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Lisbon-based digital marketer and data analyst with a strong track record helping SMEs grow organic traffic, boost direct bookings, and optimize marketing performance through data-driven strategy. Experienced in SEO, content strategy, and social media, consistently delivering measurable results such as 30%+ organic traffic growth and double-digit improvements in conversion rates. Currently expanding into web development, BI, and automation to offer end‑to‑end solutions from analytics and dashboards to landing pages and email funnels for brands aiming to scale digitally…Lisbon-based digital marketer and data analyst with a strong track record helping SMEs grow organic traffic, boost direct bookings, and optimize marketing performance through data-driven strategy. Experienced in SEO, content strategy, and social media, consistently delivering measurable results such as 30%+ organic traffic growth and double-digit improvements in conversion rates. Currently expanding into web development, BI, and automation to offer end‑to‑end solutions from analytics and dashboards to landing pages and email funnels for brands aiming to scale digitally

Duarte Cardoso

Digital Marketer, Marketing Analyst, Growth Marketer, +2

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Lisbon-based digital marketer and data analyst with a strong track record helping SMEs grow organic traffic, boost direct bookings, and optimize marketing performance through data-driven strategy. Experienced in SEO, content strategy, and social media, consistently delivering measurable results such as 30%+ organic traffic growth and double-digit improvements in conversion rates. Currently expanding into web development, BI, and automation to offer end‑to‑end solutions from analytics and dashboards to landing pages and email funnels for brands aiming to scale digitally…Lisbon-based digital marketer and data analyst with a strong track record helping SMEs grow organic traffic, boost direct bookings, and optimize marketing performance through data-driven strategy. Experienced in SEO, content strategy, and social media, consistently delivering measurable results such as 30%+ organic traffic growth and double-digit improvements in conversion rates. Currently expanding into web development, BI, and automation to offer end‑to‑end solutions from analytics and dashboards to landing pages and email funnels for brands aiming to scale digitally

Available to hire

Lisbon-based digital marketer and data analyst with a strong track record helping SMEs grow organic traffic, boost direct bookings, and optimize marketing performance through data-driven strategy. Experienced in SEO, content strategy, and social media, consistently delivering measurable results such as 30%+ organic traffic growth and double-digit improvements in conversion rates. Currently expanding into web development, BI, and automation to offer end‑to‑end solutions from analytics and dashboards to landing pages and email funnels for brands aiming to scale digitally

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Coordinator at Inspira Immersive Boutique Hotels

September 1, 2025 - Present

Created content strategies for website and social platforms, driving a 30% increase in organic traffic through SEO and content optimization. Analyzed customer interactions and online reviews to optimize engagement. Coordinated marketing campaigns and tracked outcomes, supporting a 25% increase in direct bookings. Analyzed Google Ads, social media ads, email, and Meta ads campaigns to improve ROI by 20%. Built custom dashboards to monitor campaign performance and KPIs; structured a cross-unit communications strategy; conducted A/B testing on paid campaigns and content strategies; reduced CPC by 10% through continuous optimization; generated a 15% increase in qualified leads across managed accounts.

Marketing Coordinator at Jungle Island Resort

September 1, 2023 - September 30, 2023

Created content strategies for website and social platforms, driving a 30% increase in organic traffic. Analyzed customer interactions and online reviews to optimize engagement. Coordinated marketing campaigns and tracked outcomes, supporting a 25% increase in direct bookings. Analyzed Google Ads, social media ads, email, and Meta ads campaigns, improving ROI by 20%. Conducted A/B testing on paid campaigns and content strategies; reduced average CPC by 10% through optimization; generated 15% increase in qualified leads across managed accounts.

Marketing Freelancer at Self-Employed

January 1, 2024 - Present

Freelance marketing consultant focused on digital marketing, SEO, content creation and analytics for clients in Lisbon. Built and optimized campaigns across Google Ads, Facebook/Instagram Ads and email marketing; improved organic traffic and lead generation; developed dashboards and KPI reporting; aligned marketing initiatives with business goals.