I'm Donna — the designer behind Crumple Design Studio in Brisbane. Here's the thing about branding: a logo is a great start, but it's not the whole story. The businesses I love working with usually already have a logo they're proud of, whats missing is everything around it that's gone a bit sideways, a website that doesn't match the Instagram, print materials from three design eras ago, a general "wait, is this all the same business?" vibe. I fix that. I take the crumpled bits and smooth them into one confident, consistent brand people actually recognise. What I bring to the table: - Brand cohesion is my specialty. I turn "kind of related" into "unmistakably yours" across web, social, and print - A one-woman show, on purpose. You get me, start to finish, no juggling a chain of account managers - An eye for the details that add up. From the fonts, the spacing, the little consistencies that make a brand feel designed rather than duct-taped together - A genuinely fun process. I take the work seriously; I don't take myself too seriously I work with a broad mix of small businesses and solo-preneurs, and honestly? A good rebrand challenge is my favourite kind of Monday.…

Crumple Design Studio

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I'm Donna — the designer behind Crumple Design Studio in Brisbane. Here's the thing about branding: a logo is a great start, but it's not the whole story. The businesses I love working with usually already have a logo they're proud of, whats missing is everything around it that's gone a bit sideways, a website that doesn't match the Instagram, print materials from three design eras ago, a general "wait, is this all the same business?" vibe. I fix that. I take the crumpled bits and smooth them into one confident, consistent brand people actually recognise. What I bring to the table: - Brand cohesion is my specialty. I turn "kind of related" into "unmistakably yours" across web, social, and print - A one-woman show, on purpose. You get me, start to finish, no juggling a chain of account managers - An eye for the details that add up. From the fonts, the spacing, the little consistencies that make a brand feel designed rather than duct-taped together - A genuinely fun process. I take the work seriously; I don't take myself too seriously I work with a broad mix of small businesses and solo-preneurs, and honestly? A good rebrand challenge is my favourite kind of Monday.…

Available to hire

I’m Donna — the designer behind Crumple Design Studio in Brisbane.

Here’s the thing about branding: a logo is a great start, but it’s not the whole story. The businesses I love working with usually already have a logo they’re proud of, whats missing is everything around it that’s gone a bit sideways, a website that doesn’t match the Instagram, print materials from three design eras ago, a general “wait, is this all the same business?” vibe. I fix that. I take the crumpled bits and smooth them into one confident, consistent brand people actually recognise.

What I bring to the table:

  • Brand cohesion is my specialty. I turn “kind of related” into “unmistakably yours” across web, social, and print
  • A one-woman show, on purpose. You get me, start to finish, no juggling a chain of account managers
  • An eye for the details that add up. From the fonts, the spacing, the little consistencies that make a brand feel designed rather than duct-taped together
  • A genuinely fun process. I take the work seriously; I don’t take myself too seriously

I work with a broad mix of small businesses and solo-preneurs, and honestly? A good rebrand challenge is my favourite kind of Monday.

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Work Experience

Senior Designer /Marketing Manager at McCarthy Homes
October 13, 2013 - January 31, 2018

Education

Diploma Digital Design at SAE University College
January 27, 2011 - November 13, 2011
Diploma of Graphic Design at Shillington School of Design
January 13, 2007 - November 13, 2007
Diploma Graphic Design at Shillington School of Design
January 1, 2007 - December 15, 2007

Qualifications

Diploma Graphic Design
January 1, 2011 - December 1, 2011

Industry Experience

Media & Entertainment
    Fleays

    Fleay’s is an events and cafe venue with a beautiful, natural aesthetic. The project focused on building a complete brand identity from the ground up and applying it seamlessly from a brand kit to a website design.

    The core branding centered on a refined, natural look. The logo and visual elements feature elegant serif typography paired with delicate line-art illustrations of foliage, creating a sophisticated yet organic feel. The primary color palette uses serene tones of deep teal and a soft, pale blue, further enhancing this natural elegance.

    This full brand kit was then translated into a digital experience. The website design maintains the brand’s sophisticated and natural aesthetic, using the same color palette, typography, and visual motifs to create a cohesive and immersive online presence. The result is a unified brand that beautifully communicates Fleay’s identity as a premier wedding and event venue.

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