Marketing internship in Annecy, France (2 months). Supported market research, campaign planning, and basic digital marketing tasks.

Based in Geneva, supported digital marketing activities including website updates, content creation, newsletters, and social media, with involvement in SEO/SEA optimization and campaign coordination.

Digital Communication officer at Sellys Sàrl / Enjoy Marketing

Led multi-channel digital marketing campaigns (Google/Meta/TikTok/Pinterest/LinkedIn) with agencies; managed SEO/SEA, content creation, newsletters, website maintenance, and social media. Coordinated creative assets, influencer collaborations, email marketing, and ROI optimization (budgets up to €180K/month). Built and executed social media strategies, produced video content briefs, and supported brand production including TV commercials. Drove market intelligence, competitive analysis, and partner relationships.

Digital project maager (media) at Cuisines AvivA

Digital media campaign management: Manage national and local (B2C, B2B, employer branding) campaigns on Google / Meta / TikTok / Pinterest / LinkedIn Ads with agencies (monthly budgets up to €180K); coordinate creative assets and copy; monitor performance and adjust campaigns to optimize ROI (reduced CPL by 80% on META). Social media strategy: Develop and implement strategic concepts with creative agencies (editorial calendar, visual identity, moderation & reporting), including post sponsorship and contests. Video content creation: Write briefs, supervise shoots and post-production for both organic and paid content. Production of the brand's TV commercial as an actress. Influence marketing: B2C: Define national strategy, select profiles, manage collaborations and local franchise activations (events & gifts). B2B: Define employee advocacy strategy. Partnerships: Sourcing, negotiation, and contract drafting with partner brands.