Available to hire
Hello, I’m Dragos Valentin Micu - Iorgulescu, a performance media specialist with over a decade in ad tech and strategy. I help brands maximize ROI through full-funnel campaigns, automation, and data-driven decision making. I love turning complex data into actionable insights and leading cross-functional teams to deliver multi-channel strategies that drive revenue.
Throughout my career I’ve led multi-million RON budgets and partnerships across top brands, from Kaufland to Dyson and Sanador. I’m passionate about cross-channel optimization, analytics dashboards, and mentoring colleagues to reach their full potential. I’ve driven growth for clients and marketplaces, and I’m excited to bring measurable impact to new partnerships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Head of Performance Media at Ideologiq Romania (Mediapost Hitmail Group)
May 1, 2023 - PresentGrew Alphega Marketplace from a few thousand euros in monthly revenue to several hundred thousand. Managed a total of 1.3M RON ad spend, generating 8.5M RON in sales revenue. Developed and optimized multi-channel media campaigns to maximize ROI. Led and mentored a high-performing digital marketing team.
Head of Performance Media at UM Romania (McCann Media Division)
April 1, 2023 - October 22, 2025Managed performance media for brands such as Dyson, Sanador, Optiblu, Maxipet, Winbet. Achieved double-digit YoY growth for e-commerce brands under management. Developed and executed cross-platform digital campaigns. Led the development of performance analytics dashboards with the data science team.
Digital Media Planner & Tech Specialist at UM Romania
December 1, 2021 - October 22, 2025Led the Kaufland digital account, managing an annual budget between €1-2M. Optimized traffic campaigns, achieving a 50% budget savings through CPC improvements. Increased paid social media engagement by over 250% through strategic optimizations.
Programmatic Specialist & Ad-Ops Coordinator at UM Romania
October 1, 2020 - October 22, 2025Started leading the Kaufland digital account in 2019, overseeing its programmatic strategy and execution. Managed an annual €500K+ programmatic budget. Implemented technical solutions to connect the agency’s DSPs with top SSPs in the market. Managed digital media buying for high-profile clients (Coca-Cola, KFC, Microsoft, Honda).
Digital AdOps Coordinator & Yield Manager at Ringier Romania
April 1, 2017 - October 22, 2025Led a 12-website ad network, optimizing digital inventory monetization. Increased programmatic ad sales from €30K to €90K per month through Header Bidding. Implemented DMP solutions (Oracle Blukai) to enhance audience segmentation.
Ad Ops Traffic Manager at Ringier Romania
January 1, 2016 - October 22, 2025Implemented and optimized digital campaigns for over 30 clients across more than 20 websites. Migrated over 400 campaigns from Adocean adserver to Google DFP, improving performance.
Customer Support Specialist at OLX Romania – Naspers Classifieds
August 1, 2015 - October 22, 2025Provided L3 support for OLX.ro, ensuring efficient resolution of issues. Managed content moderation and large database administration.
Ad Ops Traffic Manager at Httpool Romania
November 1, 2013 - October 22, 2025Implemented digital and SMS campaigns. Utilized adserver platforms (BBElements for display ads, MADS for SMS and LBS campaigns).
Account Executive at Httpool Romania
September 1, 2012 - October 22, 2025Built and strengthened relationships with new and existing accounts. Managed digital advertising customer requests and supplier negotiations.
Customer Support Agent at Machteamsoft
February 1, 2012 - October 22, 2025Managed content and provided L2 support for major social networking platforms. Successfully handled over 36,000 inquiries in two years.
Sales Agent at Valoris Center
April 1, 2010 - October 22, 2025Conducted 15+ outbound calls per hour and achieved an average of 4 closed deals per hour. Sold phone subscriptions, IT services, and insurance recovery plans.
Data Analyst Assistant at GFK Romania
June 1, 2009 - October 22, 2025Analyzed large datasets to generate strategic reports for business decisions. Utilized Microsoft Excel and SPSS for data analysis.
Head of Performance Media at Ideologiq Romania (Mediapost Hitmail Group)
May 1, 2023 - PresentLed growth of Alphega Marketplace from a few thousand euros in monthly revenue to several hundred thousand. Managed 1.3M RON in ad spend, generating 8.5M RON in sales. Oversaw a 500K EUR annual budget across multiple brands. Developed and optimized multi-channel campaigns to maximize ROI. Built and mentored a high-performing digital marketing team.
Head of Performance Media at UM Romania (McCann Media Division)
April 30, 2023 - October 22, 2025Managed performance media for Dyson, Sanador, Optiblu, Maxipet, Winbet. Achieved double-digit YoY growth for e-commerce brands. Implemented cross-channel campaigns and dashboards with the data science team.
Digital Media Planner & Tech Specialist at UM Romania
December 31, 2021 - October 22, 2025Led Kaufland digital account with a budget between €1-2M. Optimized traffic campaigns delivering 50% budget savings through CPC improvements. Increased paid social engagement by over 250% through strategic optimizations.
Programmatic Specialist & Ad-Ops Coordinator at UM Romania
October 31, 2020 - October 22, 2025Started leading the Kaufland digital account in 2019, overseeing its programmatic strategy and execution. Managed €500K+ annual programmatic budget. Implemented technical solutions to connect DSPs with top SSPs. Managed digital media buying for high-profile clients (Coca-Cola, KFC, Microsoft, Honda).
Digital AdOps Coordinator & Yield Manager at Ringier Romania
April 30, 2017 - October 22, 2025Led a 12-website ad network, optimizing digital inventory monetization. Increased programmatic ad sales from €30K to €90K per month through Header Bidding. Implemented DMP solutions (Oracle Blukai) to enhance audience segmentation.
Ad Ops Traffic Manager at Ringier Romania
January 31, 2016 - October 22, 2025Implemented and optimized digital campaigns for over 30 clients across more than 20 websites. Successfully migrated over 400 campaigns from Adocean adserver to Google DFP, improving performance.
Customer Support Specialist at OLX Romania – Naspers Classifieds
August 31, 2015 - October 22, 2025Provided L3 support for OLX.ro, ensuring efficient resolution of issues. Managed content moderation and large database administration.
Ad Ops Traffic Manager at Httpool Romania
November 30, 2013 - October 22, 2025Implemented digital and SMS campaigns. Utilized adserver platforms (BBElements for display ads, MADS for SMS and LBS campaigns).
Account Executive at Httpool Romania
September 30, 2012 - October 22, 2025Built and strengthened relationships with new and existing accounts. Managed digital advertising customer requests and supplier negotiations.
Customer Support Agent at Machteamsoft
February 29, 2012 - October 22, 2025Managed content and provided L2 support for major social networking platforms. Handled over 36,000 inquiries in two years.
Sales Agent at Valoris Center
April 30, 2010 - October 22, 2025Conducted outbound calls and closed deals.
Data Analyst Assistant at GFK Romania
June 30, 2009 - October 22, 2025Analyzed large datasets to generate strategic reports; used Excel and SPSS for data analysis.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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