand-drawn sketches, exploring how these different landscapes could flow naturally around the takeaway cup. The final illustration combines soft blue, green and orange tones with custom “Quảng Ngãi” lettering, creating packaging that feels youthful, colorful and strongly connected to its place of origin.
More than a commercial package, the cup was designed as a small traveling canvas—a visual tribute to Quảng Ngãi and the beauty of Vietnam. Each drink allows customers to experience a piece of the region through its landscape, culture and local identity.
After completing the packaging artwork, I art-directed and photographed the finished products for Hoshi Coffee’s promotional campaign. The photography highlights the cup design, drink textures and ingredients while maintaining a polished and consistent commercial presentation.
This project brings together packaging design, cultural storytelling and product photography to transform an everyday object into a celebration of Vietnamese identity.…Hoshi Coffee wanted to create a distinctive packaging collection inspired by Quảng Ngãi, a culturally rich coastal province in Central Vietnam.
The design celebrates three recognizable elements of the region: the sea, the terraced rice fields and the pagoda tower. Flowing blue waves represent Quảng Ngãi’s coastline, while layers of green fields reflect the province’s agricultural landscape. The pagoda tower acts as the cultural centerpiece, connecting the artwork to the history, architecture and spiritual character of the region.
I began the project with hand-drawn sketches, exploring how these different landscapes could flow naturally around the takeaway cup. The final illustration combines soft blue, green and orange tones with custom “Quảng Ngãi” lettering, creating packaging that feels youthful, colorful and strongly connected to its place of origin.
More than a commercial package, the cup was designed as a small traveling canvas—a visual tribute to Quảng Ngãi and the beauty of Vietnam. Each drink allows customers to experience a piece of the region through its landscape, culture and local identity.
After completing the packaging artwork, I art-directed and photographed the finished products for Hoshi Coffee’s promotional campaign. The photography highlights the cup design, drink textures and ingredients while maintaining a polished and consistent commercial presentation.
This project brings together packaging design, cultural storytelling and product photography to transform an everyday object into a celebration of Vietnamese identity.WW…
Hoshi Coffee — Vietnamese Tết Product Photography Campaign
This product photography series was created for Hoshi Coffee to celebrate Tết—the traditional Vietnamese Lunar New Year and the country’s most important cultural holiday.
The creative direction draws inspiration from familiar Vietnamese New Year traditions. Banana-leaf-wrapped festive cakes, red calligraphy cards, natural rope, warm wooden surfaces and deep red fabric create a nostalgic atmosphere associated with family gatherings, celebration and togetherness.
The campaign introduces Hoshi Coffee’s seasonal drink collection within this traditional setting. Each product was carefully styled and photographed to highlight its color, texture and ingredients while maintaining a consistent festive visual identity. Warm lighting and a rich red, green and gold palette connect the modern café products with the emotional character of Vietnamese Tết.
I was responsible for the visual concept, set styling, art direction, product photography and image retouching. The final photographs were adapted for printed materials, social media content and advertising campaigns across the café’s customer touchpoints.
The project brings traditional Vietnamese culture into a contemporary commercial photography campaign, creating seasonal visuals that feel recognizable, warm and relevant to Hoshi Coffee’s audience.…This product photography series was created for Hoshi Coffee to celebrate Tết—the traditional Vietnamese Lunar New Year and the country’s most important cultural holiday.
The creative direction draws inspiration from familiar Vietnamese New Year traditions. Banana-leaf-wrapped festive cakes, red calligraphy cards, natural rope, warm wooden surfaces and deep red fabric create a nostalgic atmosphere associated with family gatherings, celebration and togetherness.
The campaign introduces Hoshi Coffee’s seasonal drink collection within this traditional setting. Each product was carefully styled and photographed to highlight its color, texture and ingredients while maintaining a consistent festive visual identity. Warm lighting and a rich red, green and gold palette connect the modern café products with the emotional character of Vietnamese Tết.
I was responsible for the visual concept, set styling, art direction, product photography and image retouching. The final photographs were adapted for printed materials, social media content and advertising campaigns across the café’s customer touchpoints.
The project brings traditional Vietnamese culture into a contemporary commercial photography campaign, creating seasonal visuals that feel recognizable, warm and relevant to Hoshi Coffee’s audience.WW…
1001 Đêm Hotel — Brand Identity & Visual Communication
1001 Đêm is a themed hospitality brand inspired by the mystery, romance and visual richness of One Thousand and One Nights.
I developed an elegant identity system built around a distinctive “1001” logotype, architectural motifs, hanging lanterns and a refined rose-gold color palette. These elements create a luxurious and romantic personality while keeping the brand recognizable across different applications.
The identity was extended into business cards, brochures, room information materials, promotional posters and social media content. I also developed campaign visuals for room promotions, tourism-focused content and seasonal occasions, adapting the brand system to both dark, premium layouts and softer editorial compositions.
The result is a flexible visual language that connects the hotel’s themed interiors with its customer-facing communication across print and digital channels.…1001 Đêm is a themed hospitality brand inspired by the mystery, romance and visual richness of One Thousand and One Nights.
I developed an elegant identity system built around a distinctive “1001” logotype, architectural motifs, hanging lanterns and a refined rose-gold color palette. These elements create a luxurious and romantic personality while keeping the brand recognizable across different applications.
The identity was extended into business cards, brochures, room information materials, promotional posters and social media content. I also developed campaign visuals for room promotions, tourism-focused content and seasonal occasions, adapting the brand system to both dark, premium layouts and softer editorial compositions.
