Available to hire
Hello! I am a Senior UI/UX Designer with 15+ years of experience delivering scalable digital products across enterprise and SaaS contexts. I design end-to-end experiences in close collaboration with product and engineering teams, using AI-assisted workflows to accelerate iteration while keeping a strong human-centered focus.
I enjoy cross-functional leadership, mentoring teammates, and advancing design maturity within organizations. I have shipped across multiple platforms and regions, improving usability and visual clarity while maintaining consistency in multi-brand environments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Finnish
Fluent
Swedish
Fluent
English
Fluent
Work Experience
Senior UI/UX Designer at Playtech Sports
July 4, 2019 - September 30, 2025Led design of intuitive, data-driven sports betting experiences; collaborated with product, engineering, and analytics; improved engagement and usability; conducted user research and testing; helped define design strategy.
Lead UI Designer at BIMobject
October 1, 2018 - May 31, 2019Led UI design efforts, established design systems, and mentored junior designers; contributed to product strategy and cross-team collaboration.
Email Designer at Apsis
April 3, 2016 - September 1, 2018Lead UI Designer at BIM Object
January 1, 2018 - January 1, 2019Lead UI direction in collaboration with UX, Product, and Engineering for an international company modernizing the construction industry through BIM content and digital products. Built and scaled cross-platform design systems enabling multi-brand theming across operator implementations. Delivered production-ready UI with engineering alignment. Improved accessibility and usability through standardized component architecture.
Design Lead / Project Manager at CH5 Finland
January 1, 2014 - January 1, 2016Managed multi-disciplinary teams delivering digital platforms for public-sector clients. Balanced user needs, compliance requirements, and stakeholder constraints. Established structured UX processes within regulated environments.
Email Designer at CH5 Finland / Apsis
January 1, 2016 - January 1, 2018Worked as an Email Designer delivering high-performing email campaigns for global clients across multiple industries. Designed and coded responsive HTML/CSS email templates aligned with brand and accessibility standards. Partnered with marketing stakeholders to translate campaign strategy into conversion-focused design. Optimized rendering, performance, and engagement across platforms.
Advertising Designer at Fonecta
January 1, 2011 - January 1, 2011Selected earlier experience; designed digital advertising assets for Fonecta.
Graphic Designer at Ad Works
January 1, 2011 - January 1, 2011Graphic design work for various clients (Lieto, Finland).
Marketing Designer at LR Health & Beauty Systems
January 1, 2008 - January 1, 2010Marketing design for health & beauty products (Turku, Finland).
Customer Service Agent / Production Worker at Karhukopio
January 1, 2005 - January 1, 2008Customer service and production duties (Turku, Finland).
Education
Further Qualification in Audiovisual Communications at Turku Adult Education Centre, Turku, Finland
September 1, 2010 - June 1, 2012Web Design
Further Qualification in Audiovisual Communications at Turku Adult Education Centre, Turku, Finland
September 2, 2007 - June 1, 2009Graphic Design
Vocational Qualification in Information and Communications Technology at Turku Vocational Institute, Turku, Finland
August 3, 2003 - June 1, 2005Software Development
Matriculation Examination at Klassikko High School, Turku, Finland
January 1, 2001 - January 8, 2026Software Developer (Vocational Qualification in Information and Communications) at Turku Vocational Institute, Finland
January 11, 2030 - January 1, 2005Graduate Matriculation Examination at Klassikko High School, Turku, Finland
January 11, 2030 - January 1, 2001Web Designer (Further Qualification in Audiovisual Communications) at Turku Adult Education Centre, Finland
January 11, 2030 - January 1, 2012Graphic Designer (Further Qualification in Audiovisual Communications) at Turku Adult Education Centre, Finland
January 11, 2030 - January 1, 2009Qualifications
Graduate Matriculation Examination
January 11, 2030 - January 1, 2001Software Developer (Vocational Qualification in Information and Communications)
January 11, 2030 - January 1, 2005Web Designer (Further Qualification in Audiovisual Communications)
January 11, 2030 - January 1, 2012Graphic Designer (Further Qualification in Audiovisual Communications)
January 11, 2030 - January 1, 2009Industry Experience
Gaming, Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Education, Government, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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