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I am a digital marketing leader with 10+ years of experience driving growth through Paid Search, Paid Social, Display, and Programmatic channels. I have a proven track record of managing $30MM+ acquisition portfolios and scaling demand generation programs that consistently deliver revenue, profit, and ROI improvements. I excel at cross-functional collaboration, data-driven optimization, and conversion funnel strategy.…I am a digital marketing leader with 10+ years of experience driving growth through Paid Search, Paid Social, Display, and Programmatic channels. I have a proven track record of managing $30MM+ acquisition portfolios and scaling demand generation programs that consistently deliver revenue, profit, and ROI improvements. I excel at cross-functional collaboration, data-driven optimization, and conversion funnel strategy.

Dov Breatross

PPC Manager, Growth Marketer, Marketing Strategist, +4

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I am a digital marketing leader with 10+ years of experience driving growth through Paid Search, Paid Social, Display, and Programmatic channels. I have a proven track record of managing $30MM+ acquisition portfolios and scaling demand generation programs that consistently deliver revenue, profit, and ROI improvements. I excel at cross-functional collaboration, data-driven optimization, and conversion funnel strategy.…I am a digital marketing leader with 10+ years of experience driving growth through Paid Search, Paid Social, Display, and Programmatic channels. I have a proven track record of managing $30MM+ acquisition portfolios and scaling demand generation programs that consistently deliver revenue, profit, and ROI improvements. I excel at cross-functional collaboration, data-driven optimization, and conversion funnel strategy.

Available to hire

I am a digital marketing leader with 10+ years of experience driving growth through Paid Search, Paid Social, Display, and Programmatic channels.

I have a proven track record of managing $30MM+ acquisition portfolios and scaling demand generation programs that consistently deliver revenue, profit, and ROI improvements. I excel at cross-functional collaboration, data-driven optimization, and conversion funnel strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Paid Search Manager at Norton LifeLock

August 1, 2023 - November 6, 2025

Lead end-to-end management of the LifeLock paid search portfolio (~$30M annual spend) across multiple acquisition campaigns; hired and managed 1 direct report; owned budget planning, forecasting, and performance reporting to align spend with revenue and growth goals; partnered cross-functionally with Product, Analytics, and Marketing to design and implement testing roadmaps and optimize bid strategy, audience targeting, and creative testing.

Senior Paid Acquisition Manager at PolicyGenius

August 1, 2023 - August 1, 2023

Oversee a $10M+ multi-channel acquisition portfolio (Search, Display, YouTube, Programmatic) across multiple business units; delivered double-digit revenue and profit growth through rigorous A/B testing, bid strategy optimization, and audience segmentation; designed and executed a landing page testing roadmap that lifted conversion rates across paid channels; partnered with Data Science, Engineering, and Product teams to build scalable growth initiatives.

Demand Generation Manager at Visual Lease

April 1, 2021 - April 1, 2021

Built and scaled the demand-generation engine for a high-growth B2B SaaS company across Search, Social, and SEO; launched new landing pages and an AB testing framework, improving lead quality and pipeline conversion rates; partnered with Email, ABM, and Sales to ensure a consistent month-over-month increase in MQLs.

Digital Marketing Manager at TripAdvisor

April 1, 2020 - April 1, 2020

Scaled a multi-vertical SEM portfolio (Cruise & Hotel) with testing and bid-strategy optimization, delivering substantial YoY growth; collaborated with Product and Sales to launch a new offering, contributing to incremental revenue and scalable SEM practices across units.

Paid Search Specialist at PCG Digital Marketing

March 1, 2015 - March 1, 2015

Managed a diverse portfolio of PPC accounts in a client-facing role, optimizing campaigns to achieve client ROI goals; trained and mentored junior search specialists on campaign setup, optimization, and reporting.

Digital Marketing Manager at TripAdvisor

January 1, 2018 - January 1, 2018

Scaled $4MM SEM portfolio for Cruise and Hotel verticals, delivering 30% YoY growth through testing and bid strategy innovation. Generated $500K in incremental revenue by collaborating with product teams on a new travel offering. Developed repeatable SEM best practices adopted across business units.