Leading video editing for paid and social channels, end-to-end creation of performance marketing videos, optimizing assets for YouTube, Facebook, and TikTok, and overseeing the full post-production pipeline. Collaborating with performance teams to translate data-driven insights into engaging content that drives user acquisition and brand awareness. Supervising cross-functional workflows between brand and performance teams to ensure visual consistency and high performance.

Creative Performance Manager at Guardio

January 1, 2024 - January 1, 2025

Heading growth initiatives through video performance content. Direct management of the creative department: two in-house and six external video editors, and an operations manager. Developing brand, performance, and organic creatives, including scaling UGC content. Overseeing the entire video production pipeline for paid and social channels. Collaborating with the in-house performance team to derive creative insights from past ads. Conceptualizing, directing, and executing shooting days, along with editing and motion design for all marketing video assets.

Creative Manager, Video Lead at 8fig.co

January 1, 2023 - January 1, 2024

Heading the company's growth through video performance content. Creating brand, performance, and organic creatives. Managing UGC content creation. Direct management of two brand designers and three external motion designers. Working closely with the in-house performance team to gain creative insights for past and future ads. Developing concepts, directing shooting days, editing, and motion design for all marketing video assets.

Video Lead at Next Insurance

January 1, 2018 - January 1, 2023

Leading the video production at Next Insurance, supervising and managing the creation of performance marketing videos for YouTube, Facebook, TikTok, and US national TV. Directing and editing all video content. Cross-functioning between brand and performance teams to create engaging ads that meet KPI objectives. Managing a copywriter, video editor, and a US-based producer.

Video Creative Manager at IronSource

January 1, 2017 - January 1, 2018

Leading the video team at Playworks studio, one of the world's leading ad tech creative studios. Managing a team of 4 motion designers in Ukraine and Israel. Responsible for creating videos and interactive videos for top games and brands, tracking performance, and managing the video pipeline.

Co-Founder, Creative Director at Pepper Creative House

January 1, 2008 - January 1, 2017

Co-founded Pepper Creative House, a leading creative studio serving top TV networks and brands in Israel. Led professional development of the company, bringing innovative concepts that elevate brand engagement. Managed complex projects from concept through shooting to post-production; led a team of freelance editors, designers, and animators; stayed current with industry trends and best practices.