Available to hire
Hi, I’m Dorsa Afsharpay, a healthcare-focused digital marketing consultant specializing in wellness and regulated sectors. With over 3 years of experience, I develop ethical, trust-based marketing strategies that increase visibility and generate qualified inquiries.
I currently lead digital promotion for GluteNull, a wellness-driven brand carried in over 1,000 retail locations across Canada and the United States, including Amazon and a recent expansion into Costco warehouses. I supported the strategic rollout of this large-scale retail launch, overseeing campaign development, messaging, and digital promotion at scale.
I also lead social media strategy for OD Free Marin, a public health initiative serving Marin County, California, where I support the launch of new overdose prevention services and community programs, as well as other nonprofit and wellness brands. All of my work is managed remotely, coordinating strategy, content, and performance tracking independently across teams and regions.
I specialize in translating sensitive health topics into compliant, trauma-informed digital campaigns that drive measurable results while maintaining credibility and trust. I look forward to getting in touch!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media & Anti-Stigma Campaign Manager at OD Free Marin
December 1, 2025 - PresentManage digital communications and social media efforts to promote naloxone access, treatment resources, and stigma-free messaging. Create and manage content, run paid ads, and translate public health information into clear, accessible, and culturally respectful digital campaigns. Apply trauma-informed, community-centered storytelling. Develop posts, reels, and digital assets for community events, trainings, and resources.
Brand & Social Media Ambassador / Social Media Manager at GluteNull Bakery
June 1, 2024 - PresentLead digital marketing strategy for product launches, including a Costco rollout. Oversee campaign development, retail audience targeting, and asset coordination to support large-scale expansion. Manage end-to-end social media strategy and production of storytelling campaigns highlighting product benefits, brand values, and customer experience.
Digital Marketing Coordinator / Digital Marketing Manager at NaloxHome
May 1, 2025 - PresentLead and coordinate development and execution of a social media strategy to promote naloxone education and reduce overdose-related deaths across British Columbia, with a focus on the general population, Indigenous communities, and racially diverse populations. Manage and grow NaloxHome’s presence across platforms by creating posts and reels to raise awareness through storytelling and advocacy-focused campaigns featuring lived experiences.
Social Media Specialist / Social Media Manager at White Lotus Divine Healing
April 1, 2024 - October 1, 2025Successfully fill 12 monthly events focused on health, self-care, mental health, trauma-informed care, and grief support while utilizing strategic promotion across Instagram, Facebook, and TikTok. Promote local health products and multiple practitioners and their services to drive engagement and awareness. Plan and advertise large-scale seasonal events and campaigns.
Regional Auditor, Infection Prevention & Control Co-op at Fraser Health
September 1, 2022 - May 1, 2025Defined strategy and leading adoption of infection prevention methodology to improve hand hygiene compliance rates in Acute and Long-Term Care units across the region. Trained auditors, provided real-time feedback, and led World Hand Hygiene Day initiatives to raise awareness.
Social Media Manager at The Reptile Room
June 1, 2023 - February 1, 2024Designed educational and promotional content on proper care for reptiles and exotic pets, while increasing donation contributions and sales of rescued pets by 30% through effective marketing. Customer calls increased, leading to equipment investments.
Lead Pet Sitter & Dog Walker at Vancouver Area, BC
January 1, 2024 - PresentProvide pet care services, build client relationships, and manage scheduling.
Founder at Harmony Pet Naturals
January 1, 2023 - PresentFounder of a pet-focused natural products venture.
Volunteer at The Reptile Room
January 1, 2023 - PresentVolunteer activities related to reptile care and outreach.
Business English Tutor at Virtual
January 1, 2022 - PresentProvide online business English tutoring.
Merchandiser at Home Depot
January 1, 2021 - PresentMerchandising and product placement responsibilities.
Sales Associate at Save On Foods
January 1, 2018 - PresentGrocery store sales associate duties.
Sales Associate at Sears
January 1, 2017 - January 1, 2018Sales associate duties at Sears.
