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Internationally awarded Creative Director with 22 years of experience — 20 in advertising agencies and 2 on the client side — combining strategic insight and creativity to drive brand growth. Winner of numerous international awards — including Cannes Lions, Epica, Eurobest, Golden Drum, Cresta, Red Dot, LIA, and DZ Awards — I’ve worked across diverse markets such as Italy, the Adriatic region, North Africa, and the USA, leading multidisciplinary teams and building brands through collaboration, innovation, and a clear strategic vision.…Internationally awarded Creative Director with 22 years of experience — 20 in advertising agencies and 2 on the client side — combining strategic insight and creativity to drive brand growth. Winner of numerous international awards — including Cannes Lions, Epica, Eurobest, Golden Drum, Cresta, Red Dot, LIA, and DZ Awards — I’ve worked across diverse markets such as Italy, the Adriatic region, North Africa, and the USA, leading multidisciplinary teams and building brands through collaboration, innovation, and a clear strategic vision.

Dragana Petković

Creative Director, Art Director, Copywriter, +3

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Internationally awarded Creative Director with 22 years of experience — 20 in advertising agencies and 2 on the client side — combining strategic insight and creativity to drive brand growth. Winner of numerous international awards — including Cannes Lions, Epica, Eurobest, Golden Drum, Cresta, Red Dot, LIA, and DZ Awards — I’ve worked across diverse markets such as Italy, the Adriatic region, North Africa, and the USA, leading multidisciplinary teams and building brands through collaboration, innovation, and a clear strategic vision.…Internationally awarded Creative Director with 22 years of experience — 20 in advertising agencies and 2 on the client side — combining strategic insight and creativity to drive brand growth. Winner of numerous international awards — including Cannes Lions, Epica, Eurobest, Golden Drum, Cresta, Red Dot, LIA, and DZ Awards — I’ve worked across diverse markets such as Italy, the Adriatic region, North Africa, and the USA, leading multidisciplinary teams and building brands through collaboration, innovation, and a clear strategic vision.

Available to hire

Internationally awarded Creative Director with 22 years of experience — 20 in advertising
agencies and 2 on the client side — combining strategic insight and creativity to drive
brand growth. Winner of numerous international awards — including Cannes Lions, Epica, Eurobest, Golden Drum, Cresta, Red Dot, LIA, and DZ Awards — I’ve worked across diverse markets such as Italy, the Adriatic region, North Africa, and the USA, leading
multidisciplinary teams and building brands through collaboration, innovation, and a
clear strategic vision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Serbian

Fluent

English

Advanced

Italian

Advanced

French

Beginner

Work Experience

Creative Director at Ringier / Blic TV (Serbia)

January 1, 2023 - June 1, 2024

Leading brand equity through strategic communications, conceptualization, and script writing. Simultaneously establishing an in-house creative and video production team from scratch to deliver ads with high production value while optimizing budgets. Managed multi-market campaigns, drove branding and communications strategy, and secured international recognition and awards.