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Strategic Product Marketing Manager with 4+ years of experience driving SaaS growth through differentiated messaging, go-to-market execution, and content-led demand generation. Expert in aligning Product, Sales, and Growth teams to improve adoption, conversion, and retention. Passionate about transforming complex products into customer-centric stories that move metrics.…

Donovan Chiu

Product Marketer, Content Strategist, Marketing Consultant

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Strategic Product Marketing Manager with 4+ years of experience driving SaaS growth through differentiated messaging, go-to-market execution, and content-led demand generation. Expert in aligning Product, Sales, and Growth teams to improve adoption, conversion, and retention. Passionate about transforming complex products into customer-centric stories that move metrics.…

Available to hire

Strategic Product Marketing Manager with 4+ years of experience driving SaaS growth through differentiated messaging, go-to-market execution, and content-led demand generation. Expert in aligning Product, Sales, and Growth teams to improve adoption, conversion, and retention. Passionate about transforming complex products into customer-centric stories that move metrics.

Skills

SEO Copywriting

Data Visualization

SEO

Experience Level

SEO Copywriting

Expert

Data Visualization

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Principal Product Marketer (Founding PMM) at VoiceMe

March 1, 2025 - August 1, 2025

Led end-to-end GTM and launch of IsekaiMe, VoiceMe's first standalone product, achieving 50K+ peak visitors and sustaining 10K DAU for 3 months post-launch. Drove a 52% peak conversion rate through optimized positioning, landing pages, and iterative onboarding improvements. Built and scaled data dashboards revealing a 2.6x increase in image uploads and a 15% uplift in re-engagement. Defined brand voice and messaging framework used across UI, web, and social channels, improving engagement by 25% and reducing onboarding confusion. Spearheaded launch of Fable Verse interactive fiction platform — reaching 44K+ plays in 96 hours, achieving 100% organic engagement growth and organic market demand.

Principal Product Marketer (Founding PMM) at Pickaxe

January 1, 2023 - March 1, 2025

Defined and executed a content-driven GTM motion that grew Pickaxe’s user base to 200K+ and drove consistent 20% MoM sign-up growth. Led Product Hunt launches for Pickaxe and Pickaxe Studio, earning Top-10 Product of the Day rankings and validating market fit. Designed and optimized a multi-tier freemium pricing model (Free, Gold, Pro, Enterprise) to successfully segment users from individual creators to AI consulting agencies, directly increasing ARPU and upgrading high-value cohorts. Partnered with Product and Engineering to redesign onboarding flows, reducing drop-off and improving activation across core user journeys. Developed customer story content to spotlight high-impact use cases, strengthening brand credibility and driving new trial sign-ups.

Product Marketing Manager at Vendr

June 1, 2022 - November 1, 2022

Managed cross-functional GTM for Vendr 2.0, repositioning the platform as a critical tool for governance and procurement compliance, driving a 35% lift in enterprise finance and IT buyer engagement. Developed sales playbooks and objection-handling assets addressing security review bottlenecks and vendor risk, accelerating deal velocity and lead conversion by 15%. Collaborated with Product to launch 'Workflows', a feature to streamline complex approval chains, achieving 30% adoption within the first quarter by targeting stakeholders from Finance to IT Security.

Content Marketing Manager at Culture Amp

March 31, 2021 - April 19, 2022

Owned the content strategy for high-priority GTM themes ("The New World of Work" and "DEI"), defining the narrative voice for marketing assets and establishing a framework that drove 16,500+ unique page views. Spearheaded a demand-generation initiative by developing "problem-aware" lead magnets (e.g., retention eBooks) that directly generated 373 new leads and 82 MQLs during a critical post-pandemic market shift. Partnered with Customer Success leadership to produce narrative-driven case studies (e.g., Wisdom Tree) that validated ROI for enterprise buyers, influencing $350K+ in sales pipeline and accelerating deal velocity.