I’m a social media and brand marketing professional with 9+ years of experience in social media content. I am currently working at bol.com (the leading e-commerce platform in the Netherlands and Belgium, often referred to as the "Amazon of the Benelux") where I am working as social media manager responsible for all social-first campaigns, always-on content and community-driven brand communication across multiple platforms. I manage content planning and production from brief to execution, working closely with creative teams, agencies, influencers and creators to develop relevant and engaging social content. I enjoy translating brand objectives into campaigns and content formats that feel culturally relevant and resonate with online communities. In previous roles at a premium indoor cycling studio and a B2B fashion agency, I worked more hands-on on content creation, social media management and day-to-day campaign execution. This combination makes me both strategically strong and execution-driven — able to think about the bigger brand direction while also managing the details needed to bring campaigns to life. I’m proactive, organized and creative, with a strong understanding of social trends, storytelling and digital culture.

Dominique Baartmans

I’m a social media and brand marketing professional with 9+ years of experience in social media content. I am currently working at bol.com (the leading e-commerce platform in the Netherlands and Belgium, often referred to as the "Amazon of the Benelux") where I am working as social media manager responsible for all social-first campaigns, always-on content and community-driven brand communication across multiple platforms. I manage content planning and production from brief to execution, working closely with creative teams, agencies, influencers and creators to develop relevant and engaging social content. I enjoy translating brand objectives into campaigns and content formats that feel culturally relevant and resonate with online communities. In previous roles at a premium indoor cycling studio and a B2B fashion agency, I worked more hands-on on content creation, social media management and day-to-day campaign execution. This combination makes me both strategically strong and execution-driven — able to think about the bigger brand direction while also managing the details needed to bring campaigns to life. I’m proactive, organized and creative, with a strong understanding of social trends, storytelling and digital culture.

Available to hire

I’m a social media and brand marketing professional with 9+ years of experience in social media content. I am currently working at bol.com (the leading e-commerce platform in the Netherlands and Belgium, often referred to as the “Amazon of the Benelux”) where I am working as social media manager responsible for all social-first campaigns, always-on content and community-driven brand communication across multiple platforms.

I manage content planning and production from brief to execution, working closely with creative teams, agencies, influencers and creators to develop relevant and engaging social content. I enjoy translating brand objectives into campaigns and content formats that feel culturally relevant and resonate with online communities.

In previous roles at a premium indoor cycling studio and a B2B fashion agency, I worked more hands-on on content creation, social media management and day-to-day campaign execution. This combination makes me both strategically strong and execution-driven — able to think about the bigger brand direction while also managing the details needed to bring campaigns to life.

I’m proactive, organized and creative, with a strong understanding of social trends, storytelling and digital culture.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Head of Marketing at Velo Cycles Studios
January 1, 2021 - Present
Responsible for all marketing and communications strategies, branding and image. Guided day-to-day activities of the marketing team, prepared annual marketing plans, created a calendar of all marketing campaigns, set the marketing budget, and analyzed the market and competitors.
Marketing & Brand Manager at Solotwenty Five Agency
May 1, 2024 - Present
Lead B2B and B2C marketing campaigns for the EU market; manage social media, events, influencer marketing, and branding initiatives such as photo shoots; collaborate with creative teams and use data-driven insights to optimize performance.
E-commerce + Social Consultant at Store of Daydreams (SOD)
November 1, 2023 - January 31, 2024
Developed and implemented e-commerce strategies to enhance online sales and customer engagement. Created social media marketing plans tailored to the SOD brand and target audience. Designed and executed social media campaigns to increase brand visibility and drive traffic to the e-commerce platform.
E-commerce + Branding Strategist at Reinhard Franz
July 1, 2023 - October 31, 2023
Joined the Reinhard Franz team to lead their e-commerce strategy. Implemented content management strategies, including website optimization, social media marketing, and email campaigns.
PR & Marketing Manager at Goosecraft
January 1, 2018 - December 31, 2020
Spearheaded PR and marketing efforts, social media management, marketing content planning & creation, and organized influencer collaborations; maintained and expanded media relationships.
E-commerce + Content Manager at Colourful Rebel
January 1, 2014 - January 1, 2018
Oversaw e-commerce and content strategy, including newsletters and website content; planned marketing campaigns and coordinated across channels.
Marketing & Brand Manager at Solo Twenty Five Agency
May 1, 2024 - Present
Lead B2B & B2C marketing campaigns for EU markets, manage social media, events, influencer marketing, and branding initiatives. Work closely with creative teams to ensure a cohesive brand representation and leverage data-driven insights to optimize performance. Focus on building strong client relationships, driving business growth, and increasing ROI through targeted strategies.
Head of Marketing at Vélo Cycles Studios
January 1, 2021 - Present
Responsible for all marketing and communications strategies, branding and imagery; guided day-to-day activities of the marketing team; prepared annual marketing plans; created a calendar of campaigns; set budgets; and analyzed market trends and competitors.
Branding Strategist / E-commerce at Reinhard Frans
July 1, 2023 - October 31, 2023
Joined the Reinhard Frans team to lead their e-commerce strategy. Implemented content management strategies, including website optimization, social media marketing and email campaigns.
E-mail Marketeer & Content Manager at Colorful Rebel
January 1, 2014 - December 31, 2018
Email marketing (newsletters, automation) and content strategy/planning; created content for Instagram, Facebook, newsletters and website.
Social Media Manager at bol.com
March 1, 2025 - Present
- Managed social-first campaigns, influencer campaigns and always-on content across multiple platforms - Coordinated content production and campaign planning with agencies, creators and internal teams - Managed and guided the community management team to strengthen brand engagement and online presence - Developed culturally relevant social content aligned with brand objectives and online trends - Worked on community-driven marketing initiatives focused on brand engagement and visibility

Education

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Qualifications

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Industry Experience

Media & Entertainment, Other, Wholesale & Distribution, Life Sciences