Creative and strategically minded social media and digital marketing professional with over three years of agency experience across social media, content strategy, SEO and paid media support. Experienced in developing platform-native content across Instagram, TikTok, Meta, with a strong understanding of trends, audience engagement and digital culture. Currently completing an MA in Advertising, combining hands-on industry experience with creative campaign planning, content strategy and performance analysis. Skilled in responding to client briefs and delivering insight-led creative solutions across social and digital platforms, including creative direction and social-first campaign concept development.…

Dristy R

Creative and strategically minded social media and digital marketing professional with over three years of agency experience across social media, content strategy, SEO and paid media support. Experienced in developing platform-native content across Instagram, TikTok, Meta, with a strong understanding of trends, audience engagement and digital culture. Currently completing an MA in Advertising, combining hands-on industry experience with creative campaign planning, content strategy and performance analysis. Skilled in responding to client briefs and delivering insight-led creative solutions across social and digital platforms, including creative direction and social-first campaign concept development.…

Available to hire

Creative and strategically minded social media and digital marketing professional with over three years of agency experience across social media, content strategy, SEO and paid media support. Experienced in developing platform-native content across Instagram, TikTok, Meta, with a strong understanding of trends, audience engagement and digital culture.

Currently completing an MA in Advertising, combining hands-on industry experience with creative campaign planning, content strategy and performance analysis. Skilled in responding to client briefs and delivering insight-led creative solutions across social and digital platforms, including creative direction and social-first campaign concept development.

See more

Work Experience

Search & Social Media Assistant at Samphire Digital
February 1, 2023 - Present
Manage and optimise social media accounts across Instagram, Facebook and LinkedIn for multiple clients. Plan, schedule and publish platform-native, social-first content aligned with campaign objectives; develop and manage content calendars. Monitor trends, audience behaviour, competitor activity and performance to identify insights and opportunities. Conduct keyword research, SEO audits, and support SEO strategies; write SEO-focused blogs and social copy. Produce monthly performance reports with actionable recommendations. Collaborate with creative, digital PR and editorial teams to deliver integrated campaigns and support paid social activity through Meta ad copy, content creation and performance analysis.
Social Media Assistant at County Lifestyle
September 1, 2022 - January 31, 2023
Freelance role managing and growing three Instagram accounts tailored to different audiences. Create engaging social content in line with brand tone, plan and maintain content calendars, and track performance metrics and growth trends. Monitor social media trends and incorporate relevant themes to maximise reach and interaction. Write audience-focused captions and build local business relationships to support partnerships and community engagement.
Digital Marketing Intern at Diss Ironworks
July 1, 2022 - September 30, 2022
Support digital marketing for luxury kitchenware brands including Aga, Le Creuset and Big Green Egg. Help with social media marketing through content planning and market research, and edit email marketing content for new product promotions. Assist with Google Ads campaigns including Performance Max. Conduct competitor and market analysis to inform marketing strategy; support SEO optimisation across website content and digital platforms; contribute to content ideas and campaign planning in a collaborative team environment.

Education

MA Advertising at Norwich University of Arts
January 11, 2030 - July 1, 2026
Bachelor of Science: Social Psychology (Second Class Honours) at University of East Anglia
January 1, 2019 - January 1, 2022
Health and Social Care Level 3 Extended Diploma (D*DD) at Canterbury College
January 1, 2016 - January 1, 2018

Qualifications

MA Advertising
September 10, 2025 - August 17, 2026

Industry Experience

Financial Services, Consumer Goods, Travel & Hospitality, Media & Entertainment, Professional Services
    Building a Cohesive Social Presence for Ethereal Rani
    Worked with Ethereal Rani, a South Asian fashion and jewellery brand, to strengthen its Instagram presence through creative content and consistent visual storytelling. Helped build a cohesive Instagram feed that reflected the brand's premium aesthetic and identity. Created social-first content to showcase collections, promote products and increase engagement. Developed a visual style that aligned with the brand's values and resonated with its target audience. Planned and produced Instagram posts and Reels, combining product photography, styling and copywriting. Maintained a consistent brand voice and visual identity across the feed.…
    Organic Social Content
    Developed engaging short-form content for Matcha Bar, capturing the brand through behind-the-scenes moments, satisfying ASMR visuals and lifestyle storytelling. Every piece of content was created with social media in mind, balancing current trends with the brand's aesthetic to create authentic, engaging videos that encouraged interaction and strengthened brand awareness.…