The result is a flexible visual language that connects the hotel’s themed interiors with its customer-facing communication across print and digital channels.WW…
LinTea — Brand Owner & Creative Director
LinTea is my own coffee and tea brand, established in 2024.
As the brand owner and creative director, I developed its visual identity and oversaw how the brand was presented across every customer touchpoint. The identity combines a distinctive monogram, a bold orange-and-black color palette and a consistent visual style designed to feel modern, recognizable and commercially effective.
My work included brand direction, logo and identity development, storefront applications, menu design, product photography, promotional graphics, seasonal campaigns and social media content.
Because I manage LinTea from both a business and creative perspective, every design decision was developed with real operational needs, customer experience and marketing performance in mind. The result is a flexible brand system that works consistently across the physical store, takeaway products and digital communication.…LinTea is my own coffee and tea brand, established in 2024.
As the brand owner and creative director, I developed its visual identity and oversaw how the brand was presented across every customer touchpoint. The identity combines a distinctive monogram, a bold orange-and-black color palette and a consistent visual style designed to feel modern, recognizable and commercially effective.
My work included brand direction, logo and identity development, storefront applications, menu design, product photography, promotional graphics, seasonal campaigns and social media content.
Because I manage LinTea from both a business and creative perspective, every design decision was developed with real operational needs, customer experience and marketing performance in mind. The result is a flexible brand system that works consistently across the physical store, takeaway products and digital communication.WW…
Avatar Karaoke — Menu Design & Food Photography
Avatar Karaoke needed a cohesive menu system that would present its food and beverage selection in a stylish, premium and easy-to-navigate format.
I developed the visual direction and designed a complete collection of menus covering main dishes, snacks, coffee, tea, cocktails, fruit juices and other beverages. The dark color palette, elegant typography and gold decorative details were selected to complement the sophisticated atmosphere of the venue.
I also produced and edited the food and drink photography used throughout the menus. Combining photography and graphic design allowed me to maintain a consistent visual style across every category—from image composition and lighting to page layout and final artwork.
The completed system extended the Avatar Karaoke identity across printed menus, promotional materials and table applications, creating a polished and consistent customer experience.…Avatar Karaoke needed a cohesive menu system that would present its food and beverage selection in a stylish, premium and easy-to-navigate format.
I developed the visual direction and designed a complete collection of menus covering main dishes, snacks, coffee, tea, cocktails, fruit juices and other beverages. The dark color palette, elegant typography and gold decorative details were selected to complement the sophisticated atmosphere of the venue.
I also produced and edited the food and drink photography used throughout the menus. Combining photography and graphic design allowed me to maintain a consistent visual style across every category—from image composition and lighting to page layout and final artwork.
The completed system extended the Avatar Karaoke identity across printed menus, promotional materials and table applications, creating a polished and consistent customer experience.WW…
THIS & THAT Coffee & Tea — Brand Identity Design
THIS & THAT is a contemporary coffee and tea brand that combines modern café culture with the character of Vietnamese beverages.
I developed a cohesive visual identity designed to work across both the physical space and customer-facing brand materials. The system uses a deep navy foundation, warm orange accents, clean typography and subtle graphic elements to create a modern yet approachable personality.
The project included logo development, brand colors, packaging, product labels, menu design, storefront graphics and promotional visuals. Each application was designed as part of one consistent system while allowing individual drink collections to express their own character.
My goal was to build a flexible and recognizable identity that could support the brand across its café environment, takeaway products and marketing channels.…THIS & THAT is a contemporary coffee and tea brand that combines modern café culture with the character of Vietnamese beverages.
I developed a cohesive visual identity designed to work across both the physical space and customer-facing brand materials. The system uses a deep navy foundation, warm orange accents, clean typography and subtle graphic elements to create a modern yet approachable personality.
The project included logo development, brand colors, packaging, product labels, menu design, storefront graphics and promotional visuals. Each application was designed as part of one consistent system while allowing individual drink collections to express their own character.
My goal was to build a flexible and recognizable identity that could support the brand across its café environment, takeaway products and marketing channels.WW…
Lop Bop Popcorn — Brand Identity & Retail Design
Lop Bop is a vibrant popcorn brand developed around a playful, energetic and instantly recognizable visual identity.
For this project, I created a cohesive brand experience across the logo, color palette, packaging, printed materials, social media visuals and physical retail space. The bold red-and-yellow palette draws inspiration from classic cinema and popcorn culture, while the playful typography and popcorn illustrations give the brand a friendly and memorable personality.
The identity was designed to work consistently across every customer touchpoint—from storefront signage and interior graphics to menus, vouchers, shopping bags and product packaging.
My role included brand identity design, logo development, packaging design, environmental graphics, marketing collateral and creative direction.…Lop Bop is a vibrant popcorn brand developed around a playful, energetic and instantly recognizable visual identity.
For this project, I created a cohesive brand experience across the logo, color palette, packaging, printed materials, social media visuals and physical retail space. The bold red-and-yellow palette draws inspiration from classic cinema and popcorn culture, while the playful typography and popcorn illustrations give the brand a friendly and memorable personality.
The identity was designed to work consistently across every customer touchpoint—from storefront signage and interior graphics to menus, vouchers, shopping bags and product packaging.
My role included brand identity design, logo development, packaging design, environmental graphics, marketing collateral and creative direction.WW…
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