Dorothee Gomez

Available to hire

Language

English
Fluent
French
Fluent
German
Fluent

Work Experience

Brand & Social Media Lead - Global at Swisse Wellness (HHG Group)
January 1, 2020 - July 31, 2021
Led global brand content strategy and social media across ATL, digital, social, PR, CRM and magazine; owned content planning, distribution, and performance insights; built influencer activations and ambassador programs; led cross-functional, multi-market campaigns and community advocacy.
Brand Content & Social Media Lead - Global (Consultant) at Self-Employed / Dorothee Gomez (Freelance)
February 1, 2026 - Present
Led global Brand Content Strategy, storytelling, brand positioning & messaging; editorial direction; cultural relevance and trends; multi-channel campaigns; content planning & distribution; performance insights; influencer activations and ambassador programs; UGC strategy; team leadership; cross-functional collaboration across Social, Content and PR; developed and scaled influencer programs and community advocacy.
Brand Content & Social Media Lead - Global at Eurostar
August 1, 2021 - December 1, 2025
Led global Brand Content & Social Media strategy at Eurostar, overseeing 360-degree campaigns across ATL, digital, social, PR, CRM, and magazines; directed content planning, distribution, and performance insights; built influencer programs, scaling UGC; ensured brand identity consistency across markets; managed cross-functional teams and agency partnerships.
Freelance Brand Content & Social Media Consultant at Self-employed / Freelance Consultant
January 1, 2026 - Present
Lead global Brand & Social Media strategy, managing annual £1M+ budgets, overseeing agency plans to ensure content quality and innovation aligned with business objectives. Build high-performing creative teams, develop multi-market paid and organic campaigns, and maintain brand identity consistency across all materials. Establish influencer strategy, cross-functional collaboration, and a holistic content ecosystem.
Senior Social Media & Content Lead at Hostelworld
February 1, 2017 - February 1, 2020
Led Brand Content and Social strategy (offline & online); localised content for the French market; delivered global brand shoots, SEO optimization, and translation. Oversaw UGC platform leadership, influencer activations, and community engagement. Managed day-to-day team, KPIs, CRM alignment, and cross-functional collaboration. Achievements include a 20-year anniversary campaign delivering 70M impressions and 720K social engagements.
Brand Content & Social Expert at Eurostar
August 1, 2021 - December 1, 2025
Lead global brand content creation and social media strategy across multiple channels; storytelling, brand positioning & messaging; editorial direction; cultural relevance & trends; multi-channel campaigns (ATL, digital, social, PR, CRM, magazine); content planning, production & distribution; performance insights; cross-functional collaboration and agency partnerships.
Brand Content & Social Media Lead – Global at Swisse Wellness (H&H Group)
January 1, 2020 - July 1, 2021
Led global brand content strategy, storytelling, brand positioning & messaging; editorial direction; cultural relevance & trends; multi-channel campaigns (ATL, digital, social, PR, CRM, magazine); content planning & distribution; performance insights; cross-functional leadership.
Senior Social Media & Content Lead, Marketing & Content Strategy at Hostelworld
February 1, 2017 - February 1, 2020
Led brand content and social media strategy for Hostelworld; managed daily social activations; collaborated with student marketing agencies; executed high-visibility campaigns such as Hostelworld's 20th anniversary (70M impressions; 720K social engagements); cross-functional collaboration across marketing and partnerships.
Freelancer/Consultant – Brand & Social Media Leadership
January 1, 2026 - Present
Lead global Brand & Social Media strategy for UGC platforms (Made.com) and other clients; oversee cross-channel content strategy, talent & ambassador programs, and long-term content roadmaps; manage day-to-day team work, KPIs and cross-functional collaboration.

Education

Add your educational history here.

Qualifications

MBA and Master’s Degree in Journalism, Online Media & Brand Content
January 1, 2013 - January 1, 2014
Master’s Degree in Copywriting & Communications
January 1, 2010 - January 1, 2011
Bachelor’s Creation & Communication
January 1, 2009 - January 1, 2010
MBA and Master’s Degree in Journalism, Online Media & Brand Content
January 1, 2013 - December 31, 2014
Bachelor in Creative & Communications
January 1, 2009 - December 31, 2010
MBA and Master’s Degree in Journalism, Online Media & Brand Content
January 11, 2030 - April 16, 2026
Bachelor in Creative & Communications
January 11, 2030 - April 16, 2026
MBA and Master’s Degree in Journalism, Online Media & Brand Content
January 1, 2013 - December 31, 2014
Master’s Degree in Copywriting & Communications
January 1, 2010 - December 31, 2011
Bachelor Creation & Communication
January 1, 2009 - December 31, 2010
Information, Communication & Advertising
January 11, 2030 - May 6, 2026
MBA and Master’s Degree in Journalism, Online Media & Brand Content
January 1, 2013 - January 1, 2014

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Consumer Goods, Transportation & Logistics, Telecommunications
    paper UNEXPECTED TRAVELS Social strategy

    UNEXPECTED TRAVELS
    Eurostar Social First Campaign
    Announce the reopening of the London–Amsterdam routes and promote Eurostar Snap by running a giveaway and hide free Eurostar tickets on local objects in core destinations: London, Amsterdam, and Paris. The aim was to tease audiences and share hints on where the train tickets were hidden.
    Results: +11M reach, 50K interactions, +2M views, 10% ER.

    paper Michael the movie World Premiere in Berlin

    SOCIAL MEDIA STRATEGY & CONTENT CREATION
    Building the social strategy for the “Michael” world premiere in Berlin. The mission was to transform a historic red carpet into a global digital event celebrating with fans. The approach combined high-level strategic planning with real-time content creation at the Uber Eats Music Hall, ensuring every moment dominated online feeds. By blending meticulous event roadmaps with scroll-stopping live coverage, this campaign successfully bridged the energy of Berlin’s Uber Platz to a worldwide audience ahead of the film’s April release.