I am a passionate marketing and content specialist with experience developing and executing content marketing strategies to increase brand recognition, engagement, and lead generation. I have managed and optimized digital marketing campaigns across email, social media, and SEO channels, established partnerships with institutions to support demand generation, and effectively utilized marketing automation tools to nurture leads through the sales funnel. I bring expertise in SEO-driven content strategies, email marketing campaigns, and social media initiatives that improve brand visibility and engagement. I also have experience maintaining internal knowledge bases, supporting cross-divisional marketing efforts, and leveraging AI tools to accelerate content creation and research, reducing turnaround times by up to 30% while ensuring clarity, accuracy, and brand consistency.

I am a passionate marketing and content specialist with experience developing and executing content marketing strategies to increase brand recognition, engagement, and lead generation. I have managed and optimized digital marketing campaigns across email, social media, and SEO channels, established partnerships with institutions to support demand generation, and effectively utilized marketing automation tools to nurture leads through the sales funnel. I bring expertise in SEO-driven content strategies, email marketing campaigns, and social media initiatives that improve brand visibility and engagement. I also have experience maintaining internal knowledge bases, supporting cross-divisional marketing efforts, and leveraging AI tools to accelerate content creation and research, reducing turnaround times by up to 30% while ensuring clarity, accuracy, and brand consistency.

Available to hire

I am a passionate marketing and content specialist with experience developing and executing content marketing strategies to increase brand recognition, engagement, and lead generation. I have managed and optimized digital marketing campaigns across email, social media, and SEO channels, established partnerships with institutions to support demand generation, and effectively utilized marketing automation tools to nurture leads through the sales funnel.

I bring expertise in SEO-driven content strategies, email marketing campaigns, and social media initiatives that improve brand visibility and engagement. I also have experience maintaining internal knowledge bases, supporting cross-divisional marketing efforts, and leveraging AI tools to accelerate content creation and research, reducing turnaround times by up to 30% while ensuring clarity, accuracy, and brand consistency.

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Work Experience

Marketing Specialist at Genpact
December 31, 2024 - August 14, 2025
Developed and executed content marketing strategies that increased brand recognition, engagement, and lead generation. Managed and optimized digital marketing campaigns across multiple channels including email, social media, and SEO. Established partnerships with institutions, museums, and studios to connect artists with industry opportunities, supporting demand generation efforts. Led SEO-driven content strategies, email marketing campaigns, and social media initiatives to improve brand visibility and engagement. Managed marketing automation tools to nurture leads through the sales funnel, ensuring proper lead routing to sales teams.
Marketing Assistant at Gartner Caldwell Entertainment
December 31, 2021 - August 14, 2025
Created and managed a content calendar to ensure consistent engagement and alignment with marketing goals. Supported cross-divisional marketing campaigns aimed at increasing brand awareness and driving demand. Managed website content updates via WordPress, implementing SEO strategies and plugins to improve organic search rankings. Published marketing stories across platforms to showcase brand value propositions and increase audience engagement. Applied familiarity with ServiceNow to support knowledge base updates and basic platform tasks, contributing to smoother internal workflows. Developed and maintained internal knowledge bases, enhancing team efficiency and reducing repetitive support requests. Contributed to marketing campaigns by drafting compelling copy and collaborating across teams, driving measurable increases in user interaction. Leveraged AI tools to accelerate content creation and research, reducing turnaround time for deliverables by up to 30%. Produced and edited high-q
Marketing Specialist at Gartner Caldwell Entertainment
January 1, 2024 - Present
Continuing role as Marketing Specialist with responsibilities including campaign management, content creation, and digital marketing optimization.

Education

Bachelors Degree in Advertising at Texas Tech University
January 1, 2022 - December 31, 2024

Qualifications

Google Analytics Certification
January 1, 2022 - August 14, 2025
Google Eloqua Cloud Marketing
January 1, 2024 - August 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet