Hi there, My journey in the digital marketing started more than 10 years ago, with experience on both agency and client’s side. For the last 5 years, my role is exclusively focusing on Google Ads, which helped me to developed strong skills in keyword research, audience targeting strategies and content creation. I would be interested in knowing more about the position, as I think that my profile could perfectly match your needs. Please don’t hesitate to get back to me for more information if needed! Thank you Best regards Dounya

Dounya Mériem Gaham

Hi there, My journey in the digital marketing started more than 10 years ago, with experience on both agency and client’s side. For the last 5 years, my role is exclusively focusing on Google Ads, which helped me to developed strong skills in keyword research, audience targeting strategies and content creation. I would be interested in knowing more about the position, as I think that my profile could perfectly match your needs. Please don’t hesitate to get back to me for more information if needed! Thank you Best regards Dounya

Available to hire

Hi there,
My journey in the digital marketing started more than 10 years ago, with experience on both agency and client’s side.
For the last 5 years, my role is exclusively focusing on Google Ads, which helped me to developed strong skills in keyword research, audience targeting strategies and content creation.
I would be interested in knowing more about the position, as I think that my profile could perfectly match your needs.
Please don’t hesitate to get back to me for more information if needed!
Thank you
Best regards
Dounya

See more

Language

French
Fluent
English
Advanced
Spanish; Castilian
Advanced
Italian
Advanced

Work Experience

Digital Marketing Coordinator at TAG Aviation
June 1, 2016 - December 1, 2019
Content creation, update and monitoring of TAG Aviation’s website; planning and execution of emailing campaigns; design, building and monitoring of TAG Aviation’s presence on social media; identification of trends and insights to optimize reach and performance; brainstorming of growth strategies; collaboration with internal teams to optimize user experience and brand image; collaboration with agencies and other service suppliers; monitoring of the website translations. Realisations: set up of French, Simplified and Traditional Chinese languages on the website; improvement of user experience with regular content updates and new pages; increase of SEO-qualified traffic; complete setup of TAG’s social media presence on LinkedIn, Twitter and Instagram (from 0 to 1,855 followers).
Website Marketing Manager at LIFEMALL SA
January 1, 2016 - Present
Market research; content creation and verification; keyword research.
Web Account Executive – PPC/SEM for ebookers.ch at Agence Virtuelle SA
May 1, 2012 - August 1, 2014
Implementation of the client’s digital strategy on Google and Bing; creation and implementation of Pay Per Click campaigns; online optimization of Google AdWords and Bing Ads accounts; online optimization through Kenshoo bid management tool; creation of advertisements/texts/keywords in French and English; weekly KPI-based reporting; tracking issues verification and resolution; daily client services. Realisations: management of PPC campaigns with a monthly budget of around CHF 1 million, leading to positive ROI; setup of weekly/monthly/yearly analytics reports; creation and management of more than 60 PPC campaigns.
Marketing & Leisure Collaborator / Data collector at Genève Tourisme & Congrès
September 1, 2011 - May 1, 2012
In charge of data collection and integration for the new website; CRM data updates; content creation and updates for the annual tourism brochures; content creation for GT&C’s new website.
Account Executive for the French and UK markets at TravelCLICK Europe
January 1, 2010 - April 1, 2011
Process TravelCLICK’s data products; daily client services; creation and implementation of GDS media campaigns; implementation through Sabre, Amadeus, Galileo; issue tracking and resolution.
Junior Web Account Executive - PPC /SEM at Mosi Mosi Design
May 1, 2009 - September 1, 2009
Pay Per Click campaign creation and setup; online optimization of client accounts; creation of advertisement texts/keywords in French, English, Italian; daily client services.
Junior Web Account Executive - PPC /SEM for ebookers.ch at Agence Virtuelle SA
January 1, 2008 - April 1, 2009
Pay Per Click campaign creation and implementation; online optimization on client accounts; creation of advertisement texts/keywords in French and English; daily client services.
Google Ads Expert at STMicroelectronics
August 1, 2020 - Present
Planning, execution and optimization of Google Ads campaigns on Paid Search, Display, Video networks. Keyword research and ad copies creation to promote ST’s products/events. Audience targeting, bid strategies and daily optimization. Performance analysis across Google Ads platforms. Looker Studio reporting dashboards.
Junior Web Account Executive - PPC / SEM at Mosi Mosi Design
May 1, 2009 - September 1, 2009
Pay Per Click campaign creation set up; Online Optimization on client’s accounts; Creation of Advertisement’s texts/keywords in French, English, Italian; Provision of daily client services.
Junior Web Account Executive - PPC / SEM for ebookers.ch at Agence Virtuelle SA
January 1, 2008 - April 1, 2009
Pay Per Click campaigns creation implementation; Online Optimization on client’s accounts; Creation of Advertisement’s texts/keywords in French and English; Provision of daily client services.

Education

Master’s degree in Digital Marketing & Social Media at CREA Genève
January 1, 2014 - January 1, 2015
IPMA Certification of Project Management at IPMA
January 1, 2015 - January 1, 2015
Master’s degree in Communications & Medias at University of Geneva
January 1, 2005 - January 1, 2008
Bachelor’s degree in Science of Education at Université de la Réunion
January 1, 2003 - January 1, 2005
Bachelor’s degree in Anthropology at Université de la Réunion
January 1, 2003 - January 1, 2005
IPMA Certification of Project Management at Geneva
January 1, 2015 - February 18, 2026
Master’s degree in Digital Marketing & Social Media at CREA Genève
January 1, 2014 - January 1, 2015
Master’s degree in Communications & Medias at University of Geneva
January 1, 2005 - January 1, 2008
Bachelor’s degree in Science of Education at University of Reunion’s Island
January 1, 2003 - January 1, 2005
Bachelor’s degree in Anthropology at University of Reunion’s Island
January 1, 2003 - January 1, 2005

Qualifications

Google Advertising Professionals Certification (GAP)
January 11, 2030 - February 18, 2026
KENSHOO Pro Certification
January 11, 2030 - February 18, 2026
Google Analytics Certification
January 11, 2030 - February 18, 2026
IPMA Certification of Project Management
January 1, 2015 - January 1, 2015
IPMA Certification of Project Management
January 1, 2015 - February 18, 2026

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Education