Donna S

Available to hire

I’m a Design Professional with 15+ years of experience designing scalable digital products across enterprise, SaaS, and public-sector environments.

About

I’m a Design Professional with 15+ years of experience designing scalable digital products across enterprise, SaaS, and public-sector environments.

My focus is on turning complex systems and data-heavy platforms into intuitive, high-performing user experiences. I work at the intersection of product strategy, UX design, and technical feasibility — partnering closely with Product and Engineering to move from discovery to measurable impact.

  • 19 years' experience
  • Joined January 2026

Industry experience

  • Gaming
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Real Estate & Construction
  • Education
  • Government
  • Retail

Work experience· 10 roles

Senior UI/UX Designer · Playtech SportsJul 2019 – Sep 2025 · 6 yrs 3 mos

Led design of intuitive, data-driven sports betting experiences; collaborated with product, engineering, and analytics; improved engagement and usability; conducted user research and testing; helped define design strategy.

Lead UI Designer · BIMobjectOct 2018 – May 2019 · 8 mos

Led UI design efforts, established design systems, and mentored junior designers; contributed to product strategy and cross-team collaboration.

Email Designer · ApsisApr 2016 – Oct 2018 · 2 yrs 7 mos

Worked as an Email Designer delivering high-performing email campaigns for global clients across multiple industries. Designed and coded responsive HTML/CSS email templates aligned with brand and accessibility standards. Partnered with marketing stakeholders to translate campaign strategy into conversion-focused design. Optimized rendering, performance, and engagement across platforms.

Design Lead / Project Manager · CH5 FinlandAug 2014 – Mar 2016 · 1 yr 8 mos
Freelance Digital Designer · Self-employedJan 2013 – Present · 13 yrs 11 mos
Production Art Director/Marketing Designer · RautakeskoNov 2011 – Jul 2014 · 2 yrs 9 mos
Graphic Designer · Ad WorksJan 2011 – Jan 2011 · 1 mo
Google Advertising Designer · FonectaJan 2011 – Jan 2011 · 1 mo

Education

Further Qualification in Audiovisual Communications · Turku Adult Education Centre, Turku, Finland2010 – 2012

Web Design

Further Qualification in Audiovisual Communications · Turku Adult Education Centre, Turku, Finland2007 – 2009

Graphic Design

Vocational Qualification in Information and Communications Technology · Turku Vocational Institute, Turku, Finland2003 – 2005

Software Development

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