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I’m a creative lead blending UI/UX, graphic design and 3D artistry to craft cohesive brand experiences. Over the years I’ve steered multi-disciplinary teams through ambitious campaigns, translating brand identities into engaging digital and offline content while maintaining a sharp eye for user-centered design. I thrive on cross-functional collaboration, evolving visual direction, and delivering assets that elevate premium products across luxury, FMCG, and tech spaces.…I’m a creative lead blending UI/UX, graphic design and 3D artistry to craft cohesive brand experiences. Over the years I’ve steered multi-disciplinary teams through ambitious campaigns, translating brand identities into engaging digital and offline content while maintaining a sharp eye for user-centered design. I thrive on cross-functional collaboration, evolving visual direction, and delivering assets that elevate premium products across luxury, FMCG, and tech spaces.

Sim Yi Hui

Graphic Designer, Product Designer, Creative Director, +7

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I’m a creative lead blending UI/UX, graphic design and 3D artistry to craft cohesive brand experiences. Over the years I’ve steered multi-disciplinary teams through ambitious campaigns, translating brand identities into engaging digital and offline content while maintaining a sharp eye for user-centered design. I thrive on cross-functional collaboration, evolving visual direction, and delivering assets that elevate premium products across luxury, FMCG, and tech spaces.…I’m a creative lead blending UI/UX, graphic design and 3D artistry to craft cohesive brand experiences. Over the years I’ve steered multi-disciplinary teams through ambitious campaigns, translating brand identities into engaging digital and offline content while maintaining a sharp eye for user-centered design. I thrive on cross-functional collaboration, evolving visual direction, and delivering assets that elevate premium products across luxury, FMCG, and tech spaces.

Available to hire

I’m a creative lead blending UI/UX, graphic design and 3D artistry to craft cohesive brand experiences. Over the years I’ve steered multi-disciplinary teams through ambitious campaigns, translating brand identities into engaging digital and offline content while maintaining a sharp eye for user-centered design. I thrive on cross-functional collaboration, evolving visual direction, and delivering assets that elevate premium products across luxury, FMCG, and tech spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Malay

Advanced

Chinese

Fluent

Work Experience

Senior UiUx cum Graphic Designer (Creative Coordinate) at Ocean Glen Sdn Bhd

September 1, 2025 - September 30, 2025

Senior Executive Graphic Designer - Product Team at GoCar Mobility Sdn. Bhd.

January 1, 2022 - January 1, 2024

Craft engaging visuals for social media campaigns while ensuring consistent brand identity across platforms; design landing pages for marketing campaigns and revamped company applications with new UI/UX design; ideate and propose projects with team members, liaise to meet goals and timelines; created short 2D infographic animations for educational purposes.

3D Environment and Asset Artist at NIXEL Entertainment Sdn. Bhd.

January 1, 2021 - January 1, 2022

Craft 3D assets (props) for game maps and scenarios, including modelling, texturing and sculpting with Maya, Substance Painter, and ZBrush; creating game scenes with Unity.