Head of PPC at EngineRoom

Lead a multi client Google and Meta Ads portfolio of 30+ accounts (from ~$2k to $500k+ monthly spend), managing a team of Performance Managers across onsite/offsite time zones including QC and training. Own search strategy, PPC account structure, and alignment of spend to attribution models and ROI targets. Drive performance optimisation using advanced bidding and AI automation across the portfolio, including scaling single client accounts from under $250k to over $2M in annual turnover and turning Meta accounts around from 200% ROAS to 500%+ within a few months. Build conversion infrastructure by developing performance first landing pages and CMS structures to improve quality scores and reduce bounce rate. Establish SOPs for advanced pixel tracking, server-side tagging, and GA4 measurement, and report with attribution using tools such as Data Studio and Supermetrics.

Digital Marketing Specialist at Sensis

Manage portfolio of digital marketing campaigns across SEM, Display, SEO and Social Advertising; primary point of contact for advertisers; campaign setup and management, reporting, strategy recommendations, and support of Google Analytics and other web tools to measure performance and optimize ROI.

Digital Account Coordinator, Carsales (Mediamotive) at Carsales (Mediamotive)

Managed media buying for national automotive accounts across Australia’s largest online automotive directory, optimising display and social placements for the network including brands such as Honda, Nissan, and Porsche.