Donovan Chiu

Led end-to-end GTM and launch of IsekaiMe, VoiceMe's first standalone product, achieving 50K+ peak visitors and sustaining 10K DAU for 3 months post-launch. Drove a 52% peak conversion rate through optimized positioning, landing pages, and iterative onboarding improvements. Built and scaled data dashboards revealing a 2.6x increase in image uploads and a 15% uplift in re-engagement. Defined brand voice and messaging framework used across UI, web, and social channels, improving engagement by 25% and reducing onboarding confusion. Spearheaded launch of Fable Verse interactive fiction platform — reaching 44K+ plays in 96 hours, achieving 100% organic engagement growth and organic market demand.

Defined and executed a content-driven GTM motion that grew Pickaxe’s user base to 200K+ and drove consistent 20% MoM sign-up growth. Led Product Hunt launches for Pickaxe and Pickaxe Studio, earning Top-10 Product of the Day rankings and validating market fit. Designed and optimized a multi-tier freemium pricing model (Free, Gold, Pro, Enterprise) to successfully segment users from individual creators to AI consulting agencies, directly increasing ARPU and upgrading high-value cohorts. Partnered with Product and Engineering to redesign onboarding flows, reducing drop-off and improving activation across core user journeys. Developed customer story content to spotlight high-impact use cases, strengthening brand credibility and driving new trial sign-ups.

Managed cross-functional GTM for Vendr 2.0, repositioning the platform as a critical tool for governance and procurement compliance, driving a 35% lift in enterprise finance and IT buyer engagement. Developed sales playbooks and objection-handling assets addressing security review bottlenecks and vendor risk, accelerating deal velocity and lead conversion by 15%. Collaborated with Product to launch 'Workflows', a feature to streamline complex approval chains, achieving 30% adoption within the first quarter by targeting stakeholders from Finance to IT Security.