Every brand has a personality.
For Smokin’, the creative direction centered on energy, spontaneity, and shared moments.
The objective was to create social media content that felt playful and expressive, where the food was part of a larger story shaped by lifestyle photography, bold compositions, graphic elements, and the brand’s distinctive packaging.
This carousel is a glimpse into the creative direction behind the campaign.
Role
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- Art Director
- Director of Photography
- Graphic Designer