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I'm a results-driven Search Engine Marketing Strategist with a keen interest in digital media and proven abilities as a business support professional. I thrive on turning data into actionable marketing strategies that drive growth and measurable results. I'm highly organized, proactive, and collaborative, with strong communication skills. I enjoy solving problems, leading campaigns from concept to execution, and delivering value for clients and teams while maintaining a constructive and positive approach.…I'm a results-driven Search Engine Marketing Strategist with a keen interest in digital media and proven abilities as a business support professional. I thrive on turning data into actionable marketing strategies that drive growth and measurable results. I'm highly organized, proactive, and collaborative, with strong communication skills. I enjoy solving problems, leading campaigns from concept to execution, and delivering value for clients and teams while maintaining a constructive and positive approach.

Drew Gordon

Marketing Strategist, Brand Strategist, Digital Marketer, +7

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I'm a results-driven Search Engine Marketing Strategist with a keen interest in digital media and proven abilities as a business support professional. I thrive on turning data into actionable marketing strategies that drive growth and measurable results. I'm highly organized, proactive, and collaborative, with strong communication skills. I enjoy solving problems, leading campaigns from concept to execution, and delivering value for clients and teams while maintaining a constructive and positive approach.…I'm a results-driven Search Engine Marketing Strategist with a keen interest in digital media and proven abilities as a business support professional. I thrive on turning data into actionable marketing strategies that drive growth and measurable results. I'm highly organized, proactive, and collaborative, with strong communication skills. I enjoy solving problems, leading campaigns from concept to execution, and delivering value for clients and teams while maintaining a constructive and positive approach.

Available to hire

I’m a results-driven Search Engine Marketing Strategist with a keen interest in digital media and proven abilities as a business support professional. I thrive on turning data into actionable marketing strategies that drive growth and measurable results.

I’m highly organized, proactive, and collaborative, with strong communication skills. I enjoy solving problems, leading campaigns from concept to execution, and delivering value for clients and teams while maintaining a constructive and positive approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Head of Performance Advertising (SEM) at EngineRoom

June 1, 2018 - Present

Build and develop PPC strategies aligned with client business requirements; actively shaped paid search solutions; manage and mentor a team of SEM specialists; set up, manage and optimize campaigns across Google, YouTube, Bing, Facebook and LinkedIn; overall account management including daily budget and bid management, A/B testing, tracking setup, and analytics data analysis; collaborate with client-side Digital Analysts to align objectives with search programs; provide data-driven feedback and opportunity insights.

Head of Performance Advertising at EngineRoom

June 1, 2018 - November 20, 2025

Lead the development and execution of PPC strategies aligned with client objectives; actively mentored a team of SEM specialists; setup and optimization of campaigns across Google, YouTube, Bing, and LinkedIn; manage budgets, bidding, tracking setup, and analytics; collaborate with client-side analysts to align business goals with paid search programs; provide data-driven feedback and opportunity insights.

Digital Marketing Specialist at Sensis

May 1, 2018 - May 1, 2018

Manage portfolio of digital marketing campaigns across SEM, Display, SEO and Social Advertising; primary point of contact for advertisers; campaign setup and management, reporting, strategy recommendations, and support of Google Analytics and other web tools to measure performance and optimize ROI.

Digital Marketing Specialist at Sensis

June 1, 2014 - May 1, 2018

Manage a portfolio of digital marketing campaigns across SEM, Display Advertising, SEO and Social Advertising; act as the primary contact for advertisers including campaign setup and management, report analysis, strategy recommendations and support of Google Analytics and other web tools; deliver high levels of service to advertisers to maximise ROI.

SEM Campaign Manager at Sensis

June 1, 2014 - June 1, 2014

Set up SEM campaigns for the Click Manager product; write creative copy for Google Ads, Yahoo! Search Marketing and Bing; select keywords relevant to the advertiser’s site; ongoing maintenance and optimization to achieve high campaign performance and meet media spend requirements; implement changes as requested by customers.

SEM Campaign Manager at Sensis

September 1, 2011 - June 1, 2014

Set up SEM campaigns for the Click Manager product; write creative copy for Google Adwords, Yahoo! Search Marketing and Bing; select keywords; ongoing maintenance and optimization to ensure high campaign performance and adherence to media spend; implement changes as requested by customers.

Digital Account Coordinator at Carsales – Mediamotive Department

September 1, 2011 - September 1, 2011

Manage online campaigns and digital portfolios; reporting on effectiveness and delivering progress updates to clients; provide internal and external support to the Carsales corporate advertising team; corporate entertainment and event management; manage social media and other relevant sites on the Carsales network; optimise campaigns to ensure delivery standards.

Digital Account Coordinator at Carsales – Mediamotive Department

September 1, 2010 - September 1, 2011

Managing online campaigns and digital portfolios; reporting on campaign effectiveness and delivering progress reports to clients; provide internal and external support to Carsales corporate advertising team; corporate entertainment and event management; manage social media and other relevant sites on the Carsales network; campaign optimization to ensure high standard of delivery.

Marketing Coordinator at Hocking Stuart (Brighton) Pty Ltd

September 1, 2010 - September 1, 2010

Support the marketing team in devising and implementing marketing strategies for magazine advertising and development research; undertake promotional activities at Bayside festivals; follow up promotional queries from new and existing clients; maintain client database and provide administrative support for the Marketing/Promotions team.

Marketing Coordinator at Hocking Stuart (Brighton) Pty Ltd

March 1, 2007 - September 1, 2010

Support the marketing team in devising and implementing marketing strategies for magazine advertising and development research; promotional activities at Bayside festivals; following up promotional queries from new and existing clients; maintain client database and provide administrative support for the Marketing/Promotions team; proficiency with MS Word, Excel, PowerPoint, Outlook; AdWords Editor, Optmyzr, Tag Manager, Google Analytics, Facebook Ads Manager.