Volunteer Event Coordinator at Eagle Ridge Hospital
January 1, 2018 - January 1, 2019Volunteer event coordination
Brand & Social Media Ambassador → Social Media Manager at GluteNull Bakery
June 1, 2024 - PresentLead digital marketing strategy for product launches, campaign development, retail audience targeting, and asset coordination to support expansion. Oversee end-to-end social media strategy with storytelling campaigns aligned to retail growth.
Digital Marketing Coordinator → Digital Marketing Manager at NaloxHome
May 1, 2025 - PresentLead and coordinate the development and execution of a social media strategy to promote naloxone education and reduce overdose deaths; create posts and reels to raise awareness through storytelling and advocacy-focused campaigns.
Social Media Specialist → Social Media Manager at White Lotus Divine Healing
April 1, 2024 - October 1, 2025Successfully promote 12 monthly events focused on health, self-care, and trauma-informed care; manage promotions for local health products and practitioners; drive engagement and awareness.
Regional Auditor, Infection Prevention & Control Co-op → Permanent Part-Time at Fraser Health
September 1, 2022 - May 1, 2025Defined strategy for infection prevention, trained auditors, and provided in-the-moment feedback; contributed to a 40% increase in hand hygiene compliance; led World Hand Hygiene Day initiatives.
Brand & Social Media Ambassador at Glutenull Bakery
June 1, 2024 - PresentLead digital marketing strategy for product launches, including an upcoming Costco rollout. Oversee campaign development, retail audience targeting, and asset coordination to support large-scale expansion. Manage end-to-end social media strategy with storytelling campaigns that highlight product benefits, brand values, and customer experience. Track performance analytics to optimize engagement and strategy.
Social Media Manager at Glutenull Bakery
June 1, 2024 - PresentDigital Marketing Coordinator at NaloxHome
May 1, 2025 - PresentLeading and coordinating the development and execution of a social media strategy to promote naloxone education and reduce overdose-related deaths across BC, with a focus on diverse populations. Create posts & reels to raise awareness through storytelling and advocacy-focused campaigns featuring lived experiences.
Digital Marketing Manager at NaloxHome
May 1, 2025 - PresentSocial Media Specialist at White Lotus Divine Healing
April 1, 2024 - October 1, 2025Successfully fill 12 monthly events, promote health products and practitioners, and drive engagement. Plan and advertise large-scale seasonal events while managing product campaigns and high-ticket experiences.
Lead Pet Sitter & Dog Walker at Self-Employed / Harmony Pet Naturals
January 1, 2024 - PresentVolunteer at The Reptile Room
January 1, 2018 - December 31, 2019Education
Bachelor of Arts in Health Sciences (BA) at Simon Fraser University
January 11, 2030 - January 1, 2025Bachelor of Arts in Health Sciences (BA) at Simon Fraser University
January 11, 2030 - January 1, 2025SFU Certification of Innovation & Entrepreneurship at Charles Chang Institute, SFU
January 11, 2030 - January 1, 2025Project Management Basics at Google Careers Certificate in Public Relations, SFU Continuing Studies
January 11, 2030 - January 1, 2027Certificate in Public Relations at SFU Continuing Studies (Google Careers Certificate in Public Relations)
January 11, 2030 - January 1, 2027Bachelor of Arts in Health Sciences (BA) at Simon Fraser University
January 11, 2030 - January 1, 2025Qualifications
Certification of Innovation & Entrepreneurship
January 1, 2025 - February 17, 2026Project Management Basics
January 11, 2030 - February 17, 2026Certificate in Public Relations
January 11, 2030 - January 1, 2027SFU Certification of Innovation & Entrepreneurship
January 11, 2030 - January 1, 2025Project Management Basics
January 11, 2030 - January 1, 2027Certificate in Public Relations (Google Careers Certificate, SFU Continuing Studies)
January 11, 2030 - January 1, 2027Certification of Innovation & Entrepreneurship (SFU)
January 11, 2030 - January 1, 2025Google Career Certificate in Public Relations
January 11, 2030 - January 1, 2027Project Management Basics
January 11, 2030 - February 17, 2026Coast Capital Venture Connections Member
January 11, 2030 - February 17, 2026Industry Experience
Healthcare, Media & Entertainment, Education, Non-Profit Organization, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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