Hello! I am a Senior UI/UX Designer with 15+ years of experience delivering scalable digital products across enterprise and SaaS contexts. I design end-to-end experiences in close collaboration with product and engineering teams, using AI-assisted workflows to accelerate iteration while keeping a strong human-centered focus. I enjoy cross-functional leadership, mentoring teammates, and advancing design maturity within organizations. I have shipped across multiple platforms and regions, improving usability and visual clarity while maintaining consistency in multi-brand environments.

Donna Salminen

Hello! I am a Senior UI/UX Designer with 15+ years of experience delivering scalable digital products across enterprise and SaaS contexts. I design end-to-end experiences in close collaboration with product and engineering teams, using AI-assisted workflows to accelerate iteration while keeping a strong human-centered focus. I enjoy cross-functional leadership, mentoring teammates, and advancing design maturity within organizations. I have shipped across multiple platforms and regions, improving usability and visual clarity while maintaining consistency in multi-brand environments.

Available to hire

Hello! I am a Senior UI/UX Designer with 15+ years of experience delivering scalable digital products across enterprise and SaaS contexts. I design end-to-end experiences in close collaboration with product and engineering teams, using AI-assisted workflows to accelerate iteration while keeping a strong human-centered focus.

I enjoy cross-functional leadership, mentoring teammates, and advancing design maturity within organizations. I have shipped across multiple platforms and regions, improving usability and visual clarity while maintaining consistency in multi-brand environments.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

Finnish
Fluent
Swedish
Fluent
English
Fluent

Work Experience

Senior UI/UX Designer at Playtech Sports
July 4, 2019 - September 30, 2025
Led design of intuitive, data-driven sports betting experiences; collaborated with product, engineering, and analytics; improved engagement and usability; conducted user research and testing; helped define design strategy.
Lead UI Designer at BIMobject
October 1, 2018 - May 31, 2019
Led UI design efforts, established design systems, and mentored junior designers; contributed to product strategy and cross-team collaboration.
Email Designer at Apsis
April 3, 2016 - September 1, 2018
Lead UI Designer at BIM Object
January 1, 2018 - January 1, 2019
Lead UI direction in collaboration with UX, Product, and Engineering for an international company modernizing the construction industry through BIM content and digital products. Built and scaled cross-platform design systems enabling multi-brand theming across operator implementations. Delivered production-ready UI with engineering alignment. Improved accessibility and usability through standardized component architecture.
Design Lead / Project Manager at CH5 Finland
January 1, 2014 - January 1, 2016
Managed multi-disciplinary teams delivering digital platforms for public-sector clients. Balanced user needs, compliance requirements, and stakeholder constraints. Established structured UX processes within regulated environments.
Email Designer at CH5 Finland / Apsis
January 1, 2016 - January 1, 2018
Worked as an Email Designer delivering high-performing email campaigns for global clients across multiple industries. Designed and coded responsive HTML/CSS email templates aligned with brand and accessibility standards. Partnered with marketing stakeholders to translate campaign strategy into conversion-focused design. Optimized rendering, performance, and engagement across platforms.
Advertising Designer at Fonecta
January 1, 2011 - January 1, 2011
Selected earlier experience; designed digital advertising assets for Fonecta.
Graphic Designer at Ad Works
January 1, 2011 - January 1, 2011
Graphic design work for various clients (Lieto, Finland).
Marketing Designer at LR Health & Beauty Systems
January 1, 2008 - January 1, 2010
Marketing design for health & beauty products (Turku, Finland).
Customer Service Agent / Production Worker at Karhukopio
January 1, 2005 - January 1, 2008
Customer service and production duties (Turku, Finland).

Education

Further Qualification in Audiovisual Communications at Turku Adult Education Centre, Turku, Finland
September 1, 2010 - June 1, 2012
Web Design
Further Qualification in Audiovisual Communications at Turku Adult Education Centre, Turku, Finland
September 2, 2007 - June 1, 2009
Graphic Design
Vocational Qualification in Information and Communications Technology at Turku Vocational Institute, Turku, Finland
August 3, 2003 - June 1, 2005
Software Development
Matriculation Examination at Klassikko High School, Turku, Finland
January 1, 2001 - January 8, 2026
Software Developer (Vocational Qualification in Information and Communications) at Turku Vocational Institute, Finland
January 11, 2030 - January 1, 2005
Graduate Matriculation Examination at Klassikko High School, Turku, Finland
January 11, 2030 - January 1, 2001
Web Designer (Further Qualification in Audiovisual Communications) at Turku Adult Education Centre, Finland
January 11, 2030 - January 1, 2012
Graphic Designer (Further Qualification in Audiovisual Communications) at Turku Adult Education Centre, Finland
January 11, 2030 - January 1, 2009

Qualifications

Graduate Matriculation Examination
January 11, 2030 - January 1, 2001
Software Developer (Vocational Qualification in Information and Communications)
January 11, 2030 - January 1, 2005
Web Designer (Further Qualification in Audiovisual Communications)
January 11, 2030 - January 1, 2012
Graphic Designer (Further Qualification in Audiovisual Communications)
January 11, 2030 - January 1, 2009

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Education, Government, Retail